How to Survey Your Audience

Convince & Convert

One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. You’re going to need several surveys out there for all your different projects.

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VIRTUAL EVENTS SURVEY – last chance to participate!


Here’s the info from Tagoras: If events of any type are part of your organization’s strategy – whether or not you actually offer a virtual event – please point the right person in your organization to this link: VIRTUAL EVENTS SURVEY.

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Social Media and Leadership Survey Results


We will be sharing the results of our Social Media and Leadership Survey TODAY, Tuesday October 16 at a workshop in Washington, DC. If you can’t make the event, please contact jamienotter[at] if you’d like to receive the survey results report in due course.

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Blending Social and Survey Data to Identify Vital Human Insights


This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences.

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)


The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. 80% of survey respondents state they monitor for brand mentions in real-time, near-time or a few times a week.

Survey 238

The State of Social Media Marketing– Annual Survey Report


I have been going through the report and something that caught my attention was, that companies have now realized that inorder to derive value through their social media efforts they need to allocate resources who understand and can work with social media.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Myrland Marketing

I like and respect this survey and always reference it when asked to present on these topics. This survey goes the extra mile by matching strategy to the numbers. I have attempted to summarize what Greentarget discovered in this year’s survey. Who Answered This Survey?

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Among the surveyed sites the highest Twitter percentage was 2.9% Among the sites surveyed the figures ranged from 30-60%.

Survey 210

Evaluating and Improving Your Company’s Reputation


A company’s ultimate success does not rest only on the value of its products and services; image and customer satisfaction play a large part in growing and maintaining profits. Ignoring your company’s reputation and the customer’s needs and desires is one way to ensure failure.

Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. This is the third survey released by this partnership.

Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. .

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A

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Companies Are Data-Rich and Insight-Poor [Report]


The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

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How Companies Are Dedicating Their Budgets to Social Media [Infographic]


While planning a budget for 2011, most of the companies dedicated a big share of the pie to social media. Survey by ECG group. Take a look at the infographic and if you are not there yet, now is the time : Similar Posts: Companies’ Use of Content Marketing Is On the Rise [infographic].

Facebook Generates Business for Companies That Use It! [Infographic]


Here is a really good infographic put together by Webs , a website designing firm who compiled the findings of a survey done by their group Pagemodo in an interesting infographic. I found it really interesting that a lot of companies designed their Facebook page, before their website.

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey.

Internet Paid Surveys

Social Media Network Marketing

Some internet survey companies are specialists in certain product and industry segments. So that means that unless you are an expert or at least know something about the products, taking internet paid surveys from this companies can require quite a bit of time and effort out of you. Do not waste time when you realize that and move on to another survey that you are more familiar with. Also, go with those market research companies that offer general paid surveys.

Top five: holiday retail trends to the fore

Sherrilynne Starkie

This means new companies can start communicating with potential customers even before they open for business. Snap, the company behind Snapchat, is bringing a new camera to the desktop.

Retail 195

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

According to the survey results, most inbound marketers not only create content, but they do so every week. Both this survey and our survey results reveal content creation to be the greatest challenge inbound marketers face. We’d love to hear your thoughts on this survey.

More Than 1 in 4 Americans Have Deleted Facebook, Survey Reveals

Forbes Social Media

Following the Cambridge Analytica data-sharing scandal, Americans - especially young adults between 18 and 29 - have significantly cut back the time they spent on Facebook which could greatly benefit Snapchat, the company's main competitor. NASDAQ:FB NYSE:SNAP

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results.

Are Financial Service Companies Finally Embracing Social Media (If So, How?)


Yet, some companies, particularly in the finance industry, have been lagging behind, mostly due to regulatory concerns. In fact, only 42% of surveyed CFO’s said their finance team is knowledgeable about social media […]. With over 2.77 billion social network users around the globe, you’d think that every B2B marketer has adopted social media by now. Social Media Marketing CMO Thought Leadership

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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

Technology (such as beacons and the IoT) is enabling companies to gain greater access to accurate location, proximity, and contextual information about their consumers that helps drive truly personalized experiences across devices. Image via Unsplash.

What The Fastest Growing Companies Have In Common [Infographic]

Social Selling Masters

What defines a fast growing company? It all depends on the type of company you have. Right now, the companies that grow the fastest and quicker than their peers use a winning combination of technological investment and talent.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in.

Survey Shows Marketing Budgets to Increase Spend in Social Media, Search Engine Marketing in 2011

Bill Hartzer

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011.

Survey 120

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. The CMO Survey ). The CMO Survey ).

Survey 203

New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!


Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. 1 This comparison indicates that many companies think they are achieving goals, often without having defined goals or determining how they will be achieved.

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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks.

Study: The Global Social Media Check-Up 2012


Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders.

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Why Your CEO Should Be Active On Social Media [Study]


Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Tweet.

Tech Workers Are Still Willing To Work For Scandal-Ridden Companies

Forbes Social Media

A new survey asked tech workers how scandals such as data breaches, sexual harassment, and deceitful privacy practices influenced their decisions about the field and their employers, and the results were surprising. For example, 34% said scandals actually make them more interested in the field

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. The CMO Survey ). The CMO Survey ). The CMO Survey ).

The Impact of Social Media


The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them.

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Middle managers spend more than a quarter of their time searching for information necessary to their jobs, and when they do find it, it is often wrong, according to results of an Accenture (NYSE: ACN) survey released today.

Survey 147

2012 Social Media Marketing Industry Report


This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Similar Posts: The State of Social Media Marketing– Annual Survey Report.

Report 259

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

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How to Meet Your Consumers’ Social Media Expectations


Despite this demand for direct interaction and customer care on the social networks, the Zendesk survey participants also drew a pattern of fans being very easily satisfied in terms of brand effort. Already on Facebook, Twitter and Pinterest?

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Have you ever wondered what people are REALLY saying about your brand ?