article thumbnail

15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

YouTube 130
article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Even YouTube, which still has a standard aspect ratio of 16:9 (i.e., Games: Image source Then, you can link to the actual video on YouTube or a dedicated landing page. What’s not to like?

Video 229
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Why Should You Follow Them?

Marketing 240
article thumbnail

How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

Buffer Social

Understanding the LinkedIn Algorithm Unlike YouTube and Instagram , LinkedIn feeds you content primarily from one place – your Feed. If you always engage with marketing-related content, you’ll see more of that on your Feed.

article thumbnail

How to use ephemeral content in your marketing strategy

Sprout Social

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. You can save your stories into Story Highlights and keep it visible even after it disappears from you stories feed. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day.

Strategy 116
article thumbnail

What’s the best way for brands to use Instagram video?

Sprout Social

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The platform’s in-feed video (up to 60 seconds in length) works for everything from commercials to bite-sized product tutorials. Instagram’s video formats are fair game for any brand.

Instagram 143
article thumbnail

Our Predictions for the Future of Live Streaming

Likeable

According to a survey conducted by GlobalWebIndex in Q3 2020, 32 percent of YouTube users worldwide had watched a live streamed video on the platform within the past month. This positions the platform well for its users to discover new live streamers within their feeds. . Facebook & Instagram.

Reddit 100