Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 184

Influencer Campaign Marketing B2B 184

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

SocMed Sean

DECEMBER 1, 2018

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266

Blogger Company Social Media Curata 266

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?

Influencer 113

Influencer Brands Marketing Embedding 113

agora pulse

APRIL 9, 2020

Finding yourself in the position of managing a remote sales team? Managing a sales team in a physical setting has its ups and downs—but how do you manage your team if you’ve recently found yourself working remotely? At Agorapulse, we have been managing a remote and internationally dispersed team for over four years.

Team 140

Team Collaboration Report Process 140

Sprout Social

JUNE 2, 2021

“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best it can, consider taking a look at how various working styles influence your team dynamic. A working style is how you naturally operate in a team environment. This is where working styles come into play.

Collaboration 126

Collaboration Team Project Types 126

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. What Is Employer Branding?

Company 136

Company B2B Brands How To 136

Dave Fleet

OCTOBER 17, 2017

Our team turned a streetcar into a concert venue. Over the last seven years at Edelman I’ve gone from leading a local office team of a dozen or so, to leading a national, multi-office team of more than 50 people across Canada. Want to try uncomfortable? Seven years. It’s a long time in the agency world.

Team 186

Team Construction Skills Groups 186

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Working on a side project is an opportunity to connect with and learn from a new group of people outside of your regular connections.

Project 62

Project Team Journal Hosting 62

The Realtime Report

JUNE 1, 2020

Symmetry Financial Group Review: Everything You Need to Know. Symmetry Financial Group is an industry-leading insurance provider based in Swannanoa, North Carolina. The company focuses on selling life insurance, as well as a number of other essential products, to people working hard to protect their families.

Groups 103

Groups Groups Insurance Review 103

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. What is AI automation?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Mindjumpers

DECEMBER 8, 2017

Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Making the global and local brand teams and agencies cooperate and communicate together. Our tasks are to consistently train all agencies and markets working with the brands’ social media.

Groups 100

Groups Groups Guidelines Social Media Management 100

Oktopost

FEBRUARY 17, 2021

In the era of WFH, business communication platforms like Microsoft Team are mission-critical for driving operational and organizational processes for any department. What is Oktopost Employee Advocacy for Teams? Oktopost helps you enhance the visibility of the company content both internally and externally.

Microsoft 90

Microsoft Team B2B Module 90

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 92

Products Team Focus Group Collaboration 92

Dave Fleet

OCTOBER 17, 2017

Our team turned a streetcar into a concert venue. Over the last seven years at Edelman I’ve gone from leading a local office team of a dozen or so, to leading a national, multi-office team of more than 50 people across Canada. Want to try uncomfortable? Seven years. It’s a long time in the agency world.

Team 150

Team Construction Skills Groups 150

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Group size: 999,929 members. Social Media Marketing 2.1. Group size: 50,858 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. This is where Facebook Groups come into the picture. Here are some of the ways a Facebook Group can help you forge a better relationship with your members.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). If they ever paid attention.

B2B 154

B2B Research Twitter Marketing 154

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. Or bringing in six bloggers to Kraft to meet with the R&D team in the Kraft kitchens.

Groups 100

Groups Groups Influencer Case Study 100

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Even the majority of our own team fit within that demographic. Who are social media marketers, really? This led us to new questions.

Social Media 123

Social Media Survey Education Team 123

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing 90

Marketing Privacy Policies Issues 90

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But in today’s digital landscape, should marketers be better IT trained?

B2B 146

B2B Marketing Training Team 146

The Realtime Report

SEPTEMBER 7, 2022

Target Marketing Strategies. To help achieve this, marketing is typically involved. However, when you’re not well-versed in marketing it can be hard to decide what course to take. Many suggest a target marketing strategy is a good idea, so it’s helpful to know what that means. What Is a Target Marketing Strategy?

Questions 91

Questions Strategy Marketing Groups 91

Sprout Social

SEPTEMBER 23, 2022

Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers aren’t a monolithic group. If your brand is looking to enter the Latinx market, here’s what you need to know.

Strategy 110

Strategy Marketing Authentication Communities 110

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 114

Social Media Marketing Atlassian Team 114

Convince & Convert

FEBRUARY 9, 2024

To test what works for you and best integrates into your sales and marketing strategies. Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. Conversational Marketing Conversational toolsets are set up perfectly for AI augmentation. Are you gathering enough leads?

Hubspot 129

Hubspot Meeting Avatar Data 129

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. TikTok is also testing a self-serve platform with a select group of advertisers.

Marketing 217

Marketing Authentication Trends Feed 217

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. What Can You Do With Email Marketing? Bonus Material: FREE SMART Goals ebook.

Campaign 150

Campaign Social Media UGC Marketing 150

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog. They are the experts. Tweet this. )

Team 158

Team Engagement Hubspot Newsletter 158