Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If it's automated, is it the vendor's own system or another company's? At what level is sentiment scored and reported?

The sea change in Twitter sentiment

Direct Marketing Observations

All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Is your company embracing video and live streaming ?

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. For any local or small business, human processing of sentiment might be reasonable.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Is your brand a worldwide company and does it speak to an international audience?

Trends 123

Tone or Sentiment — The New PR Standards

Proactive Report

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

Tools 271

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Check their credentials and the company’s search engine standing for keywords.

Why Tech Companies Must Be Careful About Change

Convince & Convert

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. It has been a big week for the company formerly known as RelayRides.

Content Tagging For Better Social Media Analytics

Talkwalker SM

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ?

Promotional Items that Enhance Your Company’s Brand

Idaconcpts

By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company. This is key in making your company stand out among the millions of other companies on the web. Think of the Coca-Cola company.

Social Media Lessons from America’s Biggest Company

Convince & Convert

Such a large company presents many opportunities for engagement – at the global, national, regional, and local levels – but those layers come along with many complications. Tweetable Moments No one will give a standing ovation for all the things that you do right.

The Importance of Off Channel Social Listening

Ignite Social Media

People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them. It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Marketers can monitor the performance (reach, engagement rates, sentiment etc.) Social media is all about interactions.

ROI 255

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. I have great hopes for our profession and for my company.

Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Talkwalker SM

How Dove received 90% positive sentiment for their #SpeakBeautiful campaign. Marketers are always looking for fresh ways to make their content more appealing and impactful.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

Tools 202

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Such data can help companies find high potential locations to open up new stores. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Sentiment towards Michael Kors across different parts of the United States.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

and sentiment, determine the best times to post, identify influencers, even catch brand mentions within videos. Netvibes : A social media dashboard tool for tracking brand mentions, analyzing competitors, and measuring audience sentiment and engagement.

Why Investors Need to Use Social Media

Convince & Convert

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 112

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms. Companies Social media analysis

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. Many products are cited as having issues recognizing slang or sarcasm, and frequently misinterpreting and miscategorizing social sentiment.

Crisis Management: How to Prevent a Crisis and How to Respond if it Occurs – Part 1

Mindjumpers

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs.

How To 264

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Some companies succeed by innovating, continually improving product quality, and listening to their customers. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look.

Report 145

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants.

6 best social media monitoring tools 

Unmetric

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Did you know there are 3.5 billion active social media users and that the average person has 7.6 social media accounts? .

Tools 103

All Acquisitions, All the Time

Net-Savvy Executive

Enterprise companies are starting to realise the enormous value in the data we collect, and analyse and the value this offers in nearly every area of a business, " Sentiment Metrics. There is potential for a $bn independent business in this sector ," Brandwatch I'm actually interested in more than the latest company hookups, though that's harder to see when everyone's talking about who's going next. CompaniesHere we go again.

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

Brands can leverage this feature by including calls to action for members to share their sentiment around an update by tapping the reaction most relevant to them.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. SENTIMENT BASED ANALYTICS. They have “automated sentiment” based on relevancy.

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies).

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

Tools 204

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community.