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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. Feel free to leave your thoughts in a comment.

Radian6 278
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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Macro-influencers are individuals with a strong personal brand and an immense following of somewhat engaged followers.

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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.

Proposal 170
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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

Even Instagram — the world’s most popular photo-sharing app — has announced that it’s shifting its focus to video … probably because Instagram videos get twice the engagement of Instagram photos. Clips with a Creative Commons 3.0 Over on TikTok, more than a billion individual videos are viewed daily. The bottom line?

Video 145
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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

You have to be “engaging, useful and relatable,” he says. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Image: Via Pixabay, Creative Commons CC0.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Research will clearly help you identify brand messages that engage audiences. As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior. Here are a few takeaways: A brand is mental shorthand for the complexity that is you as an individual or a company.

Brands 185
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25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

Not that we have to please everyone, but if there are a lot of folks who are irritated by a specific behavior (ahem…auto-direct messages on Twitter), we might think twice about engaging in that behavior via our personal or business social media channels. So…here they are. 25 social media pet peeves. People who tweet ALL THE TIME!