Convince & Convert

FEBRUARY 5, 2018

Technologists are active on social media. You’ll find both technical and business-focused conversations. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015.

Strategy 147

Strategy Social Media Marketing Consultant 147

Pam Moore

JANUARY 4, 2017

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Click To Tweet. Get use to it.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? In terms of the social media marketing funnel , attribution models credit the channels within the Awareness and Consideration stages that led to the Conversion. Setting up a social media attribution model.

Social Media 97

Social Media Marketing Newsletter URL 97

SocialFish

OCTOBER 8, 2010

As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy. Almost all of these discussions support the development of a social media policy. Social Media. So what does this mean for social media?

Guidelines 184

Guidelines Policies Social Media Handbook 184

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

JULY 5, 2017

What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? Why you should setup the goals and conversions feature within Google Analytics? How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook. Need more help? SoundCloud.

Analytics 167

Analytics Google Metrics ROI 167

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales.

ROI 60

ROI Conversation Training Template 60

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

yMarketingMatters

APRIL 10, 2019

Establishes a Human Connection – Instantly Perfect for Social Media Guides the Customer Through Their Journey Drives Conversions. It’s Perfect for Social Media. A HUGE component of online marketing is about social media. It Drives Conversions. Again…think Person-to-Person marketing.

B2B 178

B2B Loyalty Conversation Buy 178

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Your additions are welcome!

Social Media 206

Social Media Brands RSS Publishing 206

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. 84% of women turn to social networks before making a purchase decision! This episode is part of a series of conversations that will cover influencer marketing in detail. Click To Tweet. Need more help?

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

APRIL 24, 2017

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Influencer 167

Influencer Industry Content How To 167

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. What’s your Social Media diet? Send this page to Print Friendly. Email this to a friend?

B2B 198

B2B Social Media Marketing Survey 198

yMarketingMatters

APRIL 10, 2019

Perfect for Social Media. Drives Conversions. It’s Perfect for Social Media. A HUGE component of online marketing is about social media. It Drives Conversions. Sometimes business owners focus solely on the ultimate conversion: the sale. Again…think Person-to-Person marketing.

B2B 130

B2B Loyalty Conversation Social Media 130

Oktopost

MARCH 7, 2022

Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Why Social Listening is Important. Avoiding Social Media Crises.

B2B 155

B2B Sentiment Analysis Reputation 155

Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Convince & Convert

AUGUST 18, 2011

Social media optimization gives you the ability to not waste bullets. As Charlene Li said – and I routinely steal this line – “social media isn’t inexpensive, it’s different expensive.&#. Getting smarter at social analytics requires three things: 1. Social Media Optimization Table.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? The social networks are feeling the pressure as much as any marketer working in any business. Monthly conversation theme. Weekly conversation theme. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

MAY 22, 2017

Let's flip this conversation around. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you tap into the power of social selling and social media marketing.

Training 167

Training Influencer Team Analysis 167

Pam Moore

SEPTEMBER 23, 2016

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? The social networks are feeling the pressure as much as any marketer working in any business. Monthly conversation theme. Weekly conversation theme. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Twist Image

MAY 3, 2012

"Why aren't there more case studies of business to business organizations using social media?" If social media can't help you augment all of those areas, I'm not sure we're all living on the same planet. This is a prime example of the business side of social media picking up steam.

Findability 106

Findability Social Media Case Study ROI 106

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. We continued to encourage brands to focus on generating meaningful engagements that inspire conversation and interactions to combat some of the changes.

Organization 101

Organization Trends Social Media Report 101

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 162

Social Media Study Statistics Aggregator 162

Pam Moore

JUNE 8, 2017

Relationships are human to human and are not based on cookie cutter conversations or content frameworks. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper).

Authentication 167

Authentication Brands Training Communities 167

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Marketing Curata Influencer 110

Ignite Social Media

OCTOBER 1, 2018

When a conversation is initiated, the bot will ask users what kind of help they’re looking for to qualify them as either prospects or current customers. Ignite Social Media. The post Best B2B Chatbot Examples appeared first on Ignite Social Media - The original social media agency.

B2B 119

B2B Examples Hubspot Widget 119

yMarketingMatters

APRIL 10, 2019

Perfect for Social Media. Drives Conversions. It’s Perfect for Social Media. A HUGE component of online marketing is about social media. It Drives Conversions. Sometimes business owners focus solely on the ultimate conversion: the sale. Again…think Person-to-Person marketing.

B2B 100

B2B Loyalty Conversation Social Media 100

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

ROI 109

ROI Social Media Syndication Embedding 109

SocialFish

MARCH 31, 2011

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! We’re looking for social media practitioners – employed by associations and nonprofits only please – to help us beta test our new training site, the SocialFish Think Tank.

Module 160

Module Social CRM Proposal Focus Group 160

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Social media is the perfect way to engage and lead the person through the sales funnel.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 205

Process Analysis Compete Data 205