Trending Sources

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

White paper on Social CRM for associations


We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Communications coordinates with government relations, publications, and other departments to coordinate participation in public conversations on blogs and Twitter. Who owns Social CRM?

How Bloggers Can Create and Use White Papers


A white paper is a cross between a magazine article and a corporate brochure. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. White papers are mainly written to directly generate leads from them.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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How to Drive Business Value with Social Marketing Funnel [white paper]


Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. Other contributors to the paper are David Meerman Scott , Jason Falls , Jeremiah Owyang , Nathaniel Perez , Erik Qualman , David Berkowitz etc.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

How many conversions? Social Media Marketing Web Presence Optimization b2b procurement content development digital advertising MarketWire measurable online presence online advertising PRWeb public relations tactical WPO plan web presence optimization framework white paper WPO WPO model

10 Ways to Improve Landing Page Conversions

Spin Sucks

With that in mind, following are 10 ways to improve your landing page conversions. For instance, let’s say you have a white paper you want people to download, in exchange for an email address. What else is important in improving landing page conversions?

Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

The first step beyond purely transactional digital content is to find out what your target audience is discussing organically and use this as the generative source for creating content that will authentically become a part of this conversation.

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

The Beginner’s Guide to Social Attribution

Simply Measured

Conversations to Conversions: How to Measure Anything on Social Using Simply Measured Download. Social media is left out of most major marketing conversations, because most major marketing conversations focus on revenue.

Two important SocialFish announcements…


Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1.

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You’ll be celebrating your social media goal conversions too! You should setup your Goal Value to be the average amount of the common conversion.

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Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”.

Book Review: The B2B Social Media Book

Webbiquity SMM

As those headings suggest, this isn’t a book about “engagement,” conversations, shares, likes, followers or any other soft measures of social media success, but rather is focused on using social media to generate a high volume of qualified leads, the top priority of B2B marketers.

PR ROI Means You Have to Do Real Math

Spin Sucks

Laura Petrolino and I had this very conversation yesterday. How many people download the webinars, white papers, and case studies (and same metrics as bullet above). Everyone will remember that you got the White House on board.”)

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. The bottom line is, any small change, addition or update to your site can negatively or positively impact conversions, but if you aren’t testing, you will never know.

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The Buyer’s Journey: Ask Yourself These 11 Questions

Spin Sucks

Have clear calls-to-action and an easy user experience for them to take the next step–whether that be to request a demo, contact you in someway for more info, chat live, watch video testimonials, or download a more detailed white paper or case study. By Laura Petrolino.

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. Content marketers like to think we are important.

The Social Media Lifecycle [Infographic]


These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button. The purpose of any piece of data you use in your business is to help you make better decisions.

3 Keys for Conversion Optimization Success

Shift Digital

Efficient conversion optimization is one of the most effective ways of marketing your business successfully on the web. Conversion optimization allows you to answer the following questions: Is your website engaging? Here are three keys for conversion optimization success: 1.

7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy


Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. I’d better download the white paper to find out. We find that a mention of your company or product in a title spells much lower conversion rate.

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5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

Now it’s time to do some very important housekeeping to keep the conversation going with your audience. Using online polls helps engage the audience and provide them a way of joining the conversation.

How to Leverage Social Media for Successful Marketing and Membership Recruitment


Change the conversation away from the tools (“we should be on Facebook”) towards how you’re applying social data to membership management; then it becomes part of everyone’s job, not some annoying frivolous thing on top of everyone’s already full plate.

ROI 79

Measuring Your Content Marketing Success [Infographic]


Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. Why does content marketing drive conversions?

The ROI of Social CRM


Take away two white papers which explain the strategic value of building a social CRM practice. Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting.

A Beginners Guide to Content Marketing [Plus Infographic]


Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. White papers. Content marketing has changed the way consumers research and buy your products.

Four Tips to Help You Create Content in a tl;dr World

Spin Sucks

BuzzFeed atomizes a white-paper-sized story into four trend-focused stories. A variety of data sources can help—from internal data such as web analytics and customer service inquiries to external data such as search queries and social conversations.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships. 10 Reasons Personal Branding is a Requirement Not an Option (white paper).

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. Are you speaking to your audience in a way that they understand? When you tweet do people listen?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. First-discussion conversion rates (the percentage of qualified leads that accepted calls from salespeople) have been eroding over the past five years.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Social data is becoming increasingly important in the new product development processes of many companies.

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

First, define the online conversation you need to be a part of using keywords. Try getting out of the box by considering lifestyle-related conversations. Use those keywords to find the people who are leading the conversation you are interested in and create your list of influencers.

The State of Social Media Marketing– Annual Survey Report


In 2011, 78% were monitoring social media channels for brand mentioning at least a few times a week and 73% were monitoring industry conversations with the same frequency. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

Where Does Content Marketing Belong?

Spin Sucks

The customer service manager writes two blog posts per month, develops long-form content (eBooks and white papers), and handles the social media (including a very effective Pinterest campaign —see #10). The number of conversions increased 50 percent.

Social Marketing Analytics: a great report from Altimeter

Gemma Went

This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. I’ve shared stuff from Altimeter a few times and this white paper is one of the best.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Understanding Social Media ROI Cycle


Ideally, this would mean buying something, but it can also mean downloading a white paper, liking a Facebook Page, responding to a survey, or any other measurable evidence that they’re connecting with your brand.

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Is Social CRM the key to growing membership?


We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available !

Social Media Checklist: Planning for a Very Social New Year

Spin Sucks

Same with any paid plans, whether it’s email newsletter signups or white papers you’ll be setting up behind landing pages. What I liked best about the conversation that Copyblogger started was that it involved taking a deep look at what was working and what wasn’t working.