article thumbnail

What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Why Employer Branding Matters.

Company 136
article thumbnail

39 Instagram story ideas to boost engagement for your brand

Sprout Social

Instagram stories are a powerful feature to use to engage with your audience. And more opportunities to post means more opportunities to creatively engage with your audience. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.

Instagram 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Moving to DC: Essential Checklist for a Smooth Transition

The Realtime Report

Start by listing all potential expenses, including moving company fees, packing supplies, and travel costs. When searching for DC’s local movers , look for companies with strong reputations, positive reviews, and transparent pricing. Don’t forget to be mindful of issues that might occur when moving , and prepare accordingly.

article thumbnail

Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Insurance and finance brand Nationwide used Promoted Video Pins and targeted search terms to connect with millennials and first-time homebuyers. The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. Case Study: Nationwide.

article thumbnail

How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. You’ll save your company time and money, and increase your ROI (more on that soon).

article thumbnail

How to Promote Non-Visual Brands on Instagram

Pixlee

Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. It is easier for a fashion or sporting goods company to think and decide what type of content to post. For example, pet insurance company Trupanion helps protect their customers’ best fuzzy friends.

article thumbnail

IBM’s Watson Engages Customers with Youtility

Convince & Convert

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Now, with the IBM Engagement Advisor, they’re making it available to companies to help with all customer interactions. Not bad for a computer.