Sat.Sep 22, 2012 - Fri.Sep 28, 2012

Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales.

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

Photo Credit: CIRA. This week CIRA*, the organization behind the.ca domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

No…I haven’t gone off the radar. I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What Should We Expect from the New MySpace?

Mindjumpers

Until 2008, MySpace was with its 76 million monthly unique users the most popular social network in the world and a pioneer of its kind.

More Trending

Facebook Offers Changes & Charges: 3 Must-Reads

Firebelly

Facebook has announced major changes to Facebook Offers. These 3 must-reads will fill you in. Facebook Offers: The Beginning of the End of Business Freebies. By Michelle Stinson Ross Now, any business, whether brick-and-mortar, e-commerce, or a mix of both, can offer deals to their fans.

The Global Impact of Smartphones

Direct Marketing Observations

Courtesy of the folks from Protect Your Bubble. Mobile marketing mobile smartphones

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66% of Businesses Say Social is Integral to Their Overall Business Strategy [Infographic]

Mindjumpers

Recently, Econsultancy released their sixth Quarterly Digital Intelligence Briefing: Managing and Measuring Social , produced in partnership with Adobe.

How to Network On Social Media Without Being a Stalker

Waxing UnLyrical

I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Women vs. Men: Guess Who’s More Likely To Click On A Facebook Ad?

The Realtime Report

Men respond better to ads on Facebook and are less costly to reach, according to new research from Kenshoo Social and Resolution Media. Women may make up the majority of Facebook’s advertiser audience (58%), but men are more likely to see and click through ads. How big is the gap?

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How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Traffic is a poor measurement of Internet marketing success, although many firms focus on it. While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. Unless visitors convert , they’re just numbers.

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Integrated Marketing: Communicating One Big Idea

Mindjumpers

Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer.

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Insurance: Do These Things Now Before Your Account is Hacked

Idaconcpts

Everyone fears being hacked online. Just having your social media account phished can be catastrophic , especially since we share so much of our lives on the Internet.

Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines.

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Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Social media has taken on a big role as Oreo cookies celebrate their 100th anniversary this year. Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row.

Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

So you know how Jennifer Zingsheim periodically (ok, pretty regularly!) guest hosts #measurePR? Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. As in, being a guest.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. What worked in 2011 may or may not be as effective in 2012.

42 Percent of Consumers Complaining in Social Media Expect 60 Minute Response Time

Convince & Convert

In just a couple of weeks, I’ll be launching (along with Jason Falls , Mark Schaefer , Tom Webster , and our partners at Edison Research ) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom.

Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online.

Top 5 Apple Maps Fail Photos

Idaconcpts

#5: Happy Little Clouds. +. =. #4: 4: Major Landmarks are in Wrong Locations. #3: 3: Welcome to the Twilight Zone. #2: 2: Dude, Where’s my Campus? #1: 1: “Siri, where is the nearest Apple Store?” ” Crowdsourced post via Quora.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Leverage the Potential of Blogger Outreach

Kikolani

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them.

IMPORTANT PLEASE SHARE: 5 Minute Social Media and Leadership Survey

SocialFish

We’re undertaking some research related to the themes in Humanize. This is a quick and dirty survey that will only take you five minutes – we greatly appreciate everyone’s particpation. Please share with your networks – we’d like this to go as far and wide as possible.

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Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users.

Preview of the New Myspace.com [Video]

Idaconcpts

The new Myspace from Myspace on Vimeo. From New.Myspace.com (as of 09/25/12): We’re hard at work building the new Myspace, entirely from scratch. But we’re staying true to our roots in one important way—empowering people to express themselves however they want.

What We Can Learn From Me Getting Kicked Out of a BBQ Contest

Convince & Convert

If you wanted a group of 50 people to return to a location at a specific time, would you instruct them to “be back here in 10 minutes, at 11:40″ or would you say, “Be here at 20 after. Wait, I mean 20 before which I guess is 20 plus 20.”

Unmissable Stories This Week

SocialFish

Here are a few stories I’ve come across over the last few days that I don’t want you to miss. LinkedIn launches a program to help Nonprofits find board members. LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn (LinkedIn Blog).

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America.

Tungle Mozeys Off Into the Sunset

Janet Fouts

As you probably know already I’ve been a big fan of Tungle.me for online scheduling for quite some time. I even did a bit of outreach and evangelizing for them once in a while. So it makes me a little sad to see that after Tungle.me

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