August, 2018

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like.

Social Media Strategy: Connecting Within The Bounds Of Your HR Policies

SocMed Sean

Today’s guest post comes from Nathan Kittrell, who is the owner and founder of sales & marketing agency, Scale A Sale. He is also host of the business podcast, Growth Mode on Apple Podcasts.

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Other page categories saw engagement cuts of up to 70 per cent.

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How to Use Facebook Pages for Business [Infographic]

Social Media Today

Looking for ways to maximize Facebook use for your business efforts? This infographic outlines a range of key notes and tips

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Using Hashtags On Instagram

yMarketingMatters

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?

How to Use UTM Tracking Codes to Win At Social Media Measurement

agora pulse

How can you accurately measure the impact of social media on your website traffic? By using UTM tracking codes. They will show you exactly which posts are driving traffic and sales on your site. See, there’s a problem with Google Analytics.

More Trending

Can Every Blog Benefit From Pinterest? The SocMedSean Pinterest Experiment

SocMed Sean

Pinterest…it’s kinda the bane of my existence as a social media blogger. Not because I don’t like the platform, but more because I’m totally jealous of those who get to use it to drive mad-traffic to their blogs.

Infographic: The Growing Power of Instagram

Sherrilynne Starkie

What is this decade’s fastest growing social media platform? Instagram! If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel.

50 Tips to Help You Generate More Conversions from Your Website [Infographic]

Social Media Today

Looking to generate more conversions from your website? Sick of seeing visitor numbers go up but sales stay stagnant? Check out these tips

6 Common Social Media Marketing Mistakes to Avoid

Kikolani

Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody The post 6 Common Social Media Marketing Mistakes to Avoid appeared first on Kikolani. Blogging

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

You’re Wasting Your Time on Social Media

Webbiquity SMM

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Guest Post by Monika Jansen. There’s a lot of noise out there. You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade.

Can Facebook Ads Actually Pay For Themselves By Driving Traffic To My Blog?

SocMed Sean

This one is a really good question that I got from a friend of mine who is a blogger. After blogging for about 5 years, she recently started monetizing her content through an ad program.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

12 Social Media Management Tools to Help Maximize Your Digital Marketing Efforts [Infographic]

Social Media Today

The right social management tools can make a world of difference - here are 12 social tools to consider

Top 5 Video Creation Tools For Social Media Managers

agora pulse

Video marketing is an absolute must for social media managers today and with good reason. Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service.

Five Go-To Apps for Creating Social Content on the Go

Ignite Social Media

Social media content creation can happen anywhere and depending on the scenario, or if you’re covering a live event, the capturing, editing, and posting may all need to happen on the go. Luckily, there are several social content creation apps that can make doing this all from a smartphone a breeze.

13 Things Content Marketers Need to Know About Email

Waxing UnLyrical

Guest Post by Lane Harbin. As a content marketer, you know how to keep the content train running. From brainstorming topic ideas to promoting the final piece, there’s an order to your world. One important step along the way is content promotion and distribution. You need eyeballs.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing.

New Test Shows Re-Tweeting Your Own Tweets Can Boost Engagement

Social Media Today

Buffer recently conducted an experiment to see if re-tweeting your own tweets can have a positive impact on engagement

[Answered] If Bounce Rate Isn’t Critical, What Blog Metric Matters?

SocMed Sean

Recently, I wrote a blog post detailing why I stopped fretting about a high bounce rate on my blog. If you haven’t read it, take a second and pop over to the link and catch up.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Using Hashtags On Instagram

yMarketingMatters

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?

3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business.

How Social Media Monitoring Can Help Customer Service

Ignite Social Media

Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers.

Industry certification a must for social media career success

Sherrilynne Starkie

I’ve hired hundreds, maybe thousands, of entry-level staff during my 25 year agency career. But still today, I find it difficult to assess what someone actually knows about social media.

5 Golden Marketing Tips for Ruling Instagram

Social Media Today

Looking to improve your Instagram performance? These tips will help set you on the right path

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Today’s guest post comes from Jade Anderson, who is an experienced In-house Editor at Upskilled. With a background in online marketing, Jade has always had a love for the written word. She enjoys being able to combine these skills with her passion for the education industry.

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Facebook Location Targeting: A Detailed Guide

Jon Loomer

Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features.

The Best (and Worst) Times to Send a PR Pitch

Meltwater

Pitching stories to the media is a critical component of any PR strategy. And while email is perhaps the primary vehicle to getting your company’s stories out, it’s oftentimes our… Read More >>>. PR Strategy

Social data for media planning: how to identify the target market

Audiense

Social data and media planning? How can a media strategy benefit from insights extracted from social data? In the coming weeks we'll talk about how audience analysis and consumer insights can be key to the media strategy of any brand. Consumer Insights Media Strategy

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Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others?

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