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Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. Here is a good example. Unfortunately, that’s how it can be interpreted.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. These tools can help you find out.

Tools 81

Measuring Twitter Sentiment – UpprDwnr

TwiTip

Measuring Twitter Sentiment – UpprDwnr 7 Over the past few months, the outcry for ways to measure public sentiment online has grown exponentially. As more and more companies scramble to take the reins, we realize that these products are not only incredibly expensive, but they are also very inaccurate. Louis. I even sent a short message to my twitter followers about it.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text. At what level is sentiment scored and reported?

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Results can vary wildly based on company and intensity of feeling. Sentiment scoring remains an inexact science. I don’t. Hell, 12.7%

The Importance of Off Channel Social Listening

Ignite Social Media

People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them. It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. Say you get a product in the mail, perhaps a pair of new headphones that you’ve been patiently (or not) awaiting. What do you do?

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. We are an engine!

Listen to the Voice of the Customer or Stop Doing Business

Conversionation

In a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerThat’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.].

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t? … ? ????? ?????…

Content Tagging For Better Social Media Analytics

Talkwalker SM

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Online Communities Politics social media Social Media Australia social networks Advertising analysis big data Facebook sentiment

Why Tech Companies Must Be Careful About Change

Convince & Convert

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. It has been a big week for the company formerly known as RelayRides. Technology: Twitter’s Lucky Charms. Business: RelayRides Steers in a New Direction.

Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Talkwalker SM

How Dove received 90% positive sentiment for their #SpeakBeautiful campaign. Marketers are always looking for fresh ways to make their content more appealing and impactful. In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Such data can help companies find high potential locations to open up new stores. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Online reputation management is a must for brands and businesses and doing a sentiment analysis is a good first step. Sentiment towards Michael Kors across different parts of the United States.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. If all of those things are true and your company is social media savvy, there’s a good chance you’re already using it. No more. Alterian SM2 Freemium.

The Chick-fil-A PR Crisis

Spin Sucks

On July 18, Chick-fil-A president and COO, Dan Cathy told the Baptist Press the company opposes same-sex marriage. And our own Chicago’s Mayor echoed his sentiments. Jim Henson’s company decided to sever its business relationship with the fast food company. The company released a statement saying it supports diversity and inclusiveness. And Then.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Results can vary wildly based on company and intensity of feeling. Sentiment scoring remains an inexact science. I don’t. Hell, 12.7%

How Our Big Data Platform and Social Analytics API Work

Simply Measured

We’re baking in complicated metrics like sentiment change by observing patterns. Company News Education & Analysis Social MediaWhen you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. The big data platform behind the scenes is what makes this all possible. Here’s how it works.

API 23

Tone or Sentiment — The New PR Standards

Proactive Report

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard. And it is not AVEs!

The sea change in Twitter sentiment

Direct Marketing Observations

All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism. The interuptive interaction?

Promotional Items that Enhance Your Company’s Brand

Idaconcpts

By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company. This is key in making your company stand out among the millions of other companies on the web. Think of the Coca-Cola company. Bags printed with your company’s logo make excellent convention and trade show giveaways. Online Branding.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. SENTIMENT BASED ANALYTICS. Which sounded like Social CRM meets Systems Integration company to me. They have “automated sentiment” based on relevancy. So lets dig in!

Six Simple Public Relations Efforts that Take Less than 10 Minutes

Spin Sucks

It’s a kind gesture and a great way to get people to do the same for you and your company. The minute it takes to send the tweet could get the person to retweet the sentiment to onlooking friends who will also be impressed by your brand’s gesture. So, in the age of digital media and interaction, those who send handwritten sentiments via snail mail are unique and different.

Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

windmillnetworking.com

If done right, social media can be an incredibly viral way of spreading the word about your company , brand, or product. However, because of its “viral&# nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or products. Have you noticed any company’s making major social media mistakes recently?

Social Media Success is About The Customers, Stupid

Adam Cohen

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. Despite the maturity of social media practices, I still see lots of companies (some of them clients) still either waiting to get in the game or are in it with a heavy dose of skepticism.

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. Q1: How do you define positive sentiment? Just ask the experts!

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time. I use HootSuite to manage my company’s Twitter account. Spots trends in media coverage, including sentiment, share of voice, and top regions.

The Employee Advantage in Social Media

Spin Sucks

These updates are sent with the right intentions—to raise awareness of company happenings while displaying a high level of employee support—but the execution is completely wrong. . This explains why companies that emphasize individuality on social media see a 47.2 These folks would love an opportunity to begin building their portfolios by having a byline or two on your company’s blog.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. There are, however, companies that make mega mistakes for millions to see. 2012 was an exciting year in the social media space. 8 Big Social Media Disasters of 2012.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). SMA is a feature set that can work into multiple categories; look for SMA companies to focus their feature sets on specific use cases, and expect acquisitions that work into acquirer's existing businesses. Companies Social media analysis

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. Areas In Which Social Analytics Products Need Improvement: Sentiment Analysis – Users feel that many social analytics products have outdated technology when it comes to sentiment analysis features. By Levi Olmstead.

How Did Amazon’s Second Annual Prime Day Go?

Simply Measured

While the event broke global sales record s for the company, it failed to impress customers on social, with sentiments for the day skewing more negative than positive. Amazon is an incredibly data-driven company, so they knew better than to repeat whatever went wrong last year – especially issues like items going out of stock, and not enough selection. PrimeDay #PrimeDayFail.

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. The candidate’s personal/company social graph is perhaps the best barometer for gauging success and skills. Check their credentials and the company’s search engine standing for keywords.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd. Image via BigStockPhoto.com.

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. No…I haven’t gone off the radar. Feel free to leave your thoughts in a comment. Cheers!

Why Investors Need to Use Social Media

Convince & Convert

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices. Using Facebook to Gauge Public Sentiment.

The Social Media Lifecycle [Infographic]

Pamorama

When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Stay Top-of-Mind: when influencers talk about your company, product or service on a regular basis, it keeps you ahead of your competitors. Shift Sentiment: ome software tools can help identify negative trends about your product or service. A restaurant or airline that is watching sentiment trends can identify when a negative item is working its way through the social atmosphere and use its influencers to turn that sentiment around. As my blog readers know, I always argue that popularity is not influence and vice versa. Turn That Influence Into Action. to 1:00 p.m.