Sat.Jun 07, 2014 - Fri.Jun 13, 2014

Now Might Be the Time to Switch from Internet Explorer

The Social Media Incubator

If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues.

20% Of Apps Are Opened Only Once

The Realtime Report

So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. That’s great — except you don’t know how often consumers are actually using the app.

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself.

How To Know When You Don’t Need A Social Media Marketing Agency

Firebelly

Or when you really need one… Below I’ve listed out twelve surefire signs that you don’t need a social media marketing agency. Congratulations! You are a rare breed and/or you are part of a world wide corporation that owns everything in sight! Check out the list. Give yourself for each statement that is true about. Blog social media marketing agency

This Is My 1000th Blog Post

Bill Hartzer

Screen capture of my WP Dashboard before my 1,000th post. Wow, what an amazing ride it’s been. I’m happy to say that this blog post is my 1,000th blog post that I’ve posted on BillHartzer.com. It has certainly taken quite a few years to get to this point.

Hidden Cash: What The Latest Twitter Trend Could Mean For Brands

The Realtime Report

It’s the latest craze on Twitter: users hide cash, tweet clues about where to find it, and then leave instructions for the finders to “pay it forward.”

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How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story.

More Trending

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom.

Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Vine Comes To Xbox One

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram, Pinterest and Vine: Facebook launches expanded video ad capabilities for brands. Facebook.

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Why Content Marketers Need to Quit Reinventing the Wheel

Convince & Convert

This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast.

The Bios of 13 Women Who Tweet

Ari Herzog

Should your biography describe what you do or who you are? Is it better in first person or third? Do you mention your employers? Do you single out hashtags? How do you feel about capitalizing every word? Do you overuse keywords? Perusing Twitter bios of 13 female friends of mine… Alison Kenney : Independent PR pro. Content Creator. Blogs about working in PR for @prjobs. Elizabeth Comeau : Writer. Marathoner. Triathlete. Coffee addict. 1st IVF baby in US. Digital editor @RunnersWorld.

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How Often Should You Write a Blog Post?

Bill Hartzer

Image courtesy of hywards / FreeDigitalPhotos.net. Working with clients’ online marketing plans, SEO, and their websites, I often recommend during an SEO audit that a website should have a blog.

You Don’t Have ADHD, You Have A Thousand Obligations: Finance Apps That Help

Idaconcpts

So the first of the month flitted by. As did the fifth, and then subsequently the month ended. Oh, months, will you ever change your ways?

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Mastering the Many Roles of a Social Media Professional

Convince & Convert

The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal.

7 Habits of Insanely Productive Freelance Writers

Writtent Blog

Maintaining productivity outside of an office environment can be difficult, especially for freelance writers who have no boss but himself or herself.

No More Facebook Promotion? FB Fails to Renew FacebookPromotion.com

Bill Hartzer

Well, I find this kind of odd, to be honest with you. Facebook, who relies on Facebook promotions and ads for their revenue, failed to renew a domain name that they owned, FacebookPromotion.com. When you lookup that domain name in the whois, you’ll see “No domains found.”

PPC Spreadsheets & Heatmaps: A Genius Idea

Small Business Mavericks

Excel PPC Heatmapping 101 by Eric over at PPC Hero is going to change your life if you need to analyze data on spreadsheets. I think his easy-to-follow guide is a genius idea. It’s also going to give you some great ideas for taking what you learn about conditional formatting and applying it to other areas of your data analysis. Make It Easy To Visualize A Sea Of Numbers. I don’t know about you, but after a while my eyes start crossing when I look at spreadsheets.

How Customer Service can Devastate Your Social Media Plans

Convince & Convert

Tweetable Moments Focus on the ‘help’ first. petershankman Tweet This Bragging and Drama The internet is filled with bragging and drama: bragging when you have a good experience and drama when you don’t.

11 Buzzwords to Use in Your Blog Posts for Social Sharing

Writtent Blog

Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love. That, obviously, is the wrong to go about it.

Google’s CookieChoices.Org Search Engine Now 404

Bill Hartzer

Well, I didn’t expect that. Or maybe I did? CookieChoices.org , the search engine (a version of Google) that Google registered and then put live for a few days is now gone. Back in mid May, right after the European ruling came down related to the “right to remove” your details from Google, a mysterious domain name called CookieChoices.org was registered. The whois record showed that it was, in fact, owned by Google and pointed to their name servers.

Who’s In Charge of Marketing?

