Sat.Jun 13, 2015 - Fri.Jun 19, 2015

Being The Underdog Is More Fun

Jason Yormark

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets.

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6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through content storytelling. But how do they do this effectively?

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done.

What is the Best Email App for You?

The Social Media Incubator

photo courtesy: Getty Images. Think outside the…inbox? Approximately 53 percent of email opens occur on mobile devices. This is leaving many searching for the best app to manage their email on their mobile device. For many iPhone users, Apple’s iOS mail app can get the job done.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Pinterest And Instagram Make Shopping Easier

Firebelly

I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy!

More Trending

[Cool Infographic Friday] SEO Basics

SocialFish

Basic, but can’t hurt to have a refresher. H/t SEO Halt. ———— ( photo credit ). Cool Infographic Friday

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Sales Spam on Google Plus

Bill Hartzer

By now, I’m pretty used to getting spam on LinkedIn , as I get it at least several times each week. But now, it seems as though the sales spammers are now targeting Google Plus, and somehow sending unsolicited sales spam that show up as notifications on Google Plus.

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How to Build a Brand From Scratch With the Help of Facebook

Jon Loomer

One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. These people all know the brand, so they’re likely to engage positively.

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Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Good morning from the West Coast! Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Why did I leave again…? Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup. Intranets Reimagined: What Content Are Your Employees Most Interested In?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Lessons from Failed Startups

SocialFish

I am totally fascinated by Autopsy.io. It’s a simple spreadsheet of startups that failed, with reasons why. Remember Formspring ? Gowalla ? Secret ? Plancast ? Springpad ? Flud ? Sonar ? As an early adopter and avowed shiny toy addict, I tried all of these and even loved some of them.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it.

Shockvertising… It’s a thing

Janet Fouts

The image above is part of a Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab readers’ attention, likely through a little outrage.

How to get on the Vimeo Staff Picks List – With Examples!

Devumi

The Vimeo Staff Picks list is where successful and entertaining videos go to become, well, even more successful. When your video reaches this page you know that you have not only connected with your Vimeo audience, but with some of the most knowledgable and discerning people around – the Vimeo staff members themselves! It doesn’t […]. The post How to get on the Vimeo Staff Picks List – With Examples! appeared first on Devumi.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The State of Community Management 2015

SocialFish

The 2015 State of Community Management Report is out!! You know I look forward to this research every year and I’m excited to see communities definitely maturing this year.

10 Types of Questions That Get Shared on Social Media Like Crazy

Rebekah Radice

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts.

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How I’ve increased productivity by Slacking off

Absolute PA

There’s something we all use that could be stopping you from being as productive as you could be. Something so everyday you might not even recognise the time spent on it as the black hole that it is…guessed what it is yet? The culprit is EMAIL. Total freakin’ time suck.

How to get on the Vimeo Staff Picks List – With Examples!

Devumi

The Vimeo Staff Picks list is where successful and entertaining videos go to become, well, even more successful.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Are you ready for the ridiculously optimistic future of business?

SocialFish

Here’s our interview for Sitrion Talks. In it, we talk about our research, the themes in When Millennials Take Over , and what they mean for your organization. Plus, you can sit back and listen to Luke Sinclair’s lovely Aussie accent. Enjoy! ———– ( photo credit ).

How To Create And Use #HashTags - Social Media

Social Media Network Marketing

The #HashTags widespread use began with the Social Media Platform Twitter. Since then it has extended to other Social Media Platforms. In 2007, developer Chris Messina proposed , in a Tweet, that Twitter should begin 'Grouping Topics' using the 'Hash' Symbol. Initially Twitter had rejected the idea. But in October 2007, Citizen Journalists began using the HashTags of #SanDiegoFire, at Messina’s suggestion, to Tweet updates on a series of forest fires in San Diego.

Creating a Backlog of Content Marketing Ideas

Koka Sexton

Content marketing has many faces and can manifest itself in many ways. When starting out with content marketing I took a simple approach that revolved around an ebook or guide designed to educate an audience. The process was: Initial idea. Scope the document (# of pages, resources needed).

Is Social Media Your Hobby?

Small Business Mavericks

It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Time Spent Is The New Impression

Twist Image

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need to think about. Deeply. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it).

Paid: a must, not a maybe for PR

Danny WhatMough

This afternoon I spoke on a panel at FutureComms15. The topic was PESO – paid, earned, shared and owned media.

How to Build Your Blog’s Audience with Long Form Evergreen Content

ProBlogger

Who wants to grow their blog’s audience? I’m yet to meet a blogger who doesn’t, so I’m picturing in my mind a room full bloggers with their hands in the air!

How’s Your Online Health?

Small Business Mavericks

Your body’s health is important. If you don’t take care of yourself, you’ll run your body down and it will quit working. From time to time, you may feel the need to visit a doctor just to prevent your health from declining or to keep your health up to speed. Well, your online health is no different. From time to time, you need a check up. What’s an Online Health Check Up? Running a business online is difficult. You have a lot to think about.

What Is Code?

Twist Image

It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. The process is simple: Each one of us must choose one link for the other person. Alistair is more a techie, data and modern-day philosopher. Hugh is an old school author and book worm with a penchant for technology. I'm just a marketing dude who loves the words.

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Get Started with Marketing Your Small Business on Facebook

Lucy Hall

In this blog post I will explain how start up's and small businesses can get started with marketing Your small business on Facebook. Facebook is one of the best social networks to promote your business and make meaningful connections online. According to a recent annual small business and social media survey taken out by Social Media Examiner: Facebook Dominates Small Business Social Media Marketing with a massive 93% of survey respondents saying they use Facebook for business marketing.

How to Prevent Black Hat SEO Techniques Against Your Vulnerable Website

ProBlogger

This is a guest contribution from Dennis Rundle. Black Hat SEO practices have been going on for years without any signs of slowing down. Regardless of the efforts Google makes with the purpose to stop black hatters from attacking vulnerable websites, these tactics haven’t become obsolete.

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Is Social Media Your Hobby?

Small Business Mavericks

It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic.