Sat.May 25, 2013 - Fri.May 31, 2013

Facebook news today

Sherrilynne Starkie

Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

Data 285

What Old School Hip Hop Teaches Us About Content Marketing


Gen Y was born and raised on Hip Hop culture—which began in 1970s New York City and has flourished from the 1980s through today. There are several marketing and communication lessons to be gleaned from a movement so connected with this upcoming generation.

Remix 272

Why Mediocre Writing Is All Jane Austen’s Fault

Waxing UnLyrical

We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt. Be warned, I’m going to sound like a curmudgeon. But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa.

More Trending

How to do data management right.


Check out this awesome infographic from the ASAE Technology Council. They will be sharing lots more information about the specific pieces of it on this site , but here it is in all its glory! From Rick Johnston (a long time colleague and friend, and my new manager at ICF!):

Data 266

#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

Guest Post by Jen Zingsheim. Hello folks! I was a little rusty, as this was my first guest host of a chat in 2013. I hope I managed to keep the chat at or near its normally very high standards!

Staying on Top of the Mobile Takeover

The Social Media Incubator

Is your business prepared to brand itself on tablet computers and other mobile devices? Data released by market research firm eMarketer earlier this year reveals consumers made $25 billion in purchases last year through their smartphones and tablets, an increase of 81 percent over the previous year.

Mobile 172

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives


It’s been almost three years since I first wrote about popup opt-in forms on Kikolani. Back then, I was definitely not a fan. The times have changed though. Popup opt-in forms are no longer just for internet marketers and the make money online niche.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Rules for Your Social Voice During A Crisis


The fact is, with some careful consideration and thoughtful posts, social media can be handled well during a disaster. Nonprofit organizations can look to these tips to understand how they can best help out. 1. Be Thankful.

Weekly Roundup: Marketing

Waxing UnLyrical

Welcome back from the long weekend, everyone! Did you find some time to relax and have fun? Are you feeling refreshed and ready to get back to work? Thank goodness it’s a short work week, eh?

Is Your Website Pinterest Friendly?

Janet Fouts

Pinterest is huge , there’s no denying it , and it’s a great traffic driver to your website whether for products or information. I recently went on a surfing binge building a series of Pinterest boards for a client. These weren’t just pins from their website. Noooo.

When Word of Mouth Fails

Social Media Marketing

Sometimes, word of mouth doesn''t work. As much as personal testimony, first-person persuasion and even hands-on demonstration of products can be more effective than any advertising, there come times when others are impervious to such efforts.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is it curiosity or apathy that drives your organization?


The difference makers in innovation and success.

7 Things Content Marketers Can Learn From Fiction Writers

Convince & Convert

Image via Content marketing is storytelling, so it’s not all that bizarre to think that fiction writers might actually have some advice for us. Can we borrow narrative devices and writing tips from fiction? I certainly believe we can.

The New Rules of Lead Generation Book Review

Cody Ward

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working.

Review 158

This Week in Social Media – 5/29/2013

Social Media Marketing

A roundup of relevant links affecting our industry.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

[Cool Infographic Friday] Anatomy of a Smart City


From Postscapes : “The dramatic shift of the world’s population into urban areas is encouraging citizens, city planners, businesses and governments to start looking at visions of ‘smart’ cities.

Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago.

This Blog Is No More… For Now

Josh S Peters

I’ll keep this short and sweet. I won’t be blogging here much, if at all, any more. The existing posts will stay here, but all content moving forward will be found at the Social Media Launchpad. Social Media

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign


Every once in a while, someone tells you that your business needs to be on Facebook. Or Twitter. Or Pinterest, Foursquare, Instagram, or any of a thousand different sites.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Fetching Friday – 20 Marketing Links & The 7 Minute Workout


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

IBM’s Watson Engages Customers with Youtility

Convince & Convert

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit.

How a New Communications Graduate Can Stand Out

Social Media Strategery

Image courtesy of Flickr user stevendepolo. It’s graduation season and once again, the resume, internship, and informational interview requests are rolling in.

CEOs Don’t Understand Social Media The Australian

Laurel Papworth

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.

Simulations, Customer Journeys, and the Link Between What Could Happen and What Did Happen

Net-Savvy Executive

When people ask me what I do, I usually say something about exploring the edges of the market for intelligence and analytics capabilities, starting with social media data. I also like to connect threads from separate topics and look at things from unusual perspectives.

Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

Dave Morse, Delta Faucets @davemorse.

Penguin 2.0 Is Released: Should You Panic?

Small Business Mavericks

When it comes to search engine algorithm updates, some are serious and some are, well, not serious. Penguin was one of the biggest algorithm updates in Google history and it affected a lot of websites. This week, Google announced the release of Penguin 2.0. Penguin 2.0 isn’t supposed to be as big as the original update. Even if it is, however, my advice is, Don’t panic. It likely won’t impact more than 3% of the Web. That’s a pretty insignificant portion.

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth

Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. It doesn’t work. Here’s UNICEF’s shocking attempt. What’s wrong with the image below?