What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela

Bill Hartzer

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. This just goes to show that if you do not have a Twitter social media account for you or your business, then you need to set one up right away.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Top 10 social media trends to know for 2018. billion social media users.

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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. How Social Media Has Changed My Job (33).

How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract.

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

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Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Download the full comScore report here. Social Media Statistics Comscore EU5 Europe social networking statistics

Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! Rather than visiting the website, we go to the Facebook page, as we may already be online on the social platform.

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Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans.

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This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. The 10 Traits of Successful Social Marketers. Image is from the ComScore report post by Josh Constine.

This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives?

How to Improve Your News Feed Ranking on Facebook

Mindjumpers

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Tweet.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase.

Global Social Media Usage Patterns

Net-Savvy Executive

So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Vincenzo Cosenza's world map of social networks (shown above) gives a different kind of high-level summary. Global Social Media Usage and the Language Factor , Lionbridge (2010).

Social Media Stategy Daily News

Proactive Report

Read more >> Selling and social media: While marketing and customer service have jumped on the social CRM bandwagon, the sales profession has mostly been watching from the sidelines, wondering what to do and how to do it.

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Women + Social Media = ?

Diva Marketing Blog

Social Media. Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Women don't think of social media as an 'obligation' . women are on social networks an average of 5.5

How Social Media is Affecting the News

Proactive Report

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born.

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What’s New in Social Media for Associations

SocialFish

While it’s gotten a tiny bit less intimidating, for the most part I still dread it, but I continue to do it, both out of desire to overcome my fear and, more importantly, because I do like to help others and share the knowledge I gain being immersed in social media on a daily basis. At any rate, last week I presented at an Association Foundation Group lunch about association social media. Social Media for Associations.

Social Media Strategy Daily News

Proactive Report

Interview with Brian Solis: How Businesses Adapt to Social Media. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. Read the Interview >> Tips for Getting the Most From Social Media Interns. Here are some expert tips for getting the most out of social media interns. Read the article >> Social Media Strategy Daily News news.

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All You Need To Know About Your Facebook Reach [Study]

Mindjumpers

Engagement is one of the key words when it comes to social media. Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Three out of four US Internet users visit Facebook daily according to comScore. Facebook Research/Study brand pages comment comScore Edgerank Checker Engagement on Facebook likes Shares Study on Facebook activityTweet.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Customer Experience eCommerce Mobile.

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7 Tips to Optimize Your Social Media Conversions

Sprout Social

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Split Test Social Media Posts.

Social Media Invading Search Territory

Proactive Report

Social content has been creeping into search for a while. “Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 Consumers exposed to a brand’s social media are 1.7

Social Media Strategy Daily News

Proactive Report

A Dramatically Different Approach to Social Media Metrics in 2011. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Enterprises need an overall governance strategy for all applications and information, and this strategy should include content created on social media. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity.

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Social Media Revenue: Huffington Post TechCrunch Valuations

Laurel Papworth

Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? And “TechCrunch had about a million global page views in September, compared with 13 million for CNET News, according to comScore Networks Inc.&#.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising?

Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online.

Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99

Optimize and the Confluence of Search and Social Media

Convince & Convert

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. And, of course, now you do a lot of social and the. confluence of social and search , which is what the book is about. be good at social?

Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online.

How Social Media Can Affect Your Search Engine Rankings

ProBlogger

This is a guest contribution from digital media project manager Sandeep Sharma. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. Source: comScore. Consumers who use social media (vs.

Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. appeared first on Ignite Social Media - The original social media agency.

You can't fight the power of video. It's bigger than all of us.

Firebelly

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video.

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LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8