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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. Feel free to leave your thoughts in a comment.

Radian6 278
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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Segment your target markets.

Content 124
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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

Even Instagram — the world’s most popular photo-sharing app — has announced that it’s shifting its focus to video … probably because Instagram videos get twice the engagement of Instagram photos. Which means that video should be a vital part of your marketing or social campaign. Clips with a Creative Commons 3.0

Video 144
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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

You have to be “engaging, useful and relatable,” he says. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Image: Via Pixabay, Creative Commons CC0.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Research will clearly help you identify brand messages that engage audiences. As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior. Here are a few takeaways: A brand is mental shorthand for the complexity that is you as an individual or a company.

Brands 185
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25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

Not that we have to please everyone, but if there are a lot of folks who are irritated by a specific behavior (ahem…auto-direct messages on Twitter), we might think twice about engaging in that behavior via our personal or business social media channels. So…here they are. 25 social media pet peeves. People who tweet ALL THE TIME!