August, 2018

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. Why? With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automat

Content 181
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Social Media Strategy: Connecting Within The Bounds Of Your HR Policies

SocMed Sean

Today’s guest post comes from Nathan Kittrell, who is the owner and founder of sales & marketing agency, Scale A Sale. He is also host of the business podcast, Growth Mode on Apple Podcasts. Nathan spends his time helping companies across a variety of industries implement the best technology and growth strategies for their organizations. Thanks to Nathan for sharing his thoughts.

Policies 203
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6 Common Social Media Marketing Mistakes to Avoid

Kikolani

Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody The post 6 Common Social Media Marketing Mistakes to Avoid appeared first on Kikolani.

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Instagram's Testing a New Recommendations Feature to Boost Content Discovery

Social Media Today

Instagram's testing out a new way to discover content you might like, by showcasing it in the main feed, after you've seen all the latest posts from those you follow.

Instagram 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success

The Social Media Hat

Influencer Marketing is “the new black.” Everybody is talking about it, and it seems like all companies (B2B and B2C alike) are dabbling in it. Here are seven tips that will make your next Influencer Marketing campaign a success!

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Five Go-To Apps for Creating Social Content on the Go

Ignite Social Media

Social media content creation can happen anywhere and depending on the scenario, or if you’re covering a live event, the capturing, editing, and posting may all need to happen on the go. Luckily, there are several social content creation apps that can make doing this all from a smartphone a breeze. Social Content Creation Apps. Lightroom Adobe’s announcement that this app is free to iPhone and Android users got buried in a mass of updates, but it’s definitely not something to sleep on.

Content 155

More Trending

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.

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Three Ways to Restrict Your Facebook Audience

Jon Loomer

There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience. Let’s review three ways to apply audience restrictions on Facebook.

Facebook 148
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How to Use Social Data to Run a Successful Content Marketing Campaign

Social Media Today

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data.

Campaign 167
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Take Your Blogging To The Next Level

The Social Media Hat

Here are a number of articles I've published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.

Review 167
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Use UTM Tracking Codes to Win At Social Media Measurement

agora pulse

How can you accurately measure the impact of social media on your website traffic? By using UTM tracking codes. They will show you exactly which posts are driving traffic and sales on your site. See, there’s a problem with Google Analytics. In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at.

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How to Align Your Media and Influencer Outreach Efforts for Better Results

Meltwater

Influencer marketing has become increasingly popular as a marketing and PR strategy. The market is estimated to be worth $2 billion in 2017 and set to reach $10 billion by… Read More >>>.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Ever feel as if your boss, c-suite and colleagues just don't “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?

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New and Reinstated Professional Targeting Options on Facebook

Jon Loomer

Many recent announcements from Facebook concerning targeting are seemingly about the removal of features. Thankfully, this post is not about that! Facebook quietly mentioned some new (and some reinstated/returning) professional targeting options on the Facebook Developers blog. Facebook’s Developers blog is normally a space for more technical announcements, so the updates mentioned here are sometimes easily missed by advertisers.

Facebook 135
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Power of Micro-Influencers on Instagram

Social Media Today

While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions.

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How Social Media Monitoring Can Help Customer Service

Ignite Social Media

Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers. But how can social media monitoring help your brand’s overall customer service experience?

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How To Find Every Facebook or Instagram Ad Comment On Every Ad Account

The Social Media Hat

Tired of missing ad comments, or having to click back and forth across multiple ads and ad accounts? Here's the solution.

Comments 143
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Digital Marketing Versus Social Media: What’s the Difference?

Meltwater

Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing.Digital marketing is a cool Generation X who… Read More >>>.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!

Industry 132
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How to Add a Contact Form to a Facebook Canvas

Jon Loomer

Facebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook ( see examples here ). They can then get creative by building an experience based on components of video, images, text, CTA buttons, product feeds, and more. And now they can also add a contact form. Experienced advertisers will recognize these contact forms as being a repurposing of lead ad forms , which allow marketers to collect contact information from potential custo

Facebook 135
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Google Ads New Tools for Responsive Search Ads

Social Media Today

Google has added some new tools to its machine learning-fueled 'Responsive Search Ads', providing new ways for businesses to maximize performance.

Google 164
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How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit. Whether you want to use the platform to build up your team, your client roster, or increase brand awareness , you can do it. I’ve used it to do all three.

Analytics 111
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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What the Teens Are Up To: Most Used Social Channels

Ignite Social Media

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before doing any research, I assumed that YouTube and Instagram would be ranked the highest among teen’s most used social channels.

YouTube 111
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Dip Your Toe Into Immersive Experiences

Meltwater

Immersive Experiences are the Next Frontier in PR and Brand MarketingThere's a new trend afoot.PR-driven immersive experiences are taking the art world by storm and it's turning an entire industry… Read More >>>.

Trends 116
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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme.

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Collect Leads from a Facebook Canvas Contact Form (and Target Them)

Jon Loomer

Last week, I provided you with a step-by-step for how to create a Facebook Canvas contact form. But once you create these ads, how do you collect the leads? And how do you target those who engage with these forms? If you’ve created Facebook lead ads before, you’re familiar with the process of collecting those leads. You have to manually download a file consisting of your leads, unless you use a third-party tool to sync them to your CRM.

Facebook 128
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Ways to Use Pinterest to Boost Your Brand

Social Media Today

Pinterest doesn't get the same amount of social media marketing focus as other platforms, but it's definitely worthy of your consideration.

Brands 166
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3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. These are called audience temperatures and consist of Cold, Warm and Hot audiences.

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Social data for media planning: how to identify the target market

Audiense

Social data and media planning? How can a media strategy benefit from insights extracted from social data? In the coming weeks we'll talk about how audience analysis and consumer insights can be key to the media strategy of any brand.

Data 110
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The Best (and Worst) Times to Send a PR Pitch

Meltwater

Pitching stories to the media is a critical component of any PR strategy. And while email is perhaps the primary vehicle to getting your company’s stories out, it’s oftentimes our… Read More >>>.

Strategy 110
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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way. Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media?