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How to analyze customer sentiment to improve customer experience

Sprout Social

73% of customers want companies to recognize their unique needs and expectations. That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis?

Sentiment 111
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10 AI marketing tools your team should be using in 2023

Sprout Social

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 88
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Teams that use AI are more likely to meet their goals.

Research 140
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

Sentiment 105
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 129
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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. This is what happened at Hudl.

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Competitor mapping: The benefits and how to create your own

Sprout Social

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry. For example, if your brand is launching a new product, one focus area could be price.