SocMed Sean
MAY 15, 2012
Dear Brand Managers, Let’s face it…engaging online isn’t always easy. Sometimes, things go wrong. Sometimes product updates don’t go as we plan. Sometimes there are issues. But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community. If something goes wrong, let them know about it as early as possible.
Mindjumpers
MAY 16, 2012
Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs.
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Waxing UnLyrical
MAY 16, 2012
What could a group of astronauts and the Holocaust possibly have in common? More than you think. And before you read further, there is an ask involved, to help get a very moving documentary to American television screens via PBS and Kickstarter. But do read further, because I think when you hear the story, you’ll see why it’s important to try to help.
Adam Sherk
MAY 15, 2012
The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soo
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Firebelly
MAY 14, 2012
Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social has been following brands’ use of Instagram on Facebook through it’s searchable database of active Facebook apps and we have seen a continuous stream of new Instagram initiatives. 5 Awesome Examples of Ins
Mindjumpers
MAY 15, 2012
Tweet. Every day we create 2.5 quintillion bytes of data. Yes, that sounds like quite a lot – and it is! To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Buzz Marketing for Technology
MAY 16, 2012
Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Well “hope” isn’t a strategy.
Firebelly
MAY 17, 2012
“I believe that creativity and philanthropy are two things that belong together.” — Daniel Herndon. Daniel Herndon is a bad ass. There I’ve said it. He’s a brilliant word-of-mouth practitioners, and he exudes energy. He’s just a pleasure to be around. And, I love people, especially people with an unstoppable burning passion for life.
Techipedia: Tamar Weinberg
MAY 15, 2012
This is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected.
Waxing UnLyrical
MAY 15, 2012
So, you know how I was in New Orleans last week for Counselors Academy ? You already know I had a terrific time and learned so much. But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round.
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Webbiquity SMM
MAY 15, 2012
A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach.
Firebelly
MAY 16, 2012
We’ve look at Facebook as if it were invented in the 90s. We’ve looked at Twitter as if it would have been invented in the 80s. The creative folks at Squirrel-Monkey are back at this again. This week let’s take a look at their video that imagines… …if Pinterest had been invented in the 90s. [Video URL: [link] ].
Socialized
MAY 14, 2012
As Facebook prepares for its IPO later this week, the question of valuation, and the role of its gigantic (even by global geopolitical standards) user base is among the most contested issues. Not everyone agrees on how many users Facebook has. Like most networks/media sites, the company has various ways of.
Kikolani
MAY 15, 2012
This is a guest post by Allison Boyer , Community Outreach Coordinator and regular blogger for BlogWorld. Is your Pinterest profile optimized so you’re found and followed by other users, repinned as much as possible, and sending tons of traffic back to your site? For most users, the answer is no, unfortunately. Don’t worry: Pinterest is still a very new social media site and we’re all still learning!
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Idaconcpts
MAY 18, 2012
One of the youngest billionaires in the world, also founder and CEO of Facebook, Mr Mark Zuckerberg seems to upset his board of directors and various business partners with his alternative way of managing a company that employs 3000 people. He is very laid back and “modern”, not the usual style of a public company, will this be hard on Zuckerberg or will he show the rest of those ‘experienced businessmen’ some more innovative skills.
The Social Media Incubator
MAY 18, 2012
The Social Media Incubator prepares for Zenith Social Media Conference in Duluth this upcoming Wednesday, May 23. The conference will feature speaker from national and internationally known speakers including Rand Fishkin, Marty Weintraub, Laura Weintraub, Greg Jarboe, Merry Morud, Ric Dragon and many others. On our way to the beautiful shores of Lake Superior!
Janet Fouts
MAY 13, 2012
We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? New tools pop up we just HAVE to try, or our network of connections asks us to join a new network in order to communicate with them. The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused.
Kikolani
MAY 17, 2012
This is a guest post by Jason Acidre. I’ve been working as an SEO for 2 years now. I started working for an Australian-based SEO Agency in early 2010, before I was hired by Affilorama and Traffic Travis to be their in-house consultant. Working on these websites compelled me to do extensive research on my own, and that’s when I decided to start my own blog “ Kaiserthesage ” (late June of 2010), to test things that are related to my work, which is mostly on generating traff
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Idaconcpts
MAY 16, 2012
The American League’s Eastern Division may be the most difficult one in all of professional baseball. With the deepest pockets this side of the Mississippi, the Yankees and Red Sox alone assure players and fans alike that this division is no walk in the park. The Blue Jays are usually competitive as now are the Rays. The Orioles have finally come of age and are giving them all a run for their astronomical salaries.
Convince & Convert
MAY 15, 2012
Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Connect with her on Twitter. If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you ca
Small Business Mavericks
MAY 13, 2012
One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. This really does level the playing field between big business and small business. In fact, I’ll go so far as to say that small businesses sometimes have a clear advantage over larger businesses.
Webbiquity SMM
MAY 15, 2012
A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach.
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Idaconcpts
MAY 13, 2012
Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” One might said to oil. The Rush for Data. The main problem with data aggregation is that malicious developers are not only accessing your information, but they are also able to access your personal identifiable information (PII).
Convince & Convert
MAY 18, 2012
This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts.
Small Business Mavericks
MAY 12, 2012
Blogging can be hard work, especially when it comes to delivering good quality content on a regular basis. The key phrases there are “quality content” and “regular basis.” We’ll leave it up to you to decide on the timing of your content. Some small business blog writers find that two or three times a week is sufficient.
Twist Image
MAY 15, 2012
Can you sum up your professional you in one or two words? I was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore.
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Idaconcpts
MAY 14, 2012
The Microsoft Mail Merge feature and I have a love-hate relationship. About twelve years ago, while I was employed as an intern for a consular service, I was asked to draft a letter that was to be mailed to five hundred people. I was given a list of addresses on a sheet of paper and asked to print the letters and envelopes after drafting them in a Word document and send them on their way.
Absolute PA
MAY 18, 2012
Free Webinar! Date: Tuesday 29th May. Time: 8.00pm UK (12pm Pacific, 3pm Eastern, 9pm Central Europe). You heard it here second! There are some people who are officially ‘in the know’ They include: people who have joined my Twitter Brilliance priority list. those who joined me and Keren (from Top Left Design) at our Social Media Workshop in Brighton. especially observant folk who have noticed the attractive bar across the top of this page.
Small Business Mavericks
MAY 16, 2012
If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook. It’s a mix that’s made in heaven for Ikea as it channels traffic through its latest creation.
Twist Image
MAY 18, 2012
What are the tools that can help you give an unforgettable presentation? After several years of speaking in public, I've had to develop my own system to ensure that each and every presentation goes off without a hitch. And yes, there are some great tools and tips to ensure that this happens. This blog post is not about your content. I'm going to assume that the content rocks and that you know what you're going to talk about.
Idaconcpts
MAY 12, 2012
Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. PPC, however, can be a financial investment, and it can be an investment that doesn’t always pay off significantly.
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