Later

AUGUST 21, 2020

Brands with purpose also see a boost internally — a study in 2018 found that thriving employees are 3x more likely to work for a company with a strong sense of purpose. Brew Dr. Kombucha is not your average kombucha company. We increased our output by 7% YoY while decreasing our overall company emissions by 9%!??

Instagram 104

Instagram Brands Communities Loyalty 104

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. Find your perfect mix of entertaining, educational, inspirational, and funny. Find or snap a picture.

Engagement 97

Engagement Twitter Hashtag Travel 97

ProBlogger

AUGUST 31, 2012

I listened closely to the observations and advice given about my blog and company. Again, I documented things that I could apply to my company, MCP Actions. My blog has two goals: to educate photographers on photography and editing, and to lead people to our Photoshop actions and Lightroom presets. Great suggestion. Outsourcing.

Real Estate 38

Real Estate Blogger Tourism Energy 38

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

Marketing 264

Marketing SEO Case Study Small Business 264

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. Find your perfect mix of entertaining, educational, inspirational, and funny. Find or snap a picture.

Engagement 60

Engagement Twitter Hashtag Travel 60

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization.

How To 100

How To Repository FAQ Aggregator 100

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. I wonder how Stratten feels about companies servicing customers differently , based on their online influence?

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All All of us have influences. Or maybe just kicked us in the ass when we needed it.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Our job is to educate a marketplace to be objective driven.’What

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MARCH 4, 2010

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. Measurement has become such a key element of the digital environment and every initiative to educate individuals and businesses on it is a winner in my book. Mark, you're spot on!

Metrics 130

Metrics Strategy How To Tourism 130

ProBlogger

FEBRUARY 11, 2014

Don’t skimp on shipping policies, product details, contact info, technical specs, product FAQs – anything you can think of that a customer might need to know. These days, having a social bar on a sales page is essential, so that customers can easily share products or services they think are great on their favorite social networks.

Products 52

Products Blogger Buy Hotels 52

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore.

Facebook 277

Facebook Issues MySpace Privacy 277

ProBlogger

FEBRUARY 24, 2014

Don’t skimp on shipping policies, product details, contact info, technical specs, product FAQs – anything you can think of that a customer might need to know. These days, having a social bar on a sales page is essential, so that customers can easily share products or services they think are great on their favorite social networks.

Products 41

Products Blogger Buy Hotels 41

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 11, 2010

We reconfigured our companies to accommodate phone. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. It’s the book about social media’s impact on the inside of your business, not the outside. Here are a few options for titles.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. Hsieh and his co-founders’ went to truly extraordinary lengths to keep the company alive, including housing employees in their homes.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Remember, the most important customer of EVERY company is Google. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. link] Zack Wow, list of heavy hitter presenters… you're in good company. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. Why is this? Why is this? Why is this?

RSS 128

RSS Research B2B Consultant 128

Buzz Marketing for Technology

JUNE 27, 2008

Continuing Education. Relationship Building/Networking. Are you involved in setting the direction for your companys IT budget or strategy? Login | Register | FAQ |. s anyone under 30 working in your company, youâ??ve s students are no longer the people our educational system was designed to teach.â??

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 113

Organization Repository Module Template 113

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Blogging has reached that point, and now social media is approaching it. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. After all, you could make me money, save me time, protect me and educate me with this article. If we like it we want to pass it around to our network so that they can interact with it. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) Trust gets played with all the time also.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. I believe we should all view ourselves as Social Media Toddlers. link] jaybaer Congrats on the new company! link] jaybaer Congrats on the new company!

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Then, define a social and thought leadership strategy to get them there. link] Alex Kaufman Decently accurate.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

APRIL 8, 2010

Befor… [link] [link] Alyssa G I agree with your perspective on the iPad being the ultimate content consumption tool – and for that reason, I think it will be a great device for education, particularly for college students. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. The customers that take you to task in social media aren’t the ones you need to worry about. Your point is dead-on.

Social Media 130

Social Media Strategy Comments Course 130