Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 93

Video Film Content How To 93

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. List social media goals for your next campaign. Brainstorm social media post ideas. Drafting email replies.

Tools 135

Tools HootSuite Price Template 135

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy.

Policies 111

Policies Social Media Examples Liveworld 111

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Try to return something to your own company.

Social Media 148

Social Media Strategy Consultant B2B 148

agora pulse

FEBRUARY 13, 2020

Native is a body care company that makes deodorant, body wash, and other body care products. . After Danielle used her Stories to highlight Native products, she followed up with a detailed answer for her audience about the fragrance ingredients in the company’s products. . Really Get Creative. Ultimately, Stories are meant to be fun.

Instagram 125

Instagram UGC Chemicals Fashion 125

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is the Discord app?

Template 98

Template Templates Eventful Hosting 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

VEED Grow

AUGUST 13, 2020

Having an onboarding video is a great way to educate new hires about your company and your offerings. If you already create company videos, you probably already have onboarding videos. You already have all the marketing materials and documentation that explain the ins and outs of your company and what you sell.

Examples 52

Examples Video Tips Process 52

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Hootsuite

OCTOBER 19, 2022

So this begs the question: is TikTok the new (social media) Amazon? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Unlike other social media marketing strategies, with TikTok, you actually want your videos to blend in with the crowd. Source: TikTok.

HootSuite 92

HootSuite Trends Feed Feedly 92

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. What is social media governance?

Social Media 104

Social Media Guidelines HootSuite Policies 104

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. Start a File of FAQ.

Screencast 90

Screencast Content eBook Film 90

Hootsuite

JULY 29, 2019

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. Define your team’s roles.

Policies 111

Policies Social Media Company Guidelines 111

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. Start a File of FAQ.

Screencast 87

Screencast Content eBook Film 87

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke.

Social Media 128

Social Media Consultant Health Care Questions 128

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Policies 93

Policies Template Templates Examples 93

Tweaklibrary

FEBRUARY 28, 2021

However, the fact that most software companies have altogether levelled the difference between both these software makes us include the famous Antivirus Suites in the list. Glarysoft Malware Hunter Pro: FAQs For Malwarebytes Alternatives: 1. Secure-Vault to keep your important documents safe. Bitdefender Antivirus Plus: 3.

FAQ 26

FAQ Price Banking Software 26

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. This is a problem that many B2B brands and SaaS companies face. The short answer? It depends.

Social Media 117

Social Media How To Press Release Sentiment 117

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. A social media crisis is a decisive change from the norm.

Social Media 167

Social Media FAQ Airlines How To 167

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Nobody appreciates keyword spam on the social Web.

Brands 143

Brands Content Social Media Consultant 143

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Ways for your company to outshine your competitors. Table of Contents: What is social listening?

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Sprout Social

SEPTEMBER 25, 2023

It connects customer-facing teams Between customer success, service and social customer care teams, countless individuals drive your customer experience. A well-documented customer service strategy is the connective tissue that unites complex team structures while preventing duplicated efforts. Does each channel have a clear owner?

Strategy 114

Strategy How To Team Reputation 114

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

agora pulse

AUGUST 18, 2020

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar.

Social Media 210

Social Media How To Hashtag Curation 210

Sprout Social

SEPTEMBER 20, 2023

Companies use CSAT surveys to ask customers simple feedback questions such as “How satisfied are you with your experience?” For many companies, achieving 100% is the goal. Customer Effort Score (CES) The Customer Effort Score Metric, or CES, is a metric used to evaluate the ease of a customer’s experience with a company.

Survey 104

Survey How To Metrics Loyalty 104

Convince & Convert

MAY 28, 2012

Drawn from a section of my book The NOW Revolution , I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis. One of the keys to successful social media crisis mitigation is pre-crisis planning.

Social Media 155

Social Media FAQ How To Yammer 155

Sprout Social

NOVEMBER 22, 2021

If you want to revisit and revise your team processes before the rush hits, here are four ways Sprout Social can help: 1. Document a tagging strategy to scale responsiveness. Make sure all your customer care agents—seasonal or otherwise—are up to speed on your strategy with thorough documentation.

Team 118

Team Collaboration Retail Questions 118

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? I am working toward doing a much more intensive social media marketing campaign to go along with the marketing done with Google, Bing, Yahoo and other online resources. You shouldn’t have relied solely on Google for your traffic and revenue”.

Small Business 60

Small Business Google SEO Adwords 60

Viper Chill

SEPTEMBER 3, 2011

There’s more documentation on ‘how to make money online’ than most subjects out there, yet I can safely say that 99% of people who try to replace their offline income fail to do so. In fact, I’m privileged to say that a media company you’ve no doubt heard of gets those honors. in their Work section.

Case Study 79

Case Study Project Study Course 79

Hootsuite

OCTOBER 5, 2022

Despite these huge benefits, only one in four companies has automated sales tasks. That means three in four companies spend more time than they need to! Customer service FAQs. One company was able to automate 88% of all customer questions using Heyday ’s chatbot! Social media scheduling.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Strategy Consultant Publishing 119

Sprout Social

SEPTEMBER 19, 2019

Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on social media.

URL 84

URL Social Media Marketing ROI 84