SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 130

Sentiment Banking Patterns Hotels 130

Waxing UnLyrical

FEBRUARY 18, 2020

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Customer sentiment. The company recently launched Notified , the first end-to-end workflow automation platform for PR and marketing professionals.

Data 256

Data Metrics Press Release ROI 256

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 192

Social Media Analysis Sentiment Comparison 192

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. This is especially important when your company makes big moves. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. And this trend is likely to continue. Then, dig in further.

Examples 138

Examples Social Media Sentiment Influencer 138

Sprout Social

DECEMBER 19, 2024

Several years ago, companies taking a stand on socially and politically charged issues was par for the course. Companies rolled out corporate social responsibility initiatives and lengthy statements. Do consumers want companies to take a stand on social issues? The rest of the time, they should focus on what they can control.

Issues 74

Issues Company Project Influencer 74

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Sentiment Analysis. Social listening, however, is what puts that data into perspective.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

OCTOBER 28, 2024

For instance, if someone says how much they love the latest Star Wars movie, it would be an indirect brand mention for the Walt Disney Company. For example, if someone posts about how much they love your new product and tags your company with a branded hashtag or @-mention, that’s a social media mention.

Brands 113

Brands Sentiment Forums Brand Monitoring 113

Social Media Strategies Summit

NOVEMBER 4, 2024

Nostalgia marketing is about encouraging audiences to form an emotional connection with your product, service, or brand by relating them to positive sentiments from their past. Let’s get into it… What Is Nostalgia Marketing? The types of things that make them feel warm, fuzzy, and safe. Think again.

Social Media 211

Social Media Marketing Fashion Campaign 211

Sherrilynne Starkie

JULY 3, 2018

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. On the behaviour side I’m working with a technology company that is all about changing behaviours. Sentiment analysis is another. Which are the ones that matter?

Policies 231

Policies Project Metrics Sentiment 231

Social Media Strategies Summit

NOVEMBER 26, 2024

Given that Whitney works at pet products company Encompass, supplements are often a cause of panicked communications from pet parents. Although Nationwide is a highly regulated company with some limitations around how they speak to customers, they still try to make their responses as authentic and human-sounding as possible.

Platform 196

Platform Strategy Team Issues 196

The Realtime Report

SEPTEMBER 23, 2024

Transcending AI Apathy: Why All Companies Should be Gaining Ground with Artificial Intelligence By Angel Vossough While Artificial Intelligence (AI) is transforming industries across the globe, many businesses both large and small don’t fully comprehend how this next-gen technology can benefit their own operation.

Company 91

Company System Applications Analysis 91

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? We also know that having a positive brand affinity with people of all job titles in our industry will improve the overall sentiment and health of our brand. Want to learn more?

Communities 105

Communities Products Company Strategy 105

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 126

Strategy Sentiment Marketing Patterns 126

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 132

Analytics Sentiment Analysis How To 132

Oktopost

OCTOBER 7, 2024

Professional accountability LinkedIn’s users engage under their real names, with profiles that display job titles, companies, and professional networks. Whether it’s a senior executive or a brand page, LinkedIn content is often crafted with a strategic perspective, ensuring that every post aligns with company goals and values.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 137

Patterns Sentiment Analysis Proposal 137

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 141

Sentiment Marketing Analysis Loyalty 141

Sprout Social

FEBRUARY 18, 2021

The most successful companies also embrace technology like automated chatbots. Improve customer satisfaction and sentiment. Key metrics: Positive and negative sentiment. When using listening for customer support, your primary focus should be on sentiment. Most used quick replies. Voice of the Customer data.

Metrics 145

Metrics Sentiment Analysis Issues 145

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

Sentiment 123

Sentiment Analysis Patterns Price 123

Oktopost

MARCH 10, 2022

Brand awareness/brand sentiment. Social listening to measure brand sentiment and share of voice: A great social listening tool can help you measure share of voice. With some, you can even perform a sentiment analysis. Or are you more focused on using social media for brand awareness? Customer or employee retention.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

FEBRUARY 23, 2023

Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Review dynamic word clouds, related keywords and hashtags, sentiment data and more for information that can guide your draft. Has sentiment been trending up or down in recent months?

Social Media 131

Social Media Brands Press Release Sentiment 131

Ignite Social Media

FEBRUARY 25, 2021

When core values become core, however, is when the company repeatedly takes actions based on them. While that’s a nice sentiment, it also means that we’ve had to fire more than one client for whom we didn’t believe success was achievable. Choose only those you are willing to go to bat for, repeatedly, as a company.

Committee 158

Committee Exercises Team Sentiment 158

Sprout Social

JULY 23, 2024

I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. For example, when a CEO of a large publicly-traded company recently made a comment about “efficiency” in an earnings call, some employees misconstrued that to mean imminent layoffs.

Social Media Management 108

Social Media Management Sentiment Transportation Embedding 108

Sprout Social

MARCH 16, 2023

On the other hand, you might still be furious at the furniture company that delivered the wrong items to your home and refused to refund you. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. And they’re not alone.

Metrics 122

Metrics Social Media Sentiment Airlines 122

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. ” In fact, fifty-nine percent of consumers will stop buying from a company if they don’t trust the brand. Brand sentiment.

HootSuite 98

HootSuite Guidelines How To Sentiment 98

Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. For example, tech companies like Slack involve customers in their product development process. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Top themes.

Examples 89

Examples HootSuite Sentiment UGC 89

Social Media Strategies Summit

FEBRUARY 24, 2021

The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. The result?

Social Media 150

Social Media Strategy Marketing Sentiment 150

Sprout Social

APRIL 23, 2024

This means understanding what industry you operate in, and which other companies are specifically working in your area locally, nationally and/or globally. You can then evaluate the performance of all of your key competitors against both your company and each other. Sentiment: How positive or negative these engagements are.

Analysis 113

Analysis Sentiment Marketing Reputation 113

Convince & Convert

SEPTEMBER 14, 2024

Incorporate Natural Language Processing for Customer Sentiment Use Natural Language Processing to analyze customer feedback, reviews, or social media comments. AI can identify customer sentiment and critical topics, enabling you to craft marketing messages that resonate emotionally with your audience.

Trends 139

Trends Data Tips Marketing 139

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 138

Skills Sentiment Team Press Release 138

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 130

Social Media Sentiment Loyalty Microsoft 130

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

JANUARY 31, 2025

Chipotle leaned on sentiment analysis to craft timely strategies During the COVID-19 pandemic, Chipotle used AI to track shifts in customer sentiment and behavior on social media. Summarize by AI Assist scans our weekly and monthly social media reports and finds data trends in sentiment, volume and engagement.

Examples 95

Examples Social Media Strategy Sentiment 95

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 139

Sentiment Press Release Analysis Team 139

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. That’s not a controversial statement. This information isn’t only useful for customer satisfaction.

Social Media 134

Social Media Sentiment Survey Marketing 134

Sprout Social

SEPTEMBER 10, 2024

To make the most of the world’s largest professional network, we’ll be rolling out two LinkedIn releases in the coming months: Company DMs —one of our community’s most requested features—are coming to the Smart Inbox and cases. Which is why teams need tools that surface the right data in a fast, accessible way.

Widget 104

Widget Sentiment API Team 104