Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Check their credentials and the company’s search engine standing for keywords.

Questions 313

Questions Company Social Media Real Estate 313

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

JANUARY 11, 2024

It all depends on your company’s priorities and the scope of the service you offer. The thing is, customer service software is a must-have for modern companies. This includes sentiment analysis, unsatisfactory responses and your top reps. The platform also offers sentiment analysis, ticket tagging and automated prioritization.

Software 85

Software Tools Knowledge Base Hubspot 85

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. This is what happened at Hudl.

Social Media 78

Social Media Sentiment Metrics Data 78

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Make it a central part of your company’s narrative. Share exciting findings in company-wide emails, and presentations.

Data 142

Data Repository Team Process 142

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Oktopost

OCTOBER 5, 2022

How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Resources mentioned: In any B2B sales cycle, knowledge equals power. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Sentiment Analysis. Social listening, however, is what puts that data into perspective.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. You could even reply to individual posts and let them know about the new resource.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. A brand that received emphatic praise was Chewy, the beloved pet food and products company.

Report 66

Report Atlassian Brands Sentiment 66

BeingOptimist

MAY 17, 2023

Improved Efficiency and Productivity AI-powered auto-dialers streamline the calling process, enabling sales teams to optimize their time and resources. By incorporating AI into automatic phone dialing campaigns, businesses can simplify the calling process and maximize the utilization of their time and resources.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” Offer support: Provide your team with the resources and support they need to succeed in their new roles and embrace the changes.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” Offer support: Provide your team with the resources and support they need to succeed in their new roles and embrace the changes.

Team 147

Team Marketing ROI Training 147

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Carve out time for audience research and build the resources and the right infrastructure into your budget. Another 56% expect all offers to be personalized.

Social Media 124

Social Media Sentiment Data Team 124

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Company goals are the anchoring points of your marketing budget. Take into consideration the cost of tools, resources, employees and contractors.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

JANUARY 23, 2024

In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. Yet, despite inevitable customer service inquiries, the brand maintained a healthy 83% positive sentiment. This post inspired similar posts, and a Topicals spin on the In and Out post trend.

Report 110

Report Brands Library Sentiment 110

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

MAY 5, 2021

Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. These pieces of content not only fill out your social media calendar but also give sales reps helpful resources to hand over to leads. Understanding customer sentiment.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Social Media Strategies Summit

FEBRUARY 13, 2020

1 Hubspot is a Resource for Marketing Decision Makers. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. TAKEAWAY: Be a resource. Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

JUNE 4, 2020

Use of company social accounts. In addition, with more and more mobile-addicted millennials joining the workforce, companies need to be prepared for their extensive social media use. This also includes definitions and directions like: That the official company accounts are. This can include: Defamatory posts about the company.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Consultants provide strategic advice to sales and human resources too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Think about it: Every team in your company is full of experts. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Common objections or concerns customers have.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. Along with shoring up weaknesses, you also need to expand on your existing advantages so that other companies don’t catch up to what you’re doing. ? Identify your competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 93

Buy Curation Statistics Survey 93

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme.

Analytics 350

Analytics Social Media Trendrr Digg 350

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Gathering information this way is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Prioritize social media KPIs (key performance indicators) based on their impact and your available resources. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52