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Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

Monday Roundup: Small Business Tips

Waxing UnLyrical

did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd.

Mobile Technology and Your Small Business

Ari Herzog

In my opinion, mobile technology is the future of all communications for your business, internally and externally. Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit.

Social Media Use: Three Big Mistakes Made by Small Businesses


According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes.

Cost-Efficient Facebook Marketing for Small Business


A key element to making when it comes to any sort of business is marketing. One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way?

Cost 25

5 Financial Areas Where Small Businesses Could Use Some Help


By leveraging a wide range of digital, social media, and cloud-based tools, small business owners complete highly productive work and save money on office rent at the same time. Here are the five top areas where obtaining financial help can push a small business toward success.

10 Areas Where Small Businesses Lack an Online Competitive Edge


We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position.

Small Businesses Turn to Social Before Search

Saying It Social

Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Could you be making the same costly mistakes that they are? Uncategorized emarketer internet market marketing small business social media trends

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google.

Free Facebook Ads For Small Business

Spin Sucks

I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. Chamber of Commerce and the National Federation of Independent Businesses (NFIB) to help reach small businesses and educate them on social advertising.

3 Benefits for Small Business Cloud Computing

Ari Herzog

As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses. Lower costs. These two areas are closely related to cost.

7 Awesome eCommerce Platforms For Small Businesses


to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. Most successful businesses today sell products and services on the Internet. Business

Small Business Owner: Google Crushed Me

Bill Hartzer

An interesting post was written by a small business owner , sharing his experience about being crushed by Google. The small business owner claims that Google hasn’t, and apparently won’t tell him what he did wrong.

14 Ways New Facebook Betrays Small Business

Convince & Convert

Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with a few as well, and I never thought I’d yearn for the cozy embrace of Google and it’s methodologies and mechanisms that were – and are – small biz friendly. One area where small businesses could excel in “old” Facebook was with the default landing tab. I get it.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Business and customer data has existed for ages. With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy.

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales.

A Social Media Approach Every Small Business Should Be Using

Rebekah Radice

Are you a small business owner looking to expand your online presence? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. How to Make This Work in Your Business.

Show 491 – How Small Business Beats the Competition

Engaging Brand

Imagine taking a road trip with two of your friends and looking at how small businesses beat the competition? That is what Mike Mazzeo did with Paul Oyer and Scott Schaeffer actually did, visiting over 100 small businesses looking for lessons for entrepreneurs and small business owners. Their lessons have been shared in the Roadside MBA: Backroad Wisdom for Entrepreneurs, Executives and Small Business Owners.

Do You HAVE To Blog Every Day? | Small Business Mavericks

Small Business Mavericks

Obviously, if you blog every day, then that will cost you more in ghostwriting services than if you blog once a week. For everything you do in your business, there is a cost-benefit analysis. If it makes sense for your business, then do it. About Us What’s a Maverick?

What Can a CRM Do for Your Small Business?


In the era before office networks, laptops, smart phones and the World Wide Web, many businesses would print out contact lists and share them with employees. Today, there are a plethora of CRM systems available to businesses of all sizes and industries. How much will that cost?

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Small budgets. Small budget. Small budgets.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention.

Cost 84

5 Ways Brandr is Visual Social Media Heaven for Small Business

Socially Sorted

If you are in Small Business and don’t have time to create visual content then grab a coffee and listen up. Which gives you more time to get back to what you do best … run your business. 3 It’s perfect for the on-the-go small business owner.

Benefits of Putting Cost in Social Media [infographic]


Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. The value of a Twitter follower is bigger than cost per follower.

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SendinBlue Review – Small Business Pricing with Enterprise Features


Its lowest priced package, costing $7.47 Sending emails to 40,000 subscribers in MailChimp would cost above $200. That’s a significant cost difference! The post SendinBlue Review – Small Business Pricing with Enterprise Features appeared first on Kikolani.

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Small Business Set-Up and Digital Project Management


—————— With the way the business and media landscape has changed in the last few years, it’s little surprise that this has created and encouraged more entrepreneurial vision and start ups than we’ve ever seen.

Faking it on Social Media: What are the Costs?

Spin Sucks

Pretty scary, considering Twitter has become the networking, information, and search engine of choice for many business professionals. The result will be a tightly knit, engaged network that is willing to advocate for your business and be brand ambassadors – no spambot does that.

Cost 96

Google AdWords – Easy Tips for Bloggers and Small Business Owners


Take advantage of that for a small investment in your campaign. Those people are very unlikely to buy anything and by clicking on your ad they just cost you the money and bounce after they find out you’re not offering anything free. Compare the costs of each click to the profit you make from it. Blogging BusinessThis is a guest post by Ivan Dimitrijevic. Google AdWords is one of the most popular ways of online advertising.

Small Business Marketing For $600/Year

Small Business Mavericks

The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. Here’s what guest author Vanilla Coke has to say: Hopefully you can avoid a lot of unnecessary costs upfront which should help you with holding off on going commercial.

Why Cloud Computing Makes So Much Sense for Small Businesses


So, why does it make sense for small businesses? Non-cloud systems aren’t up-to-date, according to a Xero small business guide on the topic. It’s also costly and complicated and very difficult to upgrade. We’re Here to Talk About Business, Though.

Why PPC For Small Business Is A Preferred Model

Small Business Mavericks

The online business world is very different to the offline business world – at least, that’s what many business owners feel. Sure, your contact with customers is very different, but in many areas, managing each business is very similar. Business manager from both sides are only interested in one thing – growth in both sales and profitability. Where the two business models do differ is in advertising.

What's A QR Code And Is It Contagious? | Small Business Mavericks

Small Business Mavericks

You can put it on your business card, brochures, and flyers; you can put it on your sign in your store window; you can put it on your car magnets – even billboards; hey, why not put it on your big sign out front? About Us What’s a Maverick?

5 Apps or Sites That Can Save Small Businesses Money

Engaging Brand

Big businesses may throw money at problems, hand out bonuses and jet off to exotic locales for company conferences even in the midst of a recession. If you’re a small business owner, though, you know that every penny counts, especially when the economy is struggling. The ability to cut costs and keep overhead low can determine whether your business fails or rides out those leanest of economic times.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. If you’re a business that carries a heavy customer support burden, you have options. vBulletin is another powerful option with a small upfront cost.

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Become An Entrepreneur – Start A Small Business

Small Business Mavericks

If you are one of many people out of work and have been out of work for a while, take the initiative and start a small business. One, the United States needs more businesses and you need to go to work. Think about the skills you have and utilize them to start your own business. New business start ups have been steadily declining for several reasons. It could be any number of things that might be easy start up businesses in your community.

The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. Online marketing strategies are an excellent avenue for small businesses because they’re cost-effective and easy to measure.

Cost 11

How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. Several years ago, Marcus Sheridan was the struggling owner of a swimming pool business.

How to Maximize Profits as a Small Business


As a small business, there are ways that you can consciously maximize profits in order to reach your business’s greatest success and highest potential. Here are some of the ways that you can maximize profits as a small business.

How to Maximize Profits as a Small Business


As a small business, there are ways that you can consciously maximize profits in order to reach your business’s greatest success and highest potential. Here are some of the ways that you can maximize profits as a small business.