Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.

Klout 277

Klout Comparison Influencer Hosting 277

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media.

ROI 199

ROI Klout Data Influencer 199

Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.

Klout 254

Klout Influencer Comparison Hosting 254

The Realtime Report

MARCH 31, 2014

Foursquare’s new ads tap Twitter and require $100K commitment – Foursquare’s new ad product, ‘Tap to Tweet,’ invites users to tweet marketing messages when they check into businesses; the product should be available in early April, and Foursquare is looking for more advertisers to join the beta test (AdWeek).

Lithium 160

Lithium News Klout Foursquare 160

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. Why Klout is doomed.

Klout 176

Klout Hotels Microsoft Class 176

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are.

Klout 206

Klout Facebook Metrics Engagement 206

Jeff Esposito

JUNE 6, 2012

I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. When I checked my cart and began to create an account, I had a nice little error message pop up that the company could not ship to me because I live in Massachusetts. I like getting free stuff. Total buzzkill.

Klout 45

Klout Influencer Research Company 45

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 129

Klout Curation Social Media Analytics 129

The Realtime Report

DECEMBER 12, 2012

The Fortune Global 100 companies are mentioned 5.6 and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty?

Klout 49

Klout Loyalty Social Networking Influencer 49

SocMed Sean

JULY 8, 2012

–Sean Posting a lot of meaningless content (pins, check-ins, etc…) just to artificially inflate your Empire Avenue, Klout, or Kred score. People who use social media as a marketing tool, rather than an engagement opportunity. Spam and/or Phishing – via Twitter, LinkedIn email or any social media channel.

Social Media 279

Social Media Klout Creative Commons eBook 279

Jason Yormark

MAY 1, 2012

The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. For the past year or so I’ve been the VP of Marketing/Social Media at S360 running a team of folks servicing a variety of non-profit and advocacy based clients. I’m so vain.

Klout 265

Klout Retail Team Social Media 265

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 127

Metrics Postrank Klout Marketing 127

The Realtime Report

OCTOBER 18, 2012

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.” asked Jim Farley, group VP of global marketing, sales and service for Ford Motor Co.

Influencer 187

Influencer Social Media Klout Comparison 187

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). company website, newsletters, syndication sites). company website, newsletters, syndication sites). Klout and Kred scores). Nine Blog Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

agora pulse

JUNE 20, 2017

On the pro accounts, you have the ability to load the Klout scores of your followers. The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score, Barack Obama scores a 99 for example. image source. The Verdict. The Verdict.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Koka Sexton

JULY 18, 2015

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencer marketing just works. Advertising.

Influencer 40

Influencer Klout Marketing Wiki 40

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Klout is not alone in this backward thinking.

Klout 114

Klout Review Skills Hosting 114

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I moved out of that industry into digital marketing in 1994. I love social because it’s the perfect combination of online marketing and retail politics.

Influencer 127

Influencer Klout Retail Curation 127

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) and then applies some fancy algorithmic voo doo to arrive at a unified metric. Share of Voice.

Metrics 159

Metrics Postrank Social Media Klout 159

Techipedia: Tamar Weinberg

AUGUST 31, 2011

All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. We did get many large companies that had heard of our name because of seeing the press release. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company.

Press Release 142

Press Release Patterns Marketing Klout 142

Bill Hartzer

NOVEMBER 1, 2014

Reddit AMA, Ripoff Report, Klout, and Duane Forrester Leaves Bing. I did a Reddit AMA (Ask Me Anything), Ripoff Report’s home page was removed from Google, I don’t trust Klout, and Duane Forrester has left Bing as their Webmaster Liaiason. I Can’t Trust Klout. I have a few interesting updates this week.

Klout 84

Klout Reddit Software Report 84

Convince & Convert

SEPTEMBER 28, 2011

We have all the tools we need to do amazing digital and social marketing right now. The problem with advanced social marketing isn’t the wand, it’s the wizards. Businesspeople (especially small business), and even professional marketers cannot possibly keep up with the pace of social media innovation.

Foursquare 143

Foursquare Klout Social Media Press Release 143

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them? 640 Million on Facebook. Million users on YouTube. Here’s the answer.

Lurker 203

Lurker Klout Policies Consultant 203

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Pretty nifty. David Armano. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space. Identify the key influencers in your market.

Vocus 184

Vocus Alltop Message Boards Klout 184

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? And as part of the analysis, you can dig into the referral stats on your social media marketing as well. The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. How have my followers grown this month?

Analytics 111

Analytics Social Media Tools Klout 111

Convince & Convert

MARCH 22, 2011

You need to focus on how to “be&# social as a company, and worry less about how to “do&# social. I’ve seen a LOT of teeth gnashing lately about online influence , and Klout , and the paucity of clicks that most social updates generate. Social media success is a byproduct of being a good company.

Klout 144

Klout Virtual World Training Social Media 144

Waxing UnLyrical

JUNE 3, 2011

With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media. Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management. That’s social media marketing.

Communities 195

Communities Social Media Management Klout Flickr 195

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create animations? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206