Sat.Jan 25, 2014 - Fri.Jan 31, 2014

Google+ for Your Business

yMarketingMatters

As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be.

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30 Tools Social Media Professionals Can’t Live Without

SocialFish

Managing multiple social media accounts can be a daunting task. In between juggling tasks, reaching objectives and expanding reach, it can be easy to become distracted and bogged down by the fast paced social world.

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Forget Everything You Ever Learned About Body Language

Waxing UnLyrical

Guest Post by Rob Biesenbach. If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” It’s all about your body language, right? Image: José Luis Ruiz via Flickr, CC 2.0.

01/31/2014: Social Media Snapshot

Harp Interactive

'Categories: Blog , Facebook , Google , Pinterest Tags: Facebook , Facebook custom audiences , Google , Paper , Pinterest , Pinterest Interests , social media , Social Media Marketing , Social Media Snapshot , website custom audiences Social Media Snapshot: Website Custom Audiences, Pinterest Interests, Snazzy Google Apps and more. Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending January 31, 2014: New on Facebook Facebook Announces [.] ( Read more. ). Blog Facebook Google Pinterest Facebook custom audiences Paper Pinterest Interests social media Social Media Marketing Social Media Snapshot website custom audiences'

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year

The Realtime Report

Revenue per visit Q4 2013 [Adobe report] Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year.

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Engaging Through YouTube – Charity Inspiration

SocialFish

This post is by SocialFish contributor Jenny Beswick. ———— Social media is amongst the most important technological innovations of the 21st century.

More Trending

50+ Filters to Keep Your Gmail Inbox Squeaky Clean

Kikolani

Have you always wanted to maintain Inbox Zero, but found yourself falling short as email upon email piled up in your inbox? Are you not a fan of Gmail’s new tab system? If so, then filters may be the solution to your problem.

Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. At its most basic, a native ad is a paid-for story that mimics the look, feel and style of the editorial that surrounds it.

Social Media Marketing Primer

SocialFish

Great slide deck by my bud Todd van Hoosear with a ton of explanations of the basics. Social Media and the Business Imperative from Todd Van Hoosear. ———– This post contains a slide deck. Click through if you can’t see it – it’s worth it.

Monday Roundup: Breaking the Cycle of Mistakes

Waxing UnLyrical

Anyone remember what’s happening at the end of this week? Sunday will be Groundhog Day here in the U.S.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Networking Stats: Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch.

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GoDaddy App Glitch: Domains Purchased With App Could Go to Someone Else’s Account

Bill Hartzer

There’s a glitch in the GoDaddy app that causes domain names purchased with the app to suddenly appear in someone else’s account.

When Analog Beats Digital Marketing

Convince & Convert

You would have thought that with the advent of the compact disc and the clarity and consistency digital music provides, turntables and needles would by now have disappeared, making all those record albums stored in your garage worthless.

Increase Twitter Engagement with Hashtags and HASHCORE

Kikolani

Did you know that tweets that include one to two hashtags have a 21% boost in engagement according to Buffer ? This could be due to the topic of the tweets, people who follow specific hashtags, trending topics, or the apps that pull tweets based on topic such as Paper.li.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

DocAS App Benefits Professionals and Students

The Social Media Incubator

You might be looking for an app that allows you to view PDFs, write on them, convert to PDFs and annotate them, and take notes. This week’s SMI App of the Week allows you to do all those things right from your iPad!

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6 Speakers You Shouldn’t Miss at Pubcon Austin 2014

Bill Hartzer

Tomorrow, Tuesday, January 28, the annual regional Pubcon Austin conference is being held at the AT&T Conference Center on the University of Texas campus.

Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do.

How We Got a Link from The Huffington Post

Navolutions

By David Shankbone (Own work) [CC-BY-3.0 ([link] via Wikimedia Commons There are plenty of blogs that get links from HuffPo on a daily basis, but this was a first for us. This is how we got it. A couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Mobile apps are a waste of time for associations.

SocialFish

[Editor''s note - this post originally appeared on November 11, 2010. I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.].

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The TOP 25 Must-Read Internet Marketing Blogs

Writtent Blog

If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list.

The Next Great Social Marketing Opportunity: The Internet of Things

Convince & Convert

In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. Thanks in part to a timely re-tweet by Tim O’Reilly , that article went on to be our 3rd most seen blog post in our 2.5 years of content.

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Unique Version of Google AdWords Ad Showing Up in Google Search Results

Bill Hartzer

Just recently, Joe Hall spotted a Google search result that, according to him, looks weird. It appears to me as though it’s just a new version of a Google AdWords ad that is being used in this case. And Google appears to be testing this new ad format.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook?

Get Internet Voicemail from Website Visitors with SpeakPipe

Ari Herzog

In the spirit of Vine, SnapChat, and other applications that enable you to record your voice (or any sound) in combination with video to your friends, meet SpeakPipe.

Why Content Marketers Need Better Statistics

Convince & Convert

Image via BigStockPhoto.com. One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques.

Newsletter Marketing or Blogging?

Small Business Mavericks

Is newsletter marketing or blogging more effective for small businesses? It depends on what you mean by “more effective.” ” There are pros and cons to both blog marketing and e-mail newsletter marketing. To be most effective, you should use them together. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling. Your blog should be your hub.

Kicking Off Super Bowl XLVIII On Social Media

The Realtime Report

Super Bowl XLVIII is almost here, and it already has quite a presence on social media. Here are some of our favorite ways to get excited for the game, using a variety of social platforms. Wondering how the U.S. map looks when it’s divided into Denver Broncos vs. Seattle Seahawks?

Facebook Posts By Others – Pre-Moderation, Draft and Pre-approval #SocialMedia

Laurel Papworth

Given the new laws ( Business have to manage comments and posts by customers ), this might be useful? Want to pre-approve posts by fans before they publish on your Facebook Page? Worried that trashy spam or incorrect information will diminish your brand?

How to Treat Your Bloggers Like Rock Stars

Convince & Convert

Image via BigStockPhoto.com. Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections.

Pinterest Is Getting More Interesting

Small Business Mavericks

As if the fast growing social media site Pinterest wasn’t interesting, they’ve recently added a new feature to make it more so. They’re calling it Interests. It’s a simple concept, really. And it sort of makes you wonder why they’re just now getting around to adding it to the site. The idea is to provide broad categories for users to place their pins. In addition to finding pins by following people and boards, you can now follow these generally broad interests.

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Emulate the @UN and Reply to Tweets

Ari Herzog

The above subject says it all. Look at this tweet I wrote about the United Nations on a Monday evening: I haven’t looked at the @un account in some time. They’re now sharing pictures, using hashtags, and mentioning others. Kudos. — Ari Herzog (@ariherzog) January 30, 2014. I was impressed with the global nonprofit organization and I honestly did not expect a response. Not from the UN, in any case.

Marketing Tactics – How The Victorian Barrow Boy Did It

Bill Hartzer

Whilst long lambasted as unsophisticated in both technique and patter, personally I think we have a lot to learn from the humble barrow boy. If unsophisticated is substituted for simple, I think we can all agree that one thing the barrow boy or girl does well, is effectively communicate their message to their customer base.