Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Insurance 213

Insurance Paid Search eBook Buy 213

Sprout Social

FEBRUARY 11, 2021

For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove. Kudos to Raven Gill and Communicators Group for championing social and supporting clients through challenging times. Congratulations, Talissa. Cultivate Award.

Campaign 104

Campaign Groups Groups Communities 104

Firebelly

SEPTEMBER 3, 2010

Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded whats relevant.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Twist Image

AUGUST 1, 2014

" So many brands are still focused on impressions and branding in the digital world, but they are not thinking enough about how their properties are optimized for both organic search and paid search. So many companies collect email addresses and (basically) spam everyone the same way. organic search.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Kikolani

MAY 17, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing.

Mashup 134

Mashup Resources Google Domain Name 134

Firebelly

FEBRUARY 12, 2010

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week. Heres how to customize and use Buzz--or opt out of its inbox-cluttering updates completely. billion worldwide in 2010 and $1.3 billion in the US.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Social Media Marketing

AUGUST 11, 2016

But you might be facing problem with how to set up things properly and what is the best strategy that works. Or maybe you have been able to set up your business online, but don’t know how to turn small profit stream into a full-time income that is much more than that offered at companies.

Travel 60

Travel Affiliate marketing Paid Search Energy 60

Kikolani

JANUARY 3, 2013

Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches.

Tools 151

Tools Digg Nielsen Klout 151

Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. We’ll explain why share of voice matters, how to calculate it, and how to increase your visibility across the board. What about social share of voice? Customer data.

Social Media 144

Social Media How To HootSuite Metrics 144

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Think about this: How often do you watch video every day? It’s bigger than all of us.

comScore 100

comScore Video Apple iPhone 100

agora pulse

JULY 30, 2019

Whether you’re launching a new digital agency or you’re growing your social media business, you need a few essentials. Social media management experience, high-level strategic knowledge, and business savvy are all critical. Leverage your existing social media agency clients. Have one client or a hundred?

Social Media 106

Social Media Case Study How To Social Media Management 106

Sprout Social

SEPTEMBER 1, 2021

It puts can put all of your other social media metrics into context so you can understand where your brand stands. Do people consider your company a leader in the industry? In this post, we explore this metric in-depth and show you ways you can build up your share of voice on social media and other channels.

SEO 143

SEO Social Media Metrics Sentiment 143

Rebekah Radice

SEPTEMBER 13, 2016

Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. 11 Steps to the Best Social Media Marketing Campaign.

Campaign 143

Campaign Social Media Marketing URL 143

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. With your host, Jay Baer of Convince & Convert, and special contributor Eric Boggs of Argyle Social. Listen Now.

Social Media 119

Social Media Adwords B2B Training 119

Sprout Social

OCTOBER 21, 2021

Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. Owned media is content that you’ve created or distribution channels that you control. For example, a blog post on your website, a social media post from your account or a newsletter.

Strategy 136

Strategy Tips Review Findability 136

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. This is why Search Marketing is essential for all businesses looking to grow.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Rebekah Radice

SEPTEMBER 13, 2016

Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. 11 Steps to the Best Social Media Marketing Campaign.

Campaign 60

Campaign Social Media Marketing URL 60

Firebelly

AUGUST 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now.

Facebook 182

Facebook Foursquare Paid Search Discount 182

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE. Here are some tips on creating synergy.

Press Release 219

Press Release Communities Badge Real Estate 219

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 12, 2013

He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted. While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. The Altimeter Group Converged Media Model.

BuzzStream 153

BuzzStream Content Metadata Reddit 153

Janet Fouts

SEPTEMBER 5, 2012

Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Social media publishing. The social media contacts tool give you amazing insight into your contacts.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Maybe next year, folks! Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How to Do an SEO Audit : How well is your newest SEO client’s practices? How Social Media Affects Content Relevance in Search : Why is social media so important?

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MARCH 28, 2016

How to Measure: First, enter your Google Analytics dashboard. Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Social: People who came to your site from a social media platform.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). What is the social media stat of the week?

Hubspot 114

Hubspot Mobile Analytics Google 114

Kikolani

MARCH 16, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 18 Challenges Writers Face and How to Overcome Them – What are the major challenges you face as a writer? Search Engines / SEO. The Resources Mashup.

Mashup 113

Mashup Resources Domain Name Real Estate 113

Convince & Convert

AUGUST 19, 2016

Kate: So knowing that, how can a company look at their sales funnel and figure out a better way to start engaging with their prospects and having a better, more effective sales process? ” But the companies that create really good content, now they’re sharing their best content in order to build up that audience.

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Social Media Marketing Trends. Almost a decade ago? Time flies.

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

How to build a robust content program by iMedia Connection. Integrating POEM: The Rhyme and Reason of Harmonizing the New Media Mix by iMedia Connection. 6 Reasons Social Media Is Critical To Your SEO by Convince with Convert. The PR Strategies SEOs Haven’t Learned by Siege Media. email marketing.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. ” Which is WPO.

SEO 192

SEO Paid Search Engineering Reputation 192

Writtent Blog

AUGUST 3, 2016

Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. social media ads.

SEO 0

SEO Google Sites Engineering 0