Klout and Kred – Social Influence Comparison

Akamai Marketing

In particular, I’ve aimed my arrows at Klout. But within the last year, there is a new player, Kred, which hasn’t quite caught on the way Klout did. Recently, several high profile social media people have removed themselves from Klout all together.

Klout’s Effect On The Classroom, Your Career & More


A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Do Klout Perks carry any real-world weight?

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Why I Can’t Trust Klout Anymore

Bill Hartzer

Klout is a site that measures your influence on the web, using social media sites. Essentially, the more influential you are on social media websites, the higher your Klout score is. The score goes from 1 to 100, and I would say that it’s pretty easy to get a Klout score of 30 or higher. Currently, my Klout score is 66 , which is really not that bad if you ask me. After, all, Duane Forrester’s Klout score is 74: It’s all good, right?

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt begins the podcast by addressing Klout’s so-called “Warren Buffett problem.” via Klout. Klout is not meant to be one more platform that users have to curate, and that is something Klout will always strive to avoid.

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Klout – What’s it all About?

Akamai Marketing

Several services have popped up to help companies cut through the. Influencers Social Media Club small business social media advice Hawaii influencers Klout TrendsOver the last year most of the social mediari have been obsessed with finding influencers for their clients (you).

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme.

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Social Influence and the Impact of Klout API

Laurel Papworth

Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. Klout integrated into the Browser. Reuters uses Klout of CEOS on Social Media.

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Klout and the Reality of Return on Influence

Convince & Convert

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. And then Jay, I started hearing about all these companies that were actually using it. Disney, Audi, Revlon; these are not schlock companies, so I got really interested in it.

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What’s Your Score? How Klout and PeerIndex Affect Social Engagement


So, given the growing importance of social media, it makes sense that companies are now measuring the relative importance, or influence, of the people using the networks. Klout. Social media is the driving force behind much of the World Wide Web.

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Why You Should Care About Klout

Ari Herzog

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? What is Klout? Why should you care about Klout?

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) Bringing Klout to the Enterprise? E20 enterprise firewall gamification influence internal klout rewards social media

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth

To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace.

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. So are you on Klout, Peerindex and Empire Avenue?

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Plus end of the road for Klout. End of the road for Klout. Klout, once known as the arbiter of social media influence is shutting down. Facebook Instagram LinkedIn Social Media Twitter Facebook Messenger Instagram Mute Klout Linkedin tools Twitter apps REPORT.

Why targeting matters… a @Klout fail

Jeff Esposito

I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. When I checked my cart and began to create an account, I had a nice little error message pop up that the company could not ship to me because I live in Massachusetts. While it sucked the whole joy out of my Monday morning, the whole incident could have been avoided if either OneHopeWine.com or Klout used a few filters. I like getting free stuff.

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Disney + Klout = close but no cigar

Jeff Esposito

Last night I attended a screening of the new Winnie the Pooh movie , courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

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Klout, Hugging Kids, 2012 Social Business Predictions & more

Jeff Esposito

When Sites Drag the Unwitting Across the Web – Last week there was a buzz on the social Web about Klout and assigning accounts to users’ profiles even if they didn’t sign up for the service. Five for Friday IBM Klout Social Business social mediaI am happy for it to be Friday.

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Why Digital Influencers Can Explode Your Company’s Bottom Line

Writtent Blog

Given the fact that consumers still care more about recommendations from humans than branded content , your company’s best bet for coming into the center stage is connecting your content marketing strategy with digital influencers. Every day, 55 million Facebook statuses are updated.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that. MutualMind can also allow you to see what is being said about your competitors, and see how your company compares.

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Klout. Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ).

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Five for Friday: Inmates more expensive than college, faxing and Klout

Jeff Esposito

This one looks at metrics that avoid gamification for companies from Lithium’s Michael Wu. Wasting Time on Klout and Influence Metrics – before all the hoopla that went on with Klout this week (more here , here , here , here and here ) I came across this post from Geoff Livingston.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company.

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Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

The company then had time to respond to feedback from potential buyers, about anything from liking the European colors better to wanting a cupholder “sized to their Red Bull.”

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Monitor social media discussions of your company or product in real time? Klout. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score.

Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. Public Relations Social Media community E20 enterprise20 fast company influence influencer klout peerindex pinterest silbermann social media

48 Ways to Measure Social Media Success

Webbiquity SMM

company website, newsletters, syndication sites). Klout and Kred scores). Number of company followers. Page views (of LinkedIn company overview). Followers by industry, function and company. Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week). Number of subscribers to the company channel. regular YouTube page, company channel, mobile device, etc.). •

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

But few companies have sufficiently sophisticated analytics in place today to do this properly. • Use Knowem.com to claim your (and your company’s) profile across social networks; you don’t have to be active on all of them (only the ones where your customers and prospects are). •

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one?

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. If you’re a viable company – of any size, shape, type, or description – you have passionate fans.

The 3 Keys to Social Influence

Convince & Convert

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. It’s not a book about doing social media, it’s a book about how companies can BE social. personal branding interviews jay baer Klout social networking

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. So, services like Klout and Kred that put a number to your social influence.

6 Timely Tips for Twitter Success

Convince & Convert

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Tweets about your company? Tweets about other companies, or even non-business content? Tweet New research from Sysomos shows that 92.4%

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Have You Survived The Kloutpocalypse?!?!

Jason Yormark

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly.

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