Sat.Jun 07, 2014 - Fri.Jun 13, 2014

[Cool Infographic Friday] How to Engage Millennials and Boomers


Avectra has a new(?) infographic out about Millennials and Boomers. See the whole infographic here.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom.

Now Might Be the Time to Switch from Internet Explorer

The Social Media Incubator

If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues.

20% Of Apps Are Opened Only Once

The Realtime Report

So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. That’s great — except you don’t know how often consumers are actually using the app.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

All you need to know about organic reach on Facebook


Short version: Sigh. This situation only hurts nonprofits. If you’re Red Bull and you have a gazillion dollars to spend on Facebook ads, you couldn’t give a crap about this really. But nonprofits who have worked hard to build community on their pages? They are screwed.

More Trending

How To Know When You Don’t Need A Social Media Marketing Agency


Or when you really need one… Below I’ve listed out twelve surefire signs that you don’t need a social media marketing agency. Congratulations! You are a rare breed and/or you are part of a world wide corporation that owns everything in sight! Check out the list. Give yourself for each statement that is true about. Blog social media marketing agency

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe.

How Associations are Rebranding Themselves for Relevancy


Some good free workshops going on in DC (and virtual) this week!!! ———-. Changing the Conversation Beyond “Who Won”, Panel on Examining New Strategies for the War on Poverty.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

This Is My 1000th Blog Post

Bill Hartzer

Screen capture of my WP Dashboard before my 1,000th post. Wow, what an amazing ride it’s been. I’m happy to say that this blog post is my 1,000th blog post that I’ve posted on It has certainly taken quite a few years to get to this point.

Hidden Cash: What The Latest Twitter Trend Could Mean For Brands

The Realtime Report

It’s the latest craze on Twitter: users hide cash, tweet clues about where to find it, and then leave instructions for the finders to “pay it forward.”

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Come for the content, stay for the community


Came across two slides decks on the same day that I thought were unexpectedly about the same thing – loyalty and community. See what you think. Secrets of Great Communities And Community Managers from Leader Networks. The Power of Loyalty in Social Media from Dave Fleet.

Why Content Marketers Need to Quit Reinventing the Wheel

Convince & Convert

This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Often Should You Write a Blog Post?

Bill Hartzer

Image courtesy of hywards / Working with clients’ online marketing plans, SEO, and their websites, I often recommend during an SEO audit that a website should have a blog.

Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Vine Comes To Xbox One

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram, Pinterest and Vine: Facebook launches expanded video ad capabilities for brands. Facebook.

News 175 Announces Nonprofit Program


…meaning the cloud storage company is giving away 10 starter licenses for free to all eligible nonprofits (so if you’re very small staff in particular, this means you).

Mastering the Many Roles of a Social Media Professional

Convince & Convert

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

No More Facebook Promotion? FB Fails to Renew

Bill Hartzer

Well, I find this kind of odd, to be honest with you. Facebook, who relies on Facebook promotions and ads for their revenue, failed to renew a domain name that they owned, When you lookup that domain name in the whois, you’ll see “No domains found.”

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

This article originally appeared in PR Daily. If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight.

Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy


Join us for this free ICF webinar! Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy. Event Date: June 25, 2014 at 2:00 PM ET. Personalized content isn’t anything new.

How Customer Service can Devastate Your Social Media Plans

Convince & Convert

Tweetable Moments Focus on the ‘help’ first. petershankman Tweet This Bragging and Drama The internet is filled with bragging and drama: bragging when you have a good experience and drama when you don’t.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Swinging Desk

Ari Herzog

I challenge you to innovate. Anything is possible. For instance, how often do you see swinging desks? Cheers to WeWork Boston for showing this on their website. I am now inspired to tour their coworking facility to experience the desk up close! Thanks for reading.


You Don’t Have ADHD, You Have A Thousand Obligations: Finance Apps That Help


So the first of the month flitted by. As did the fifth, and then subsequently the month ended. Oh, months, will you ever change your ways?

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The Beginners Guide To Market on Social Media In A Genuine Way

Absolute PA

You’ve probably heard that it’s not very effective to hard sell on social media. Constantly pitching your own products and services will get you nowhere. So, the only thing hard selling will get you is unfollowed, blocked or labelled a spammer.

Purdue Football To Feature Student Superfan Images On Team Helmet

Convince & Convert

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. Hey @LifeAtPurdue.

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The Bios of 13 Women Who Tweet

Ari Herzog

Should your biography describe what you do or who you are? Is it better in first person or third? Do you mention your employers? Do you single out hashtags? How do you feel about capitalizing every word? Do you overuse keywords? Perusing Twitter bios of 13 female friends of mine… Alison Kenney : Independent PR pro. Content Creator. Blogs about working in PR for @prjobs. Elizabeth Comeau : Writer. Marathoner. Triathlete. Coffee addict. 1st IVF baby in US. Digital editor @RunnersWorld.

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7 Habits of Insanely Productive Freelance Writers

Writtent Blog

Maintaining productivity outside of an office environment can be difficult, especially for freelance writers who have no boss but himself or herself.

Google’s CookieChoices.Org Search Engine Now 404

Bill Hartzer

Well, I didn’t expect that. Or maybe I did? , the search engine (a version of Google) that Google registered and then put live for a few days is now gone. Back in mid May, right after the European ruling came down related to the “right to remove” your details from Google, a mysterious domain name called was registered. The whois record showed that it was, in fact, owned by Google and pointed to their name servers.

How to Make Sure Your Emails Land in Gmail’s Primary Inbox

Convince & Convert

It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. Unfortunately, there are some challenges with making sure your emails reach your intended recipient. Guess what the number one email provider has done to make things interesting?

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