Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Definitely not being led by internet marketers. As for harvesting emails, the jury’s still out, but it’s definitely not the first (or last) network to go down this road. December 21, 2007 at 6:33 am Ft.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Koka Sexton

MARCH 11, 2014

The main idea here is that not only should you become an active participant, but that you should also enable your team to build online relationships. Increasing sales by getting social. Social media is an additional tool that sales people have at their disposal to help them connect with customers and close deals.

LinkedIn 104

LinkedIn Hubspot Team News 104

Techipedia: Tamar Weinberg

JULY 8, 2008

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# People do not want to hear from companies as represented by marketers, they want to hear from other people.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). That’s definitely possible with this functionality. I will definitely have something to look back at. It’s especially difficult to build up a strong following. thank you!

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates.

Airlines 196

Airlines Brands Social Media News 196

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Research & Development.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Techipedia: Tamar Weinberg

JULY 29, 2010

Not Everything is Free I always am fascinated myself by looking at people doing dirty jobs — that guy cleaning the bathroom in Madison Square Garden definitely isn’t a happy camper — and realizing that the only thing that governs people toward these tasks is financial benefit. Most of us would be eating lunch anyway!)

Products 267

Products Consultant Price Social Media 267

Webbiquity SMM

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Your first video is free.

Tools 188

Tools Social Media Radian6 CoTweet 188

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). Definitely bookmarking it as a constant reminder. I definitely take your point about passion. Writing at night is an interesting one.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Viper Chill

NOVEMBER 29, 2011

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Spyfu helps you to see which companies are buying ads for certain search terms, and even shows the exact ad copy that they’re using. Top Site Posts. WordPress seo.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. We’re not the only ones who do this but we’re definitely helping them communicate. As a company? I think that fewer companies are as successful in the Web 2.0 Way to get that news before me! Tell us about how it has evolved. and Web 2.0,

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

APRIL 8, 2010

However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

APRIL 14, 2010

However, to some, social media is a fleeting trend. That’s because social media marketing experts found success early on since social media relationship building was simply easier. Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! A Definitive Guide to Blog Content Scraping & How to STOP It! Hire a company or check out this guide for how to DIY.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

JANUARY 14, 2009

WordPress SEO: Definitive Guide to High Rankings for Your Blog is written by WordPress optimization expert and coder Joost de Valk and gives you some great tips on how to use WordPress in a search engine friendly fashion. What is the Definition of SEO? How Does a Company Dip its Toes in the Conversation? :

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Viper Chill

APRIL 25, 2012

On the Daily Muse profile of Mashable, a member of their team – Brian – has the following job description: “He keeps Mashable on top of everything viral. MG Siegler, one of the most notable TechCrunch writers (now part-time) would constantly take stabs at the Mashable team and the content strategy that they employ.

Sites 96

Sites Industry Blogger News 96

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. LINCOLN MULKEY December 16, 2008 at 12:04 pm Definitely the Family Fun Paqckage.

Blogger 103

Blogger Yahoo Buy Twitter 103

Techipedia: Tamar Weinberg

APRIL 28, 2010

But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore. Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

(At least it should be with the smarter buyers of social media consulting services.) SEO definitely is harder than social in some aspects, and I plan on having that explored in a future post. But the immediacy of bringing SEO versus social is unparalleled – you can start with SEO right away.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JULY 30, 2010

Unfortunately, Digg’s abuse team didn’t think so. That’s the purpose of having a mod team: to be there when you can’t. Reply peaiotj November 8, 2007 at 2:38 am Time for you to find another social news site, befcause you sound like a sycophant at the end there grovelling before Kevin Rose.

Digg 100

Digg Reddit StumbleUpon URL 100