Small Business Mavericks

Cynthia Boris of Marketing Pilgrim makes a good point in her discussion of the way Millennials check their smartphones 43 times per day, and other interesting facts. She says that instead of content finding the customer, today’s customer finds the content. This is a big difference from how marketing used to work. In the old days, the customer was fairly passive until your marketing got them motivated to go out and buy.

Purdue Football To Feature Student Superfan Images On Team Helmet

Convince & Convert

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. Hey @LifeAtPurdue.

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7 Reasons Why Copywriters Must Be Shameless

Writtent Blog

Image source. Writing well is hard, and being a good copywriter presents its own set of challenges. Writers must take several elements into consideration when creating content, from tone of voice to grammar and formatting, and professional copywriters face the added challenge of turning on a dime.

PR masterstroke: how Uber controlled the story and beat the cabbies

Danny WhatMough

Imagine the scene: hundreds of taxis blocking Trafalgar Square causing gridlock all across central London just to protest against your company. Many would immediately classify this as a communication crisis situation.

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Does Your Customer Know What Your Point Is?

Small Business Mavericks

Do you remember any Absolut Vodka ads in glossy magazines? Do you know what I’m talking about? It’s very likely you do because the Absolut ad campaign consisted of variations on the same theme from 1981 until the summer of 2013 when they changed their methods to include more than just a beautiful picture. The Absolut ad is used as the opening example in Copyblogger Demian Farnworth’s article titled How Often Should You Change An Advertising Message? Way Less Than You Think).

How to Make Sure Your Emails Land in Gmail’s Primary Inbox

Convince & Convert

It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. Unfortunately, there are some challenges with making sure your emails reach your intended recipient. Guess what the number one email provider has done to make things interesting?

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The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset.

The Beginners Guide To Market on Social Media In A Genuine Way

Absolute PA

You’ve probably heard that it’s not very effective to hard sell on social media. Constantly pitching your own products and services will get you nowhere. So, the only thing hard selling will get you is unfollowed, blocked or labelled a spammer.

Remember The Robot When Moving Content

Small Business Mavericks

According to Google’s Webmaster Central Blog, “few topics confuse and scare webmasters more than site moves,” so they wrote a post on Making Site Moves Easier. It’s pretty helpful, with links to specific ways to move several categories of content migration. Here’s the thing to keep in mind: Your site is designed to be read by two kinds of brains. Two Ways Your Site Is Read. On the surface, your website is read by people.

General Counsel: “Lawyers, Know My Business”

Myrland Marketing

Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head.

Taking Matters Into Your Own Hands. And The End Of Sucky Service

Twist Image

Is it just me or does it bother you to no end when the wait staff doesn''t write down your order in a restaurant? Let''s flip that question: if you have even been on the service side of the restaurant business, how annoying are customers who attempt to customize their order to the point where they may as well just go into the kitchen and cook whatever they want? Let''s pass it back to the customer side: how often do you get the wrong order or something is missing?

Pat Flynn, Jeff Goins, Tsh Oxenreider, Pamela Slim and Chris Ducker Join ProBlogger Academy Lineup In Portland

ProBlogger

In just a few weeks time Chris Garrett and myself will be hosting a full day of training in Portland Oregon as part of the World Domination Summit. The event is on 10 July in Portland and runs from 9am-4pm. The cost is just $29 for WDS attendees and $49 for non WDS attendees!

Social media measurement sorted – new AMEC framework and guide #amecsummit

Danny WhatMough

In 2010, the Barcelona Principles set out a new focus for measurement and evaluation in the PR industry.

General Counsel To Lawyers: “Do You Understand AFAs?”

Myrland Marketing

Earlier this week, I recapped one component of the General Counsel Panel at this year’s LSSO RainDance conference I attended. It focused on a request these General Counsel had, which was for lawyers to “know our business.”

These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

You will have to read this twice. It''s that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the title of the news item alone, that I could hardly continue with the rest of piece. But, I pushed on with it. I did it for you. That''s what I do. I''m a giver. Maybe a little bit of a gluten for punishment as well (I''m probably that too).

3 Mistakes that Are Keeping Your Readers from Becoming Cash Customers

ProBlogger

Image via taxcredit.net. This is a guest contribution from Sonja Jobson. You’ve been told that blogging is a great way to grow your business online, snag leads, and ultimately make sales.

How Associations are Rebranding Themselves for Relevancy

SocialFish

Some good free workshops going on in DC (and virtual) this week!!! ———-. Changing the Conversation Beyond “Who Won”, Panel on Examining New Strategies for the War on Poverty.