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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. The company name. Company CEO and/or executive team. Competitors.

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12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 12 Cloud-Based Tools to Stay Productive Written on July 23, 2010 by Justin Levy in communications , organization , productivity , technology 2 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Products 232
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25 brands every social media manager should follow on social

Unmetric

And one of them is almost always Linda from Marketing. Its voice on social works mainly because it’s unconventional and laced with a lot of humor and pop culture references. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets.

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How Ford Uses Social Media [VIDEO]

Social Media Marketing

At the risk of giving away too much of what we do (not really - everything we do in social media is in the public, so you just need to pay attention or search around to find out), I'd like to share with you a little bit about Ford Motor Company's approach to social media. It captures a lot of what Ford is doing in the space.

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#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

As I’ve worked to evolve capabilities within my company, metrics has been really important to me. I’ve saved all these great files in Evernote and have them at the ready for quick reference. Make me believe you (your company) is worth my time and interest. I’ve been honored to help be her social media and marketing adviser.