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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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Are Startups The Future Of Media?

Twist Image

This past week, iMedia posted a blog item titled, 9 startups that marketers will love. Sure, some of these startups were interesting. Sure, some of these startups will succeed. Sure, some of these startups will fail (in fact, if we look at the statistics, the majority of them will fail). and dominates. doesn't it?

Startup 104
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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads. Bing and Google.

Facebook 167
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Delivering Happiness – Video Book Review

Justin Levy

When I heard that Tony Hsieh was writing a book about the meteoric rise of Zappos from a startup that almost collapsed to a $2 billion a year powerhouse, I was really excited to get my hands on a copy. All of this built up anticipation to read the behind-the-scenes story on Zappos and this book doesn’t disappoint.

Review 157
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Bain Capital Ventures Launches an Innovation Center | Justin Levy

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. As they describe on the website: The Bain Capital Ventures Innovation Center is about you and your startup. A Startup Toolkit that has a variety of how-to guides, resources, data sheets and other useful resources for entrepreneurs.

Startup 187
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5 Strategies for Success with Real Time Marketing

Oktopost

Wendy’s created the RTM event but it quickly ballooned beyond the confines of Wendy’s news feed and their followers. Conferences are real-time events which you can build a real-time marketing campaign around. Take for example Namogoo, a small but growing B2B startup.

Strategy 125
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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer Social

“By that point, I will hopefully have shown up on the feeds of lots of other CPG founders and people from the States, so they'll be somewhat familiar with the brand.” But many entrepreneurs share that LinkedIn has been especially valuable in this respect.