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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

ROI 107
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The state of social media 2023: Business leaders weigh in on what’s next

Sprout Social

Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media—so you can stay ahead of the curve and ahead of the competition. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment.

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14 best shopping apps of 2022

Sprout Social

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Download on iOS | Android. Download on iOS | Android. Download on iOS | Android. Download on iOS | Android. Download on iOS | Android. Cashback shopping apps.

Retail 127
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Guide on How to Start a Business Blog Part 2

Writtent Blog

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.

Hubspot 96
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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. For more insights into how leading companies are leveraging data and technology to engage customers, download the whitepaper The Engagement Stack. Here are four areas to focus on.

Loyalty 60
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7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. — Courtney Lacy (@clacy__) December 4, 2018.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Download now.

Instagram 117