Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. reading and traveling.

Yammer 262

Yammer Facebook Travel Engagement 262

Laurel Papworth

JANUARY 14, 2010

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% companies use Facebook and 45% Twitter.

Hotels 85

Hotels Tourism Travel Social Media 85

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, the level of service can now be increasingly improved, in large due to the possibility of engaging in dialogue with potential customers, and therefore in co-creating unique experiences for the customers. And that goes for hotels as well.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar » Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? The notion of ‘tribe’ is the predominant way to convey what social connectivity online is all about. Fluidity We all have multiple social identities – online as well as offline.

Engagement 198

Engagement Policies Groups Groups 198

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. How to measure engagement on an employee spotlight. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn.

Social Media 109

Social Media How To B2B LinkedIn 109

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate. Foursquare!

Industry 231

Industry Real Estate Social Media Travel 231

Sherrilynne Starkie

MAY 11, 2013

Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle. The show was designed to provide brands with multiple opportunities to engage directly with seniors. Companies redesigning products for aging boomers. But, communicating with zoomers can be complex.

Travel 295

Travel Mobile Newsletter Project 295

Mindjumpers

MAY 23, 2013

Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy. News and Social Monitoring.

Trends 178

Trends Sports News Social Media 178

Direct Marketing Observations

FEBRUARY 21, 2012

Five years ago, hundreds of millions of people around the world were starting to visit social networking sites each month and many were doing so out of curiosity on a daily basis. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.”

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.”

Eventful 90

Eventful Tips Training Authentication 90

Kikolani

DECEMBER 1, 2014

Not only will you be able to quickly see which networks you can establish your name upon, but you will also discover over 500 social networks. You know you need a social media presence, but if you’re time-starved like many of us, even the best tools won’t help you keep things under control.

Social Media Management 165

Social Media Management Social Media Tools Microblogging 165

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition. Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Mindjumpers

SEPTEMBER 22, 2010

This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them. Nestlé – A worst case senario We all know how fast scandals are traveling. They made things get even worse.

Social Media 208

Social Media CSR Policies Disqus 208

Talkwalker SM

SEPTEMBER 7, 2016

Yet how do you make the most of this social network? How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. The track day video got close to 20,000 views and more than 8000 engagements. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Waxing UnLyrical

AUGUST 10, 2016

Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Visual content boosts social engagement. For food and beverage companies, people will likely want to see what they’re consuming before they buy.

Content 100

Content UGC Loyalty Hotels 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What is the source of the largest share of social traffic to websites? (It’s 25 Social Media Facts and Statistics. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MARCH 2, 2022

Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

SocMed Sean

OCTOBER 31, 2009

Nicholson Imagine, for a moment, that you have accepted a new position as a corporate executive tasked with figuring our how to make your company work better, faster, cheaper. Tweet Sean R. Does anyone have information about their culture, personnel, etc…that they can share? …and the conversation goes on.

System 279

System Compete Software Forums 279

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Engagement with your community should be the ultimate goal.

Social Media 220

Social Media Meme Advertising Strategy 220

Later

SEPTEMBER 1, 2020

So before you get started, it’s a good idea to sit down and define your social media marketing goals. Boost brand engagement? Etching your specific objectives will help determine not only what social platforms you choose, but also the content you create and the audience you target. Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Buffer Social

SEPTEMBER 20, 2023

Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media. You can also use Buffer’s engagement features to reply to Instagram comments. bffr, bufffer) Names of the most active/visible members of your company (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Pixlee

MARCH 30, 2017

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. signaling the impressive global presence of this social network. Engagement. What Makes Instagram Unique? per follower.

Tourism 40

Tourism Instagram Travel Marketing 40

Pam Moore

JANUARY 14, 2020

What people post about you on a review site or social network. Your digital body language of you, your employees or your co-workers speaks far more louder about the company you work for (or own) than the corporate messages written and published by your PR team. Words people use to describe you. What is personal branding?

Brands 78

Brands Training Template Templates 78

Webbiquity SMM

MARCH 28, 2011

Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. Buyers thwarted from using these tools at work (e.g.,

B2B 190

B2B Social Media Comparison Discount 190

Mindjumpers

AUGUST 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Goes Live with New Video Channel Companies Embrace Social Media » Twitter Tales – A Bunch of Twitter Cases Posted by Anne Herngaard Aug 23rd, 2010 Tweet Do you need inspiration for how to use Twitter?

Twitter 205

Twitter Disqus Fashion Policies 205

Mindjumpers

AUGUST 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Goes Live with New Video Channel Companies Embrace Social Media » Twitter Tales – A Bunch of Twitter Cases Posted by Anne Herngaard Aug 23rd, 2010 Tweet Do you need inspiration for how to use Twitter?

Twitter 202

Twitter Disqus Fashion Policies 202

Firebelly

SEPTEMBER 3, 2010

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. This post breaks down the basics of effectively using hashtags on social media and why you should use them. Your brand can do a lot more.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Socialmedia.biz

JUNE 8, 2018

Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business. This guide provides top 20 important social media monitoring vendors that your business should consider to increase productivity and profitability. AgoraPulse.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206