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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. AI can handle FAQs and easy-to-resolve tasks, which frees up time for every team member to focus on higher-level, complex issues—without leaving users waiting on hold.

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How to recruit more talent for your social video content

Sprout Social

Tap team members with different areas of expertise to answer FAQs, peek behind the scenes and educate your audience. Tapping internal experts can also get you access to new areas of your company. This is especially helpful if your company has multiple locations and experiences to highlight. Educational?

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How to Effectively Use Instagram Stories Highlights

Sprout Social

Share company announcements. Another great way to use your Stories Highlights is to store company announcements. It’s helpful to have these accessible well after the initial announcement so new customers can see all of the milestones your company has hit. Provide resources and educational content.

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. But it’s not all altruistic here, babe: People love to see free educational content in their news feeds — and sharing lots of it is one of the oldest strategies in the book to earn trust.

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The role of artificial intelligence in business in 2024

Sprout Social

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

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10 Strategies to Increase Sales for Your Business

BeingOptimist

This may involve sending customized emails, messages, or offers based on their needs and previous interactions with your company.  With automated email sequences, companies can target and engage leads. You can grow your company if you’re dedicated and employ the right strategies. FAQs What is lead capture software?