Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Social Media 145

Social Media Template Templates How To 145

Pixlee

MAY 8, 2019

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. What is Community-Driven Marketing?

Social Media 74

Social Media Communities UGC Marketing 74

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Social Media 144

Social Media Strategy Questions HootSuite 144

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. So why should your marketing calendar remain unchanged?

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Social Media Social Media Management Content Brands 127

Socialmedia.biz

JUNE 24, 2019

Creating a presence on social media is not as easy as it looks. Here’s how traveling can make you more visible on social media: New connections. A social media post about traveling is different from a travel website. Social media is much more personal, which is why people identify with it so readily.

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Social Media Travel Tourism Blogger 115

Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers.

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Content Social Media Campaign Instagram 234

Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Image via Unsplash. highlight to tweet).

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Social Media Hashtag LinkedIn Content 159

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. A lot of the BTS team’s efforts involve engaging with fans on social media and encouraging them to help BTS beat records on streaming services. RT TO SPREAD!

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Social Media Brands Marketing Hashtag 97

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Hello BC’s #ExploreBCLater.

Social Media 145

Social Media Campaign Hashtag Instagram 145

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Enter social listening.

Social Media 145

Social Media Template Templates HootSuite 145

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Social Media 118

Social Media Industry Real Estate Instagram 118

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Users on average spend 23.5 What are the best times to post on TikTok by industry? to 5 p.m.)

Social Media 102

Social Media Tourism Travel Engagement 102

Socially Sorted

APRIL 3, 2018

I’ve seen some awesome wine businesses crushing social media marketing over the years. The post 5 Ways to Be Like These Wine Businesses Crushing Social Media Marketing appeared first on Socially Sorted. In this post I share some great wine brands crushing more than grapes. // Read More.

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Social Media Marketing Brands Tourism 111

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. Is Facebook still a good marketing platform? Reasons to Continue Marketing on Facebook.

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Facebook Social Media Marketing Strategy 130

Sprout Social

MAY 8, 2023

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Learn how to identify your best times to post globally on LinkedIn a free trial of Sprout Social and test our ViralPost® feature. However, social media for healthcare is more than navigating healthcare crises.

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LinkedIn Social Media Tourism Travel 100

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. How do people qualify to enter your social media contest? Where will this contest take place?

Social Media 160

Social Media Tourism Facebook Instagram 160

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season.

Social Media 104

Social Media Travel UGC Brands 104

Freelance Social Media

FEBRUARY 3, 2012

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here: Google+ for tourism, CVBs, and cities . This content from: Freelance Social Media.

Tourism 138

Tourism Google Social Media Content 138

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. Time flew by and before we knew it, time was up!

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Tourism Travel Metrics Twitter 114

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

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Social Media Report Data Marketing 111

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. Travel and Tourism.

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Facebook Social Media Tourism Travel 105

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos.

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Social Media Facebook Tourism Travel 181

Pixlee

MARCH 13, 2020

The growth of social media has made a major difference in how people make travel decisions. For example, consumers may come across new travel destinations by browsing their social media feeds. The Role of Social Proof. The Role of Social Proof. How Can Hotels Benefit from Influencer Marketing?

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Social Media Travel Hotels UGC 55

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal?

Social Media 231

Social Media Industry Foursquare Real Estate 231

Freelance Social Media

FEBRUARY 3, 2012

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here: Google+ for tourism, CVBs, and cities . This content from: Freelance Social Media.

Tourism 100

Tourism Google Social Media Content 100

Freelance Social Media

FEBRUARY 3, 2012

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here: Google+ for tourism, CVBs, and cities . This content from: Freelance Social Media.

Tourism 100

Tourism Google Social Media Content 100

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

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Social Media Klout Social Bookmarking Twitter 188

Sprout Social

JULY 6, 2022

Travel and Tourism. How to find your own best times to post on social media. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Consumer goods social media resources.

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Twitter Social Media Tourism Engagement 96

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. How do people qualify to enter your social media contest? Where will this contest take place?

Social Media 126

Social Media Tourism Facebook Instagram 126

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 165

Engagement Video Social Media Communities 165

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions.

Social Media 85

Social Media Tourism Hotels Travel 85

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

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Social Media Communities Activities Tourism 138

Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Demand generation is a marketing function that focuses on building awareness, interest and desire for a product or service. A/B testing.

Marketing 92

Marketing Content Social Media Tourism 92

Pixlee

MARCH 30, 2017

These popular sights have long been the fodder for traditional destination marketing strategies. . But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. Geo-Tag Tourism. Engagement.

Tourism 40

Tourism Instagram Marketing UGC 40

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Recently, I’ve been thinking about how social media compares to Alice in Wonderland. Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Consultant Metrics 138

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

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Social Media Strategy Content Tourism 129

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Comments Creative Commons Flickr 215