Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Demand generation is a marketing function that focuses on building awareness, interest and desire for a product or service. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 88

Social Media Management Social Media Real Estate Brands 88

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We created social personas, built by visitor data.

Travel 104

Travel Social Media Banking Tourism 104

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. BTS also helps this along by using social extensively. They have their finger on the pulse of fans and follow a data-driven approach to social. RT TO SPREAD!

Social Media 97

Social Media Brands Marketing Tourism 97

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. So why should your marketing calendar remain unchanged?

Social Media 127

Social Media Social Media Management Health Care Issues 127

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too.

Template 52

Template Templates Examples Social Media 52

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. How do people qualify to enter your social media contest? Where will this contest take place?

Social Media 167

Social Media Tourism iPad Software 167

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. How do people qualify to enter your social media contest? Where will this contest take place?

Social Media 165

Social Media Tourism iPad Software 165

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Enter social listening.

Template 145

Template Templates Social Media Tools 145

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 98

Sentiment Analysis Patterns Price 98

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 140

ROI Social Media Social CRM Survey 140

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers.

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Digital Travel Summit : Henderson, NV (May 8-10 2017).

Travel 47

Travel Conference Tourism Hotels 47

Pixlee

SEPTEMBER 5, 2019

Before the advent of social media, one of the most common marketing campaigns a company could take part in was with celebrity endorsements. While celebrity endorsement is still a popular marketing tactic, attaching a human face to a product or service has changed. Influencer marketing is not just limited to celebrities.

Influencer 41

Influencer Brands Marketing Tourism 41

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Strategy 141

Strategy Metrics Hubspot Retail 141

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. Instagram Reel ideas for fashion and retail brands.

Types 113

Types Instagram Brands Collaboration 113

Twist Image

JANUARY 8, 2013

It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. The sad truth is that marketers have - for decades on end - done ourselves in. The advertising and media agency ensure that the creative (and production of it) is both finalized, delivered and installed.

Adwords 101

Adwords Marketing Advertising Tourism 101

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. There are several tabs within PostRank, each designed to give you a unique view of the data. Below this data, are the actual tweets about the post and who tweeted them. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Keyhole.co

MAY 15, 2023

For example, some studies have found that travel and tourism posts fared best on Friday mornings, whereas media and entertainment posts fared between Tuesday and Thursday afternoons. People’s routines change based on the day of the week, which means their social media routines will be impacted too. Keep that in mind!

Instagram 52

Instagram B2B Tourism Engagement 52

Sprout Social

MAY 8, 2023

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Learn how to identify your best times to post globally on LinkedIn a free trial of Sprout Social and test our ViralPost® feature. Industry-specific data includes mid- to high-level engagement times.

LinkedIn 102

LinkedIn Tourism Travel Education 102

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Template 145

Template Templates Social Media How To 145

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. Travel and Tourism.

Tourism 107

Tourism Facebook Travel Education 107

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. The better social web monitoring services also cost real money, in addition to the time it takes to set them up.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Bare Feet Studios

JULY 8, 2009

It’s a hot topic all around, as social media lends itself to some highly unethical practices and characters! It’s a hot topic all around, as social media lends itself to some highly unethical practices and characters! First – The Guiding Principles of Social Media Transparency, Truth, and Trust.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Sprout Social

APRIL 13, 2022

The network’s popularity grew as the first visual-only social media platform. This made Instagram a valuable visual marketing tool for brands and businesses alike. This made Instagram a valuable visual marketing tool for brands and businesses alike. Travel and Tourism. How we gathered the data. Healthcare.

Instagram 118

Instagram Tourism Travel Education 118

Bare Feet Studios

MARCH 29, 2010

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Productivity , Social Media , Tech Tools > Should You Monitor Social Media Behavior at Work?

Social Media 51

Social Media Upcoming Software Conference 51

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Questions 142

Questions Social Media Strategy Survey 142

Bare Feet Studios

MAY 19, 2010

I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. and Project Lead Please stay tuned for a followup post where I will share some data with you and the four-pronged approach that helped make this campaign so successful!

Social Media 42

Social Media How To Upcoming Viddler 42

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Akamai Marketing

APRIL 26, 2011

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.

Research 156

Research Engagement Study How To 156

Bare Feet Studios

JUNE 1, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Strategy > Thinking About Having Your Own TV Show? Thinking About Having Your Own TV Show?

Video 44

Video Data Upcoming Ustream 44

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Bare Feet Studios

MARCH 19, 2010

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. So let’s deconstruct this a little bit to create some ease and markers on the social media roadway.

Social Media 40

Social Media Upcoming Conference Comments 40

Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers.

Content 163

Content Campaign Team Banking 163