Sat.May 30, 2015 - Fri.Jun 05, 2015

How Nonprofit Pros Use Twitter


This post originally appeared on ————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. It’s the second most popular social network used by nonprofits, after Facebook.

Staying Productive While Working Remotely

Waxing UnLyrical

Ed: our theme this month is content. But you can’t come up with good content if you have a work environment that’s not conducive to being productive. Here, Karelyn Lambert, a very important part of SBC, shares her lessons learned on climbing this mountain. It has been over four years since I started my telecommuting journey. Looking back, I guess time flies when you’re having fun.

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The 3 Components Of B2B Marketing That Matter Most


There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Messaging matters.

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When Ad Targeting Goes Wrong

Bill Hartzer

There are times when ad targeting just goes wrong, no matter how targeted you think you get. For example, a recent ad that I saw for a Brookstone, selling drones as Father’s Day gifts, showed up on a local Dallas news website.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

[DC AREA EVENT] 2015 Future of Associations


Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

In Memoriam: Don Bartholomew, Godfather of the Measurati

Waxing UnLyrical

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him. His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions.

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More Trending

Happy 8th Birthday to My Blog

Ari Herzog

May 2015 marked the eighth birthday of my blog! It’s seen three URLs, multiple names, and many designs. You can visit the archive and read my initial blog posts about apartment life and everything under the sun, tracing when I started writing about digital marketing.

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Getting Under the Surface of Member Engagement


It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. But in the association commuity, it’s almost exclusively about member engagement.

Monday Roundup: Evaluating Content

Waxing UnLyrical

I’ve lost count of the number of crowns Content wears. It’s “king,” it’s “queen,” it’s “Miss America”… ok, I made that last one up. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review.

How Many Facebook Fans Visit Your Website or Convert?

Jon Loomer

Most marketers are clueless when it comes to understanding the true value of their fans. They may have an idea of the engagement with ( and of course reach of ) their Facebook posts, but that’s just scratching the surface.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

30 Tips To Be a Digital Storyteller

Ari Herzog

Everyone wants to be a blogger. After eight years at it, I know something about digital storytelling. I wrote the below list in 2013 and recently updated it, providing a primer for people who determine if blogging is right for them. Choose a name for your blog.

Ready to Grow ROI? Online Communities Can Help You Generate New Revenue Streams


Resource: Case studies on how to leverage your online community to find untapped revenue sources. Online communities are inherently useful outlets for growth and increased revenue.

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6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy.

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Is There Truly No ROI From Social Media?

Small Business Mavericks

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. However, they’re still willing to spend money on social media. The interesting thing is, all of the businesses surveyed are also members of Manta. I can’t help but wonder what the response would be of non-Manta members. Asides aside, though, there are some other interesting insights to be gleaned from the survey.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Make Money on YouTube – With 10 Examples!


If you’re wondering how to make money on YouTube, and struggling to get things going, it doesn’t have to be a pipe dream. Plenty of YouTube channels are pulling in six-figure incomes, or higher, thanks to the YouTube Partner Program – and their great content.

[Cool Social Tools] Donor Drive


In 2008 Global Cloud launched DonorDrive Peer-To-Peer Fundraising, a platform that focuses on online fundraising through signature events, capital campaigns and ticketed events, as well as third party and DIY campaigns.

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The Single Most Inexpensive Form of Marketing for Startups

Akamai Marketing

This presentation will take you less than 5 minutes to get through, but will make you re-think your startup marketing efforts permanently. social media

How Valuable Is Your Free Content?

Small Business Mavericks

Demian Farnworth makes a good point on Copyblogger in his look at the free content trap writers always fall into. He clarifies it like this: You can’t expect me to exchange my email address for that little bit of information — especially since there are thousands of other people, companies, and institutions enticing me with free content in exchange for my email address.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

TSU Opportunity - Social Media

Social Media Network Marketing

Below is for New Persons on TSU and Those who are new and have joined under my Referral Link as well for ALL DOWNLINES ‘CHILDREN’ ​#TSUOpportunityReferralLinkPervara​ TSU Invite: [link] HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: ​1.

Do this and get instant expertise status. Boom

Absolute PA

If you want to raise your profile as an expert, get more interest in your services and grab the attention of a new audience (one who wants to buy from you), you’re gonna LOVE what I’m sharing here…. I’ve got a simple idea for you, and it’s not about doing more….

How to Make Money on YouTube – With 10 Examples!


If you’re wondering how to make money on YouTube, and struggling to get things going, it doesn’t have to be a pipe dream. Plenty of YouTube channels are pulling in six-figure incomes, or higher, thanks to the YouTube Partner Program – and their great content. How do you get to make some of that money […]. The post How to Make Money on YouTube – With 10 Examples! appeared first on Devumi. YouTube branding content marketing video marketing youtube marketing

When Paper Wins In The Digital Age

Twist Image

There are certain companies who understand (and embrace) what it means to be a digital-first brand. when that brand is a paper company. In fact, calling it a "paper company" is probably a misnomer as well. It's also a fashion brand. It's also a productivity brand. It's also a lifestyle brand.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Follow These Six Steps to Make Plenty of Time to Write (and Enjoy it Too)


This is a guest contribution from Ali Luke. Here’s a safe bet: You’re struggling to find enough time to write. Virtually every blogger and entrepreneur has the same problem.

5 Steps to Get Massive Engagement With Your Visual Content

Rebekah Radice

There’s no denying the power of visual content. From Facebook to Twitter, Pinterest and Google Plus – visual marketing has taken the online world by storm. And it’s no surprise. In a recent HubSpot survey, 65% of respondents admitted to being visual learners.

Would YOU like 1000s of hits on your blog?

Absolute PA

If you’d like more hits on your blog, viral Facebook posts and brand new fans check out this simple way to raise your profile as an expert by leveraging groups of ready-made communities and power-housing your expertise status.

Disclosure. This Is A Disclosure.

Twist Image

#Client. How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? It sounds encouraging. It's exciting. You click the link. Suddenly, you're immersed in a form of content, and your mind begins to wander back to the person who told you all about this experience.

How to Use Quizzes and Facebook to Build Your List… Fast


This is a guest contribution from Luke Moulton. If you’ve spent even a small about of time in the blogging world, you’ll be aware of the power of building an email list. Email is still one of the cheapest and effective forms of online marketing so as a blogger it should be high on your priority list.

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Golden rule of modern web design

Lucy Hall

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[Cool Infographic Friday] 10 Traits of a Great Growth Hacker


We need more growth hackers in associations. Don’t you think? —————-. photo credit ). Cool Infographic Friday Culture That Works


Millenials Will Crush Our Economy?

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

8 Ways to Stop Your Blog Crashing as Soon as it Gets Popular


In this guest post, Andrew Maybin, managing director of web hosting and digital infrastructure company Tibus , gives tips on how to avoid the hosting pitfalls associated with high-traffic blogs. It’s the nightmare scenario for any blogger.

The Ultimate Guide to Facebook Engagement

Amy Porterfield

We all know that Facebook changes rapidly. Just a few years ago, Facebook engagement looked very different. It’s changing all the time. And maybe you’ve started to feel frustrated by the changes, or have just given up keeping track of them. I get where you’re coming from, that feeling of angst every time Facebook adjusts an […]. The post The Ultimate Guide to Facebook Engagement appeared first on Amy Porterfield | Online Marketing Expert.