Sat.Jan 28, 2012 - Fri.Feb 03, 2012

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner.

How To 141

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it?

Trending Sources

20 Social Media Blogs You Should Read in 2012


Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for.

Social Design for Social Success


Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem.

Film 144

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Pinterest demographic data


Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54).

Data 66

Foursquare in Context

Social Media Marketing

If you're a regular user of services like Twitter or Foursquare , you've undoubtedly been met with skeptics and naysayers who wonder aloud, "Why would I want to tell anyone what I'm having for lunch?" or "Why would I care if someone is having a ham sandwich?"

5 Essential Qualities of Growing Your Blog Quickly in a Crowded Niche


This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. We all want our blogs to grow. I do, you do, we all do.

Google Plus Expands Reach to Include 13 and Above Teen Market


Google originally rolled out its Google Plus service only to those with ages 18 and above. Recently the search giant has announced that it is now opening the service to the thirteen years old and up market.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Your Change Will Vary


I pointed out in November that one of the ultimate points in Humanize is that our organizations need to change. As I’ve been saying in my talks and interviews about the book, Maddie and I are activists. It’s not enough (for us, anyway) for you to read the book.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That is, except in Canada. Results of the 2012 Canadian Trust Barometer.

Why Customers Are Generalizing Your Business

Waxing UnLyrical

I t’s not a good idea to search for a doctor online. I told my mother that when she asked me to. She agreed. And I began my search. After three days, I handed over a grand total of two name-and-number pairs. “They had good ratings,” I said, somewhat helplessly.

Blogging Is Dead. Here We Go Again

Twist Image

Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? According to the Blog post, "A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc.

A World Gone Social

Learn how companies must adapt to survive.

Facebook’s $5 billion IPO: By the numbers


$5 billion. Initial funding sought by Facebook, in one of the largest IPOs ever filed by a technology company. $75 75 to $100 billion. Estimated overall value of the social network — which may command “a valuation more than five times higher than Google Inc.,”

Why You Write Blog Comments

Ari Herzog

Photo by taliesin. I love reading your comments. But I’m not vain. I know you’re not writing for me. I know you don’t care whether or not I see it and whether or not I reply. I know you’re writing for you. Your personal brand and your wanting to share that social identity with the world is the primary motivation for you to take time out of your day and write a comment. It’s the same motivation for you to do whatever you do on Facebook.

February Facebook Page Music Package Giveaway

Jason Yormark

For quite awhile I’ve been wanting to do another giveaway on my blog. With my recent addition to the Forbes Social Media Power Influencers list , I figured now was as good of a time as any to do so. That and I had a few cool things to giveaway that were simply sitting around my office. At my agency Strategies 360 , we’ve had quite a bit of success in running contests using social media channels.

CTRL ALT DEL Is My Next Book

Twist Image

Warning: self-promotional Blog post to follow. I am very excited to announce that the name of my next book is: CTRL ALT DEL - Reboot Your Business (and Yourself) in a Connected World. The official press release went out this morning via my publisher, Business Plus (an imprint of Grand Central Publishing - Hachette Book Group USA ).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Google’s new privacy policy

Sherrilynne Starkie

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy.

Getting the Insiders Onside: My Presentation at Dx3

Dave Fleet

Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the inaugural Dx3 Canada digital trade show. Following the presentation, several attendees reached out to me asking that I post the presentation online. So, here it is. Getting the Insiders Onside – Communicating with Bloggers and Influencers. View more presentations from Dave Fleet. Key points from the presentation: The blogger relations process is broken.

How Social Media Can Work Wonders For Banks


Tweet (R)evolution , is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis.

When Traditional Media Fails To Understand New Media

Twist Image

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same question but add in the words, "for The Huffington Post " at the end of the sentence.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Best Quora Guides and Insights of 2011

Webbiquity SMM

Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance.

The Slideshare zeitgeist 2011


Loving this quick slide deck showing some stats of the most popular presentations on Slideshare this year. Looks like slides are definitely moving away from Powerpoint Hell… yay! SlideShare Zeitgeist 2011. View more presentations from Rashmi Sinha. Presentations Social Learning


How To Use Buffer To Simplify Your Twitter Marketing

Absolute PA

This is a guest post by Alyssa Aldersley. You can read more about her at the bottom. I’m a bit of a cheerleader for Buffer. I’ve been a user of the app since it was first finding its feet so I feel a bit like a proud mama watching so many people realise how helpful it can be.

A Pinteresting Story

Twist Image

That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800 million users and talk that it will hit a billion connected people by the summer, it doesn't seem like Twitter is a true competitor. or that any other competitors are waiting in the wings.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins.

Fetching Friday – Resources Mashup & A Week in Montana


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup.

How Can Brands Manage Facebook Comment Overload


Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation.

Don't Let Your Brand Be Creepy

Twist Image

It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter , YouTube , Facebook and more. What you are confronted with is a very interesting journal of how we - as a culture - are. There are both personal and professional components to it.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.