Sat.Jan 11, 2020 - Fri.Jan 17, 2020

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How to Create Social Media Reports your Clients will Love

Socialmedia.biz

Client reporting is critical for any social media manager. It helps you track your performance and learn more about the strengths and weaknesses of your social media tactics. Above all, it helps your clients track each campaign’s progress and understand how you improved their social media presence so far. Sending social media reports is all about building stronger relationships between social media managers and their clients.

Report 135
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Get organized with a content calendar

Sherrilynne Starkie

It’s January, the time of year where we all resolve to get organized and stay that way all year long! Now is the time to start a content calendar and keep it going. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. An editorial calendar will not only get you organized, it will make you more strategic in your work.

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What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around.

Strategy 253
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5 Things You Need to Know Before Starting a Business

The Realtime Report

5 Things You Need to Know Before Starting a Business. So, you’re looking to start your own business to be your own boss, but do you know everything there is about creating a startup? As most business owners will say, it’s not easy managing a company. From keeping employees happy, to engaging with customers, there’s a lot on business owners’ plates. While it may seem overwhelming, there are many rewards to running your own business, as long as you’re fully prepared.

Startup 113
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Evolving Social Media Trends to Embrace in 2020

Social Media Today

New technologies are changing the digital marketing landscape - here are some key advances worth noting within your strategic planning.

Trends 216
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How to Use the Reach Objective for Website Remarketing

Jon Loomer

Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot. Thanks to Facebook’s constantly improving machine learning, the Conversion objective, using optimization for purchases, has become the go-to campaign objective for direct response advertisers.

How To 200

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5 Tips for Improving the Value of Your Home

The Realtime Report

5 Tips for Improving the Value of Your Home. Whether you’re looking to eventually sell, or you just want to increase the value of your property, there are many things you can do to essentially improve its reassessment value. While some changes are less extreme, they often don’t bring the price increase that you’d want to see when adding the house to the market.

Tips 211
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Why Hyper-Personalization is Key for Marketers in 2020

Social Media Today

Marketers in 2020 have finally reached the tipping point where scalable hyper-personalization of marketing activities is not only possible, but a requirement to stay up with evolving consumer trends.

Marketing 167
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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. Since this has evolved so much since then, I decided a new post was required to walk through how it works. The biggest update is the ability to customize creative for an existing Facebook post. We’re going to get to that. But, let’s start from the beginning… Why Customize Creative by Placement?

Facebook 170
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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

No, TikTok isn’t just for teens anymore. Its popularity has spread far and wide. Now, it’s a huge place of opportunity for social media marketers and managers. Let’s lay it on the table. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

UGC 139
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Building Your Business: 4 Tips for Running a Successful Construction Business

The Realtime Report

Building Your Business: 4 Tips for Running a Successful Construction Business. To successfully run a construction business, you have to think deliberately and create a strong marketing plan to promote your business and stand out from your competition. What does your marketing process need that it doesn’t have already? If you don’t know what you’re missing, you probably don’t know how to start making changes you need to make!

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3 Ways to Get More Reviews for Your Small Business

Social Media Today

Reviews can play a key role in improving discovery, and getting you more business. Check out these tips for getting more reviews of your company.

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5 Fun Short Video Tools to Help You Dive into Video

Socially Sorted

It's a great time to be searching for short video tools (or that latest short video app). Video is so effective for driving engagement and traffic, so in this post, I share 5 awesome (and fun) short video tools that will help you create an engaging video, quickly and easily. // Read More. The post 5 Fun Short Video Tools to Help You Dive into Video appeared first on Socially Sorted.

Video 145
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100+ Social Media Demographics that Matter to Marketers in 2020

Hootsuite

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Craft a compelling message. Fine-tune your marketing strategy. How? Simple: The best social media marketers know where their audience is. That means choosing the right social platforms for their brands.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Reasons to Begin Your Freelancing Career

The Realtime Report

5 Reasons to Begin Your Freelancing Career. For many people, the opportunity to work on freelance is just a fairy tale. Imagine no early rises at 7 a.m. to get to the office in time to start the workday. There are no annoying bosses constantly monitoring the progress of your work. There is no need to take the subway at rush hour or stand in traffic for hours – as you can be work at home.

Project 145
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Twitter is Considering Tipping via Tweet, New Identifiers for Trolls and More

Social Media Today

As Twitter continues to ramp up its roll-out of new features, it's investigating several new options, including tipping in-tweets and reputational scores to disincentivize trolls.

