Viral and Cultural Moments: How and When Brands Should Tap into the Conversation
Social Media Strategies Summit
APRIL 21, 2023
But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.
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