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We Need a Better Definition of "Native Advertising"

Twist Image

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. For instance, you can see how many views are generated through embedded videos on other websites and on YouTube directly.

Analytics 138
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How to Turn Video Content into Conversions

Convince & Convert

In recent decades, it seems as though the very definition of promotion has changed. Wistia, an online video hosting solution, includes a turnstile feature where lead capture forms are embedded within the content. Nowadays, you must keep in mind that many viewers consume content on mobile devices. Focus on Educating, Not Selling.

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How Our Coronavirus Normalcy is Redefined

Ari Herzog

I see that 68% of my visitors are based in the United States, 67% use an iOS mobile device, 44% arrived from social media links, and 32% came here directly. As I wrote three months ago when I started this creative endeavor : “I anticipate embedding videos, linking to fun websites, and telling cool stories.

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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

This is not intended to be a comprehensive list or a definitive ranking. The figures include traffic directly from Google News and well as traffic from embedded news oneboxes in the regular Web search results. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers.

News 279
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How to Turn Video Content into Conversions

Convince & Convert

In recent decades, it seems as though the very definition of promotion has changed. Wistia, an online video hosting solution, includes a turnstile feature where lead capture forms are embedded within the content. Nowadays, you must keep in mind that many viewers consume content on mobile devices. Focus on Educating, Not Selling.

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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Here’s how to use YouTube analytics on desktop and mobile. How to see YouTube analytics on mobile. Tip : See if people watched your video on YouTube or embedded on a website. On mobile, tap on the Interactive Content tab. Find definitions for specific card and end screen metrics here. How to use YouTube analytics.

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