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The Essential Guide to Successful Intent-Based Marketing

Oktopost

In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. How to be successful with intent-based marketing. How to Be Successful with Intent-based Marketing. Paid Search.

B2B 88
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider. Where to start? Budgets are tight and resources are scarce.

SEO 239
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How to Protect Yourself from Shady Search Marketing

Convince & Convert

This fraudster’s company used deceptive tactics to affect the search engine rankings of his clients by creating fake reviews, fictitious websites, and manipulating hidden text on websites — without his clients’ knowledge. Any search professional worth working with will highlight mobile as a key component in their strategy.

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Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car.

Insurance 213
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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

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5 Helpful Social Search Articles

Firebelly

Referral traffic is quickly migrating away from traditional search to social networks, and in some cases, at alarming rates. Social Media Optimization – Gearing up for Social Search Today, search engine rankings are becoming the most sought-after metric in the online world.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Then we went one step further: we evaluated each respondent using our Social Maturity Assessment , a tool that studies how organizations use social media and benchmarks how they compare to others in their industry.