SocMed Sean

JANUARY 21, 2019

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Just be sure you set clear, measurable goals for engaging on those channels.

ROI 269

ROI Social Media CSR Knowledge Base 269

Direct Marketing Observations

MARCH 31, 2011

Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. At least that’s what companies wanted to know. Great for us but what about B2B ? An outcome. A means to an end.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Techipedia: Tamar Weinberg

AUGUST 17, 2011

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Dave Fleet

JULY 5, 2010

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

AUGUST 3, 2010

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…).

Review 296

Review Radian6 Skills Course 296

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Why, then, do we throw stones at companies and critique their responses? This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6.

Radian6 283

Radian6 Exercises Journal Social Media 283

Adam Sherk

DECEMBER 12, 2011

But many still find it lacking so a number of companies have stepped in to try to fulfill this need. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. Socialbakers. SEOMoz Pro.

Analytics 253

Analytics Tools Lithium Facebook 253

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. However, we could have cared less about measuring our engagements…yet. We were all about doing first and thinking second.

Data 197

Data Social Media Radian6 ROI 197

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 254

Radian6 Training Team Feed Reader 254

Harp Interactive

NOVEMBER 9, 2009

As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. These consumer insights will help you in using the right references and language to keep your audience engaged. Get a good sense of the topics that your consumers find engaging.

Platform 254

Platform Social Media Radian6 Press Release 254

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Convince & Convert

FEBRUARY 8, 2011

Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social , my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by social media. Make a Calculator. Bonus Material.

Radian6 136

Radian6 Case Study Microsoft Forums 136

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Still don’t believe me?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 145

Radian6 Training Team Feed Reader 145

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. This has implications for several functions within companies: Sales. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. I came away impressed. Placing a Value on your Visitors.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Direct Marketing Observations

APRIL 26, 2010

Consumers no longer want to be talked at, they want to be engaged with. The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. So what is this post about then?

Social Media 173

Social Media Radian6 Apple Marketing 173

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 124

Radian6 Training Team Feed Reader 124

Convince & Convert

JANUARY 11, 2011

One of the challenges of writing a blog is knowing how to value the wide variety of reader engagements and behaviors. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post. By no means perfect, but much more illustrative than follower counts. Share of Voice. Inbound Links.

Metrics 160

Metrics Postrank Social Media Klout 160

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Make it easy to share and engage with content on the blog. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 100

Radian6 Training Team Feed Reader 100

Convince & Convert

JULY 12, 2011

The end result is an increase in trust among all employees at every level; trust of employees and empowering them to engage externally; an increase in budget investments to social business initiatives, collaboration and more effective social organization models. Creating Processes that Create Organizational Consistency.

Jive 148

Jive Lithium Social CRM Yammer 148

Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). “How dare a company try to put a number on influence!&# When every company of consequence has a free and open API, data becomes a commodity. they shout.

Klout 161

Klout Nielsen Influencer Social CRM 161

Mindjumpers

NOVEMBER 30, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. Conversational words.

Data 239

Data Social Media CSR Nielsen 239

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Sure, you should listen for mentions of your brand, your product and your name, but beyond that you need to be looking for ways to engage people on topics related to your industry and your own interests. Creating conversation.

Social Media 136

Social Media Attensity SM2 Radian6 136

Kikolani

JANUARY 26, 2010

Most natural links generally are linked to your website or company name. Tiffany asked us for input of what we would have liked to seen but didn’t at #SMAZ – the topic that came to mind for me was more discussion on how to build community on social media and engage with fans / followers. Blogging Tips for Serious Bloggers.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Ari Herzog

SEPTEMBER 30, 2010

Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Summary : Digital government and social innovation entrepreneur with a strong background in policy, communications and engagement. Keynote Address for public or privately held companies.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Justin Levy

JUNE 21, 2010

Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. Check out this YouTube video to begin drooling, er, I mean, to begin your tour: If your company is fusing together multiple sources of social data, are you doing anything unique similar to Gatorade?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: Usually, it’s the company. If the company is successful in its groundswell and top down approaches you’re seeing true customer word of mouth take place and they start developing content. Monitoring to me is the practice of hearing that data intelligence formally and regularly as a company.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. I would love to hear more about Radian6 and the evaluation once it is completed.

Education 135

Education Social Media Gov 2.0 Class 135

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

Press Release 129

Press Release How To Radian6 Blogger 129

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I am Jay Baer joined as always by my esteem-able co-host, the CEO of data driven social media management company Argyle Social , Mr. Eric Boggs.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

B2B 121

B2B Software Social Media Survey 121