Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. It introduces your brand Is your company new? Or has it been around awhile but hasn’t been using social media?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. To get social media success you should first gain the trust of your followers.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JANUARY 19, 2010

4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following. I think e-commerce benefits from social media. I would add that social media has changed the game for companies.

Social Media 164

Social Media Yahoo Discount Training 164

Social Media Marketing

APRIL 3, 2013

According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. Still, Facebook dominates in this space. We're not alone out there.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Network Marketing

AUGUST 19, 2010

The various points of influence are: Traditional/mainstream websites. Professional networks like LinkedIn. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others. Consumer Review sites such as epinions, MouthShut and others.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s hard to say if that will happen again. Time will only tell.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# There must be hundreds of businesses that are following all the rules the social media gurus throw at them, and really get it, are authentic etc. Selling should not even be a big part of the picture. It’s pretty specific.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 28, 2010

That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is. Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Be responsive.

Social Media 278

Social Media Strategy Yahoo Communities 278

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Here, 83% of consumers discover new products and services, and brands can reach over 850 million people with ads. Thus, many businesses use this photo and video-sharing site for social media marketing.

Analysis 52

Analysis Instagram Tools Sentiment 52

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. A great experience breeds influence and positive feelings. I don’t they had much of a choice though. Reply Tamar Weinberg July 21, 2009 at 9:21 am In a way, Nick, they certainly could have.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Be where your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social Media 101 Explained by the Best Fishing Analogy EVER =-. Thanks Jason!

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. Social Media isn’t only Social Networks.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. Companies are at the stage that they cannot afford to sit idly by and be passive in social media. The time has come for companies to be part of the conversation. I’d like to put in my $0.02 about what happens next.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Does social media convert?

Sites 101

Sites Social Media Digg Blogosphere 101

Koka Sexton

MARCH 11, 2014

you and your key employees actively employ LinkedIn relationships, you will have many people within your sphere of influence and connections who could and would make an introduction for you. Social Media Can Power Your Sales Pipeline. Social selling is simply the integration of social networking into the sales process.

LinkedIn 104

LinkedIn Hubspot Team News 104

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

APRIL 14, 2010

Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions. People Want More If the chart above is any indication, it’s without question that social media has grown by leaps and bounds.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Link Building for E-commerce Sites : Anchor text is important when it comes to link building – you want traffic but also conversions. Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

APRIL 8, 2010

Numbers Aren’t Everything Over-zealous clients or enthusiasts might feel the need to absolutely reach out to the “influencers&# who have eleventy billion Twitter followers. It’s more important to look at the holistic view of the individual or entity on Twitter and across other social channels.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MARCH 10, 2010

Some of the sites I recommend for educational materials include: Free Sphinn : Sphinn is an Internet Marketing social news site. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. Find those who influence you , and then find out who they are engaging with.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. and influencers immediately after you’ve met them. Probably not.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). The more you can cross off your list, the better your chances for success and influence as a blogger.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

You talk about other things around the people you want to influence. Start conversing with the people you want to have follow you, and do it consistently. I had it for my NY METS buddies as we tend to have conversations that are lengthy which interferes with my twitter stream for biz but it was still me. So what do you do?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. Then, you use that number as a success metric for influence. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. I also added some new points in italics to clarify.] and having a real conversation first.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

| SMO ABC March 4, 2010 at 10:23 am Facebook : Facebook Fan Page : Search Engine Optimizician March 8, 2010 at 1:11 pm WELSTech » Blog Archive » 122 – Social Networking Show and Tell March 10, 2010 at 6:02 am 4 reasons why you need a facebook fan page | CONFIDENCE IS AN INSIDE JOB ™. Get the conversation started now!

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

There’s relationship building (see rule #6), influence, branding, and more. In fact, this entire parallel was actually mentioned to me in passing by someone who was aware of the conversation that was happening there. To quote The Happiness Project author Gretchen Rubin, act the way you want to feel.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 7, 2010

Essentially, the actual user’s Twitter account became a broadcast medium but not a conversational one. Numbers Do Not Dictate Influence There are some people who will automatically follow everyone who follows them on Twitter. If you’re hiring a social media marketing practitioner for your business, look at their Klout.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves. It’s social media. You need to be prepared to converse with (and not just speak to) your constituents. It’s not a one-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

JANUARY 14, 2009

The Limitations of Social Media : Social media may seem to be awesome, but sometimes it just doesn’t work. The ABCs of Social Media : For every letter of the alphabet, you have a way to relate a word to social media. But you can apply these tactics to social media relationships too. Not excess.

SEO 162

SEO Social Media Marketing Reputation 162