Tips 150
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Go, Go, Go! Improve Your Social Media Response Time

agora pulse

Everyone wants a fast reply on social media. But how soon is now? These tips can help you improve your response time starting today. Responding quickly to customers’ social media comments and questions can be a boon for brands. Over a third of social media users expect brands to respond to concerns within 30 minutes. And most people want at least a same-day response to their social media comment or question.

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How to Make Your Own Instagram AR Filters: A Step-by-Step Guide

Hootsuite

If your brand uses Instagram for business , you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. Stories’s interactive features—like polling, questions, and Instagram AR filters—are fun ways for brands to engage those users.

Instagram 142
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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What’s next? 8 career paths for social media managers

Sprout Social

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. But what about when you’re ready to take the next step? Fortunately, working in social media builds a broad range of transferable skills.

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Facebook Backs Off on Plan to Bring Ads to WhatsApp

Social Media Today

Facebook will re-think its monetization strategy for WhatsApp after deciding not to go ahead with a planned roll-out of ads on the popular messaging platform.

Facebook 152
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What to Post Where: Making the Most Impact with Your Social Media Content

Ignite Social Media

Bad news: There is no one thing I can tell you that will optimize your social media content. Good news: There are several things I can tell you to consider and ask yourself throughout the entire content creation process that will make optimizing your social media content strategic and help you get the results you want. Let’s get into it, shall we? Get in the Mindset of the Moment™.

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10 Reasons Celebrities Are Better at Instagram Than Brands

Hootsuite

Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs an edge over companies on social. But that doesn’t mean marketers can’t learn a thing or two from them. Just like brands, celebs have a stake in social media, too. Nowadays, pop singers and movie stars are multi-hyphenate business magnates, running wireless networks, cosmetics brands, and eco-friendly water enterprises.

Instagram 136
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Media Marketing Guide for Dentists

Socialmedia.biz

The importance of having a well-designed website is well established, however, a lot of medical professionals, including dentists, still undermine the positive impact that social media can have on their businesses. According to research submitted by sprout social , a total of 75% of people purchase things they find on social media and almost 57% are more likely to buy from a brand they follow online.

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3 Ways to Maximize Your Time During Quieter Periods for Your Business

Social Media Today

Whenever you have free time, you have a chance to optimize key aspects of your website and digital marketing strategy.

Strategy 178
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Fireside Chat on Artificial Intelligence (AI) in Communications: A Peek Inside PayPal’s Playbook

Meltwater

PRWeek and Meltwater recently hosted an exclusive event at San Francisco’s EPIC Steak. Featured in this post are the highlights of a fireside chat between PayPal’s Amanda Coffee, one of PRWeek’s… Read More >>>.

Hosting 112
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The Absolute Guide to B2B Advertising on Quora

Oktopost

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. However, despite the turning into a quick fix for entertainment junkies, it still deserves its old nick: The Information Superhighway. The internet, more like Google, is still very capable of delivering in-depth knowledge from trustworthy experts.

B2B 119
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Using AI Chatbots to Unlock Your Business Value

Socialmedia.biz

Businesses are slowly changing how they communicate with consumers to offer exceptional experiences. They want to offer online experiences that match what today’s consumer expects. Today’s consumer expects to find the information or products they are looking for fast. They want to get fast responses and detailed answers to their questions. That’s where AI chatbots can help.

Cost 111
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Top 10 YouTube Stats for 2020 [Infographic]

Social Media Today

Looking to make YouTube a bigger focus of your #digitalmarketing efforts in 2020? Check out this collection of stats from the team at Hoostuite.

YouTube 156
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An Overview of The Workers Comp Claim Process

The Realtime Report

An Overview of The Workers Comp Claim Process. The average worker’s comp claim paid out over $40,000 in 2016. Millions of these cases happen every year. After an injury at work, you have a limited time to file a claim. Each state differs, but the deadlines for filing a claim are always short. Understanding the workers comp claim process can help you get the assistance you need.

Overview 103
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Know How Shopify Experts Can Make Your Business Grow

Social Media Marketing

From the data recorded from 2015, the International telecommunication union (ITU) has stated that nearly 43% of the world population uses the internet. And from the latest data recorded in 2018, the percentage has gradually increased to 55.1% stated by internet world stats. The increasing internet access and usage indicate why every business needs to be visible on the digital platform and have an efficient Shopify website available for online customers.

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Avoid the Personalisation Trap

Audiense

This is a guest blog written by David Boyle , Director of Audience Strategies. He is passionate about helping people make evidence-based decisions: leading organizational changes and building the capabilities that put customer data/insight into the heart of decision-making. David Boyle’s article was included in the MOST CONTAGIOUS REPORT 2019: Contagious ’ annual review of how the important shifts from 2019 are turning into the biggest opportunities for 2020, plus their round-up of the 25 Most C

Report 97