Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Gizmodo, for example, responded with Email is Dead? and went on to cite statistics that show both e-mail and social networking use on the increase.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Twitter is the new sports ticker.

Sports 133

Sports Social Media comScore Tweetdeck 133

Convince & Convert

SEPTEMBER 29, 2015

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. Ad spending on social media has shot up from Rs.94

comScore 199

comScore Smart Phone SMS Advertising 199

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts.

Conversation 40

Conversation Social Media Tips comScore 40

Laurel Papworth

JANUARY 17, 2010

Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. Related posts.

Social Media 78

Social Media comScore API Technorati 78

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Adam Sherk

JULY 9, 2013

So drilling down on barbecue sauces, for example, would lead to clusters like “barbecue sauce recipes”, “how to make barbecue sauce”, “homemade barbecue sauce”, etc. Category and competitive data from Hitwise and comScore. Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix.

Research 183

Research Content Hitwise Adwords 183

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Let’s use Spotify as an example. They are the sixth largest airline for social media presence in the world.

Airlines 210

Airlines Marketing Statistics comScore 210

Waxing UnLyrical

MAY 17, 2011

For example, “about 15% of Americans not online, so online surveys cannot include them.&#. On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!).

Klout 195

Klout comScore Nielsen Sample 195

Convince & Convert

JULY 7, 2011

I’m glad that more and more companies are putting significant effort into their social media programs. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. Really, I am. It was on June 30. Send carnations next year).

Press Release 150

Press Release comScore Cost ROI 150

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Build Your Brand through Social Media Consistency.

Brands 118

Brands comScore Blogger SEO 118

Bill Hartzer

SEPTEMBER 29, 2009

They’re looking for Search Engine Optimization Horror Stories, extreme examples of cases where Search Engine Optimization efforts have failed. And if you have experienced such an extreme example of SEO gone bad, go on over to the contest website: SEO Horror Story.com. NASDAQ: SCOR) has released their monthly comScore.

Engineering 102

Engineering comScore Domain Name SEO 102

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

MARCH 17, 2016

When it comes to social media, user-generated videos offer tremendous potential for shareability. Social media also provides the perfect platform for creating fun competitions and contests. Take, for example, Unbox Therapy. Based on the video, I chose that phone case over the other one (It’s great, by the way).

Video 60

Video UGC Content comScore 60

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. There are some good resources out there with a number of great examples for businesses.

Apparel 167

Apparel comScore Delicious Posterous 167

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. Define Your Social Presence. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. Today, social media is a powerful marketing tool and customer service channel.

SEO 40

SEO Strategy comScore URL 40

Convince & Convert

JULY 3, 2011

I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media. Google Knol, for example.

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media. Google Knol, for example.

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media. Google Knol, for example.

Google 147

Google Picasa Engineering Adwords 147

Hootsuite

SEPTEMBER 10, 2019

Great social media research skills can help boost your reputation as an expert in your field. In this guide, you’ll learn seven effective ways to conduct social media research for professional, accurate content. For example, try searching “online research strategies”. Online research tools.

Research 111

Research Social Media HootSuite Tips 111

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Diva Marketing Blog

JUNE 17, 2009

girlfriend you might be thinking not another social media thing to add to my running list. Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. The focus this week was on the "hidden demographics" of social media like bebe boomers, women etc. TweetChats.

comScore 40

comScore Social Networking Social Media Flickr 40

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The Science of Social Timing [infographic].

Feed 234

Feed Feedly News comScore 234

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Lee: Yeah, that’s from Comscore. And of course, anytime there’s content, there’s an opportunity for, you know, search and social media optimization. Doing great.

Social Media 134

Social Media SEO Retail Conference 134

ProBlogger

MARCH 15, 2016

This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. Get Appy .

Social Media 34

Social Media comScore Small Business Mobile 34

Techipedia: Tamar Weinberg

JULY 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Industry News > Analysis of Five Top Blogs and What You Can Learn from Them Analysis of Five Top Blogs and What You Can Learn from Them by Tamar Weinberg on July 1, 2010 Share Inspired by my recent post on How Young is Too Young? ,

Analysis 226

Analysis Domain Name Blogger Adsense 226

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Consider the below mentioned social network growth statistics: YouTube hosts nearly 14 billion videos.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Proactive Report

MARCH 18, 2016

comScore). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

comScore). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Coupled with this, hundreds of such videos are shared on social media sites. Global media analytics and measurement company, ComScore , states that 45.4% Want an example? Don’t you think you are missing one crucial channel?

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Coupled with this, hundreds of such videos are shared on social media sites. Global media analytics and measurement company, ComScore , states that 45.4% Want an example? Don’t you think you are missing one crucial channel?

Video 60

Video Tips Marketing Film 60

Sprout Social

NOVEMBER 14, 2016

A Shopify report discovered Instagram had the second-highest average order value compared to other social media platforms. Instagram makes it easier for brands to showcase their product, which means you have to be socially active and engage your audience on all accounts. Provide Unique Content to Each Account. TargetStyle.

Instagram 40

Instagram Brands How To Fashion 40

Audiense

MARCH 13, 2017

Her team attempted to persuade voters to be more active through a branding campaign about Clinton which ran in every kind of media. Her team organised its strategy around an algorithm that showed, for example, when to show the celebrities and public figures that endorsed her message or her campaign messages. 2) FOX News viewers.

Groups 125

Groups Groups Data Analysis 125