Waxing UnLyrical

AUGUST 9, 2018

Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. Why? With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automat

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SocMed Sean

AUGUST 16, 2018

Today’s guest post comes from Nathan Kittrell, who is the owner and founder of sales & marketing agency, Scale A Sale. He is also host of the business podcast, Growth Mode on Apple Podcasts. Nathan spends his time helping companies across a variety of industries implement the best technology and growth strategies for their organizations. Thanks to Nathan for sharing his thoughts.

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Social Media Today

AUGUST 21, 2018

Instagram's testing out a new way to discover content you might like, by showcasing it in the main feed, after you've seen all the latest posts from those you follow.

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Jon Loomer

AUGUST 29, 2018

Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. Some also may not fully understand how Facebook determines target audience locations. Note that this post is focused primarily on paid targeting.

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Kikolani

AUGUST 24, 2018

Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody The post 6 Common Social Media Marketing Mistakes to Avoid appeared first on Kikolani.

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The Social Media Hat

AUGUST 13, 2018

Influencer Marketing is “the new black.” Everybody is talking about it, and it seems like all companies (B2B and B2C alike) are dabbling in it. Here are seven tips that will make your next Influencer Marketing campaign a success!

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SocMed Sean

AUGUST 14, 2018

Pinterest…it’s kinda the bane of my existence as a social media blogger. Not because I don’t like the platform, but more because I’m totally jealous of those who get to use it to drive mad-traffic to their blogs. You see, as the Co-Founder of a digital agency , I help many of my clients use Pinterest every day to increase the traffic to their sites.

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Ignite Social Media

AUGUST 28, 2018

Social media content creation can happen anywhere and depending on the scenario, or if you’re covering a live event, the capturing, editing, and posting may all need to happen on the go. Luckily, there are several social content creation apps that can make doing this all from a smartphone a breeze. Social Content Creation Apps. Lightroom Adobe’s announcement that this app is free to iPhone and Android users got buried in a mass of updates, but it’s definitely not something to sleep on.

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Social Media Today

AUGUST 30, 2018

Brand relevance isn't easy to achieve for B2B and tech brands. This post will give clear direction to a path of relevance in the market and with your customers.

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Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.

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The Social Media Hat

AUGUST 16, 2018

Here are a number of articles I've published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.

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Jon Loomer

AUGUST 22, 2018

There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience. Let’s review three ways to apply audience restrictions on Facebook.

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SocMed Sean

AUGUST 26, 2018

This one is a really good question that I got from a friend of mine who is a blogger. After blogging for about 5 years, she recently started monetizing her content through an ad program. She doesn’t promote any affiliate programs, so the only revenue that her blog generates is through ad revenue. The other day, over coffee, we were talking about growing her traffic in order to generate more revenue and she asked the following question: Would it be worth it for me to run a Facebook ad campa

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agora pulse

AUGUST 30, 2018

How can you accurately measure the impact of social media on your website traffic? By using UTM tracking codes. They will show you exactly which posts are driving traffic and sales on your site. See, there’s a problem with Google Analytics. In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at.

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Social Media URL Analytics How To 138

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Today

AUGUST 23, 2018

Do you know your geotag from your hashtag, your native ad from your meme? If you find yourself unsure about the latest buzzwords, check out this list.

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Pam Moore

AUGUST 31, 2018

Ever feel as if your boss, c-suite and colleagues just don't “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?

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Meltwater

AUGUST 19, 2018

Influencer marketing has become increasingly popular as a marketing and PR strategy. The market is estimated to be worth $2 billion in 2017 and set to reach $10 billion by… Read More >>>.

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Jon Loomer

AUGUST 7, 2018

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. As with many aspects of Facebook, there’s not a one-size-fits-all approach. But, that does not mean you cannot consider the ideal frequencies for your own advertising. This article provides a general guide for approaching this important issue.

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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SocMed Sean

AUGUST 20, 2018

Recently, I wrote a blog post detailing why I stopped fretting about a high bounce rate on my blog. If you haven’t read it, take a second and pop over to the link and catch up. A few days after publishing it, I received a question from a fellow blogger asking: Okay, so if bounce rate doesn’t matter, then what metric do you use to determine whether people like your content?

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Metrics Education Sites Questions 189

Ignite Social Media

AUGUST 16, 2018

Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers. But how can social media monitoring help your brand’s overall customer service experience?

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Social Media Today

AUGUST 29, 2018

As you may have heard, video is the best performing content type on social platforms. Here are some key stats underlining the need for video content.

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Pam Moore

AUGUST 11, 2018

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!

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Meltwater

AUGUST 2, 2018

Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing.Digital marketing is a cool Generation X who… Read More >>>.

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Social Media Marketing 121

Jon Loomer

AUGUST 12, 2018

Many recent announcements from Facebook concerning targeting are seemingly about the removal of features. Thankfully, this post is not about that! Facebook quietly mentioned some new (and some reinstated/returning) professional targeting options on the Facebook Developers blog. Facebook’s Developers blog is normally a space for more technical announcements, so the updates mentioned here are sometimes easily missed by advertisers.

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Facebook Study Education Advertising 133

The Social Media Hat

AUGUST 2, 2018

Tired of missing ad comments, or having to click back and forth across multiple ads and ad accounts? Here's the solution.

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Comments Instagram How To Facebook 143

agora pulse

AUGUST 29, 2018

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit. Whether you want to use the platform to build up your team, your client roster, or increase brand awareness , you can do it. I’ve used it to do all three.

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Analytics LinkedIn How To Report 111

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Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data.

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Pam Moore

AUGUST 16, 2018

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme.

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Meltwater

AUGUST 12, 2018

Immersive Experiences are the Next Frontier in PR and Brand MarketingThere's a new trend afoot.PR-driven immersive experiences are taking the art world by storm and it's turning an entire industry… Read More >>>.

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Trends Industry Brands 116

Jon Loomer

AUGUST 8, 2018

Facebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook ( see examples here ). They can then get creative by building an experience based on components of video, images, text, CTA buttons, product feeds, and more. And now they can also add a contact form. Experienced advertisers will recognize these contact forms as being a repurposing of lead ad forms , which allow marketers to collect contact information from potential custo

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Ignite Social Media

AUGUST 16, 2018

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before doing any research, I assumed that YouTube and Instagram would be ranked the highest among teen’s most used social channels.

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