Convince & Convert

JUNE 15, 2012

In the same way that Google can construct a link graph to determine the value and worth of a link, the same can be done with the social graph by mapping out the relative value of specific “people” in the social sphere. (In

Google 125

Google Content Construction Social Graph 125

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JB : How are companies incorporating influence metrics into their marketing? I did not work on the Klout campaign. Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

NOVEMBER 1, 2011

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. So a lot of companies that I work with today, we reexamine those.

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by Biznology.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. You have to understand and use scores like Klout and Kred and know that they are only a starting point. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms. Identifying audiences. Data mining. Keyword Research.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. You have to understand and use scores like Klout and Kred and know that they are only a starting point. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms. Identifying audiences. Data mining. Keyword Research.

Klout 40

Klout Social Graph Influencer Training 40