August, 2018

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like.

Social Media Strategy: Connecting Within The Bounds Of Your HR Policies

SocMed Sean

Today’s guest post comes from Nathan Kittrell, who is the owner and founder of sales & marketing agency, Scale A Sale. He is also host of the business podcast, Growth Mode on Apple Podcasts.

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Other page categories saw engagement cuts of up to 70 per cent.

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8 Fascinating Facts of Social Media Usage in 2018 [Infographic]

Social Media Today

Social media usage continues to grow - check out these stats on the rising reliance on social media

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

6 Common Social Media Marketing Mistakes to Avoid

Kikolani

Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody The post 6 Common Social Media Marketing Mistakes to Avoid appeared first on Kikolani. Blogging

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.

Can Every Blog Benefit From Pinterest? The SocMedSean Pinterest Experiment

SocMed Sean

Pinterest…it’s kinda the bane of my existence as a social media blogger. Not because I don’t like the platform, but more because I’m totally jealous of those who get to use it to drive mad-traffic to their blogs.

Infographic: The Growing Power of Instagram

Sherrilynne Starkie

What is this decade’s fastest growing social media platform? Instagram! If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel.

50 Tips to Help You Generate More Conversions from Your Website [Infographic]

Social Media Today

Looking to generate more conversions from your website? Sick of seeing visitor numbers go up but sales stay stagnant? Check out these tips

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Five Go-To Apps for Creating Social Content on the Go

Ignite Social Media

Social media content creation can happen anywhere and depending on the scenario, or if you’re covering a live event, the capturing, editing, and posting may all need to happen on the go. Luckily, there are several social content creation apps that can make doing this all from a smartphone a breeze.

3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Guest Post by Monika Jansen. There’s a lot of noise out there. You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade.

Using Hashtags On Instagram

yMarketingMatters

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece.

5 Tips for Incorporating Video into Your Social Media Strategy

Social Media Today

Looking to add video into your social media marketing approach? Here are some tips on how to do it

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You’re Wasting Your Time on Social Media

Webbiquity SMM

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral.

Top 5 Video Creation Tools For Social Media Managers

agora pulse

Video marketing is an absolute must for social media managers today and with good reason. Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

13 Things Content Marketers Need to Know About Email

Waxing UnLyrical

Guest Post by Lane Harbin. As a content marketer, you know how to keep the content train running. From brainstorming topic ideas to promoting the final piece, there’s an order to your world. One important step along the way is content promotion and distribution. You need eyeballs.

Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing.

5 Golden Marketing Tips for Ruling Instagram

Social Media Today

Looking to improve your Instagram performance? These tips will help set you on the right path

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Using Hashtags On Instagram

yMarketingMatters

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?

How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit.

How Social Media Monitoring Can Help Customer Service

Ignite Social Media

Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers.

How to Align Your Media and Influencer Outreach Efforts for Better Results

Meltwater

Influencer marketing has become increasingly popular as a marketing and PR strategy. The market is estimated to be worth $2 billion in 2017 and set to reach $10 billion by… Read More >>>.

Industry certification a must for social media career success

Sherrilynne Starkie

I’ve hired hundreds, maybe thousands, of entry-level staff during my 25 year agency career. But still today, I find it difficult to assess what someone actually knows about social media.

The Power of Micro-Influencers on Instagram

Social Media Today

While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions

[Answered] If Bounce Rate Isn’t Critical, What Blog Metric Matters?

SocMed Sean

Recently, I wrote a blog post detailing why I stopped fretting about a high bounce rate on my blog. If you haven’t read it, take a second and pop over to the link and catch up.

Is Modern Day Marketing as Easy as We Think?

Socialmedia.biz

Online marketing is powerful and valuable, connecting customers to a brand and its product s but only IF they get it right. For any business, large or small, finding the right marketing mix is essential. The majority of new customers will find what they are looking for by searching online.