Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions.

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Measuring Twitter Sentiment – UpprDwnr


Measuring Twitter Sentiment – UpprDwnr 7 Over the past few months, the outcry for ways to measure public sentiment online has grown exponentially. I am co-creator of upprdwnr , a tool that measures public sentiment on twitter.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If it's automated, is it the vendor's own system or another company's? At what level is sentiment scored and reported?

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Is your brand a worldwide company and does it speak to an international audience?

Four Metrics for Measuring Social ROI


But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Marketers can monitor the performance (reach, engagement rates, sentiment etc.) Social media is all about interactions.

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The Importance of Off Channel Social Listening

Ignite Social Media

People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them. It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels.

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. I have great hopes for our profession and for my company.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

Why Tech Companies Must Be Careful About Change

Convince & Convert

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. It has been a big week for the company formerly known as RelayRides.

Content Tagging For Better Social Media Analytics

Talkwalker SM

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ?

Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Talkwalker SM

How Dove received 90% positive sentiment for their #SpeakBeautiful campaign. Marketers are always looking for fresh ways to make their content more appealing and impactful.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Such data can help companies find high potential locations to open up new stores. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Sentiment towards Michael Kors across different parts of the United States.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

Tone or Sentiment — The New PR Standards

Proactive Report

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item.

How Our Big Data Platform and Social Analytics API Work

Simply Measured

We’re baking in complicated metrics like sentiment change by observing patterns. Company News Education & Analysis Social MediaWhen you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media.

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The sea change in Twitter sentiment

Direct Marketing Observations

All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media.

Promotional Items that Enhance Your Company’s Brand


By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company. This is key in making your company stand out among the millions of other companies on the web. Think of the Coca-Cola company.

Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake


If done right, social media can be an incredibly viral way of spreading the word about your company , brand, or product. However, because of its “viral&# nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or products.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. SENTIMENT BASED ANALYTICS. They have “automated sentiment” based on relevancy.

Social Media Success is About The Customers, Stupid

Adam Cohen

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. …having more positive than negative sentiment from a social media monitoring tool.

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. For any local or small business, human processing of sentiment might be reasonable.


50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


To succeed in today’s connected world, you need to build a community around your company, brand, and products. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time. I use HootSuite to manage my company’s Twitter account.

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)


By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. There are, however, companies that make mega mistakes for millions to see.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms. Companies Social media analysis

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Attensity is a social analytics and engagement platform specifically designed for very large companies.

The Social Media Lifecycle [Infographic]


When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. There are many online tools for monitoring when people mention your company. Today’s post comes from Laura Clarke,a blogger and lover of all things social media.

Leverage the Difference Between Online Influence and Popularity to Your Advantage


Stay Top-of-Mind: when influencers talk about your company, product or service on a regular basis, it keeps you ahead of your competitors. Shift Sentiment: ome software tools can help identify negative trends about your product or service. A restaurant or airline that is watching sentiment trends can identify when a negative item is working its way through the social atmosphere and use its influencers to turn that sentiment around.

Why Investors Need to Use Social Media

Convince & Convert

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

Facebook’s Grand Experiment #Fail or….?

Janet Fouts

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. First a little backstory on this in case you’ve had your head in the sand for a week or so.

The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

The first and least powerful user impression, all things being equal, is company paid advertising because it fall shorts in credibility (i.e. After Congressman Ryan fumbled a question of the Republican party’s position on abortion, his social media sentiment score dove from a positive +2.6

20 Social Media Blogs You Should Read in 2012


Convince and Convert (Jay Baer): Jay writes about social media strategy and works with companies to build integrated, measurable social and content programs. The Social Media Marketing Blog (Scott Monty): Scott is the head of social media for Ford Motor Company.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Posted in Hashtags Twitter. Hashtags have been around for a while.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

We discussed nine ways companies have found to connect social media to revenue and ROI. Plot your social media sentiment against your NPS scores.

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How Did Amazon’s Second Annual Prime Day Go?

Simply Measured

While the event broke global sales record s for the company, it failed to impress customers on social, with sentiments for the day skewing more negative than positive. Peak hour sentiment last year were 52% negative. Volumes by Hour and Sentiment Breakdown for Prime day.

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