article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100
article thumbnail

New York Times Plans to Implement Permanent Redirects on IHT.com urls

Adam Sherk

But there is usually more to the story, and for a number of reasons companies aren’t always at liberty to share all the information. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. This situation also illustrates a key component of managing enterprise SEO initiatives.

URL 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. Set up UTMs and referral links A “UTM link” is simply a URL with tracking parameters in it, exactly like the above example from our Ow.ly You can also customize Ow.ly

HootSuite 120
article thumbnail

10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. It’s fair to say things have changed somewhat since then.

Examples 177
article thumbnail

How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic.

LinkedIn 129
article thumbnail

10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Monitor for comments including your brand name and a question mark (but remember to exclude your web address, as URLs sometimes include question marks when shared on social media). You’d like to think people would ask you questions directly , but that’s not always true. Can your response times be improved?

Strategy 130
article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Join Niche Groups.

B2B 217