6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

The alignment between your social media campaign and your brand / company goals and stated values. The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

Tools 271

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Does your team include an SEO specialist? How many people will be on the team?

Social Media Lessons from America’s Biggest Company

Convince & Convert

” So how do Chad and his team stay on top of all the levels of Walmart ‘s communications? Such a large company presents many opportunities for engagement – at the global, national, regional, and local levels – but those layers come along with many complications.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Wal-Mart’s marketing chief Stephen Quinn told the Journal that he “never saw this level of engagement” with a digital campaign – but didn’t reveal how much of the sentiment was positive vs. negative.

Mobile 160

Four Metrics for Measuring Social ROI


But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Marketers can monitor the performance (reach, engagement rates, sentiment etc.) Social media is all about interactions.

ROI 255

IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!


Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. IBM Watson looked at Marchesa’s social media to translate the followers’ sentiment into colours.

Team 93

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. I have great hopes for our profession and for my company.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g.

Tools 202

How to use Slack: a guide for social savvy businesses

Sprout Social

Slack represents one of the most popular SaaS solutions for modern businesses looking to keep their teams connected and productive. Slack is a team collaboration and project management tool. Slack is still a prime place for teams to discuss content and social campaigns, though.

Meme 83

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Such data can help companies find high potential locations to open up new stores. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Sentiment towards Michael Kors across different parts of the United States.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Hootsuite : This is primarily a social media management tool that enables individuals and teams to automatically schedule and post updates to multiple social networks. Agorapulse : A toolset for social media listening, management, team collaboration, reporting, and influencer marketing.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Some companies succeed by innovating, continually improving product quality, and listening to their customers. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look.

Report 145

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms. Companies Social media analysis

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

Tools 204

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

But as companies grow, and produce more content, their needs may become more sophisticated. Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics.

Tools 261

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. SENTIMENT BASED ANALYTICS. They have “automated sentiment” based on relevancy.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 225

Social Media Success is About The Customers, Stupid

Adam Cohen

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. …having more positive than negative sentiment from a social media monitoring tool.

How to Master Real-Time Content


76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. Entertainment company Redbox saw the opportunity and jumped on it. B2B companies can hop on the real-time content train too!

Meme 71

The skinny on the Small World Labs – Personify merger


I also wrote a blog post: [link] where you can see in bold that I state publicly the sentiment above. Rather than “scaling back” on development resources as you describe happened with Avectra/Abila, we will be doubling down and expanding our R&D team.

API 259

Humanize in Action: great social media is possible even in a regulated industry


And it allows easy access to experts across the company. Wendy says for example, even a single advisor working in a remote branch has access to the best experts anywhere in the company. Is the social media team the hub? These sentiment and insight reports are well-liked by execs.

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Inside the World of Dog Influencers


As her blog content, big heart, and wide-spanning social presence and gained traction, her team has slowly started working with brands they trust and believe in. It’s undeniable—people love their pets.

The 7 Ways Brands Use Social Listening

Convince & Convert

Company’s name: 55%. Company’s executives: 44%. They may have the luxury of relying on the customer service and PR teams to handle complaints and crises, but they’re not off the hook on this one. Do you want to improve brand sentiment? Company Name.

Brands 150

It's Time for Real-Time

Convince & Convert

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Your higher-ups have already provided substantial financial support for your team’s plan to ramp up and promote a brand new e-commerce system. Your team decided to make a site revamp. Is it to function as a hub for your company’s ads? Guest post by Philip Masterson.

Book Review: The Social Employee

Webbiquity SMM

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside.

Review 265

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language.

Data 252

12 Time-Saving Tools for Content Marketers

Convince & Convert

It also gives you positive and negative sentiment measurements for each trend it identifies, right down to specific emotions such as fear or excitement. Scaling content production can be a huge problem, particularly if you only have a small in-house team.

Tools 166

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders.

Review 284

A Digital Lens on the U.S. Election

Dave Fleet

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. One day after the U.S.

Why You Need to Respond Quickly to Social Media Comments


As recently as two or three years ago, you probably only responded to help queries from customers who contacted your company’s dedicated support team via phone, email, contact form or ticketing system. Meeting Expectations to Restore Sentiment.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

I assumed that someone with access to the KitchenAid Twitter account , someone on their social media team, had intended to post the tweet from their own personal account, but accidentally posted it to the KitchenAid account instead. Headline from CNN.

Brands 254