The Definitive Guide to Instagram Stories

According to a common misconception, generating leads or creating brand awareness through Instagram for B2B companies is easier said than done, given that most of their products or services aren’t as ‘visual’ or ‘tangible’ as, say, a Lifestyle brand.

How Executive Teams Can Improve PR

Convince & Convert

Company leadership must understand that favorable press coverage, or any press coverage at all, is not guaranteed and that developing media relationships and implementing a strategic PR plan requires time and resources. Get our Definitive email newsletter.

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How to Create Your B2B Dream Team

Convince & Convert

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. Why not use this high powered channel to attract your dream team?

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How To Lead A Successful Marketing Team

Rebekah Radice

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. How To Lead A Successful Marketing Team.

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NBA Playoff Teams Ranked by Facebook Page Engagement

Adam Sherk

In my post on the most popular NBA teams on Twitter and Facebook (and the more recent one on MLB teams ) I looked strictly at the following each team has built up. This time I’ll compare user engagement on each team’s Facebook page.

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Activating Your Social Media Second Team

Social Media Strategery

That’s why these people MUST learn how to identify, develop, and empower their second team. What’s a “second team&# you ask? So I’ll just give you my definition based on how we use it here. So how can you identify, develop, and empower your second team?

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Meet Team Sprout: Brian, Platform Engineering Manager

Sprout Social

There’s no simpler way to sum up the priority we place on growth—for every member of Team Sprout, for our products and for our company as a whole. I worked at a company that made finance software for five and half years. It’s definitely been a learning experience.

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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Who wouldn’t want definitive answers to such questions? Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. Once the results are gathered, share them with various departments throughout the company.

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Meet Team Sprout: Bess, Corporate Account Executive

Sprout Social

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. I’m an account executive on the corporate team, and I work with people who are interested in Sprout. Team Sprout

Team 63

6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. Don’t let your company be an idea killer.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!


Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. Worn by model Karolina Kurkova, the dress was definitely one of the highlights.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. While Victoria Secret is not the first company to do this, customized emojis offer a way to give fans something that they can enjoy— all for free.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

How did Banišauskas and his team do it? You definitely should reach out to the original creator and ask for permission to re-post their photo on your profile before reposting their work. In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post.

We Need a Better Definition of "Native Advertising"

Twist Image

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" Unlike traditional media (which had established formats and specifications across the multiple channels), every web page could be a media company unto itself with different advertising specifications and measurements in place. " We do need a unified definition here.

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide


Video ads can show your team or your product in action, like this quick demo video ad from We Are Knitters. Tokio Marine, an insurance company, used lead ads to generate 11,000 leads in just 17 days.

7 Ways to Infuse Your Company Website with Brand Personality

Writtent Blog

Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. Here are some examples of companies getting it completely right: 1.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Eric: Definitely.

The Ultimate List of Social Media Definitions You Need to Know


It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Eric: Definitely.

Agency Life: 10 Ways to Prevent Burnout During 2020

Ignite Social Media

In that spirit, here are 10 things we’ve done to help our team avoid burnout during 2020 (so far, at least… We’re only ½ way through this thing…). Individual team leaders worked with their teams to make sure they booked time off. Gathering Team Input.

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What Brands Need to Know About Instagram’s Checkout Feature

Ignite Social Media

So, there definitely seems to be a market for this feature. To stay up to date with the latest happenings in the social media industry, subscribe to our bi-weekly email to hear that latest thinking from our team.

What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse.

Want a Career in Social Media and Digital Marketing? Know These 3 Things First!

Pam Moore

Do you often find it hard to win budgets, grow your team or simply justify your own job? If this is you, then you definitely landed on the right blog post and podcast today. Are you a digital or social marketer wanting to progress in your business and marketing career?

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

Social Media Automation Does Not Have to Suck

Convince & Convert

We blew it up and launched Definitive , a 4x/week email that provides the best possible links about one specific digital marketing topic each day. Insightpool created segment of existing subscribers to our email, Definitive. Most of those were to the Definitive email landing page.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. These people can definitely be reached via Facebook, Adwords, Blogging and outreach.

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7 Skills Every Marketing Student Should Learn And Why They Matter

SocMed Sean

While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! You will need to assess and understand the needs, goals, and ambitions of your clients and the teams or groups that you will be working with and match them with the needs of the final customer or the project. Today’s guest post comes from Kevin Nelson.

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Are Social Media Jobs About to Disappear

Convince & Convert

Customers can punish or praise companies within seconds from the palms of their hands, and those communications can (at times) result in meaningful changes to company policy and behavior. And in some companies/industries it’s a big part of direct recruiting.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move. Get our Definitive email newsletter.

How Social Media Can Work Wonders For Banks


After staring on social media, the top management realized that the feedback was definitely an eye-opener, social media helped their brand become more customer centric and gave them an access to a huge amount of data, that would have otherwise been ignored.

How to Hire an Ace Blogger for Your Company: A Blueprint


The first is advice for companies like ours who need to hire a blogger. The follow-up post will be advice for bloggers who are looking for a full-time, steady job as a content creator at a company like ours: what to expect, and how to ensure you have the best chance of landing the gig.

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).

Twist Image

in the traditional definition)? There are so many nuanced ways that we define any medium used for transmitting moving images in two (or three) dimensions with sound that they all seem to have transcend their own definitions. . Each company is making the case for why they will be the dominant player in video content. Facebook is not a media company. It's not a traditional technology company. It's not a traditional media company. media company.

Social Media Managers And Digital Pros – How to Keep Track of Your Tasks When You’re Offline

SocMed Sean

As the owner of a small marketing agency, I definitely know what it’s like to be able to deliver for my client, even when an internet connection isn’t available. IMHO, a good plan is definitely the key! You can check out more of what Sean and his team are up to by following them on Facebook. Today’s guest post comes from Sean Blaney, the co-founder of

How To Set Up a Presence on LinkedIn


And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Your basic company profile is set up.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s this team that businesses leans on to get hard data on what will happen.

One Site Fits All or Better Having Microsites?


And definitely avoid reciprocal links as that is an obvious indication of potential link farms. Modi is an SEO and web design specialist who works an a consultant for a team building company.

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How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. operations for the company (and a recruiter himself), weeds out people who blame others.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Reasons Email is the Coolest Vampire Today July 8th, 2010 |Written By: Jeff Rohrs | View Comments Tweet Guest post by Jeff Rohrs , who heads up the Marketing Research & Education Team at ExactTarget.

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How to use Slack: a guide for social savvy businesses

Sprout Social

Slack represents one of the most popular SaaS solutions for modern businesses looking to keep their teams connected and productive. Slack is a team collaboration and project management tool. Slack is still a prime place for teams to discuss content and social campaigns, though.

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Building the Talkwalker Brand in North America – Celebrating a Year of Successful Expansion

Talkwalker SM

My team of analytics experts learned how to use the platform in a matter of days and the easy reporting functions have saved the account teams, perhaps even days of time.” “Talkwalker is definitely the most valuable tool for monitoring social media.

LinkedIn Recruiter: Solution to All Your Recruitment Problems


LinkedIn Recruiter is a solution provided by LinkedIn to empower companies to make the most of this professional network and find the best suited talent. Many global companies like Ebay have used it and have voted it as more cost effective and an easier recruitment option.