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2023 Guide to Franchise Social Media Marketing

Hootsuite

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

From adding new platforms to adjusting your guidelines in response to new customer queries, it requires constant iteration to keep it fit for purpose. Are you seeking ideas, advice, and case studies from some of the world’s top social media marketers? Check out our upcoming social media conferences. Featured image by Pexels.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

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Working in the metaverse: Virtual reality brings real-world engagement

Sprout Social

Consumers are steadily grasping the importance of this emerging technology with 39% saying virtual, artificial or extended reality technologies will play a role in their brand interactions over the next year and 67% of marketers expecting to spend at least a quarter of their budget on these tactics. Connecting outside the conference room.

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10 Most Effective Ways to Negotiate with Influencers

Social Media Strategies Summit

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Percentage increase in time spent on social media platforms, Source: Influencer Marketing Hub. 1 Determine your marketing goals.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. – User-generated videos from your last event/conference. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston.

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