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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. In fact, a new report by the World Travel & Tourism Council even predicts that travel will be even more popular this year than before the pandemic. As of June 2020, close to 1.8

Facebook 130
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. This has enabled Hylete to not only cut costs on content creation but increase conversions. Under Armour.

UGC 59
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How to Clarify Your Website Requirements with a Website brief

Razor Social

WARNING: I have worked with companies who said they liked a design which is totally unsuitable for their business. This is where the costs start adding up and it’s very easy to have your costs hiked up during the project if you don’t list out everything. Imagine if you were a tourism attraction. Functionality.

How To 87
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 140
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

What are some cost-effective ways of correlating outputs to outcomes? Seth made the point that while sales is obviously one of the most-talked about business outcomes, it’s not relevant for many organizations, but that “cost savings is a universal outcome metric that could be applied to any organization.&#

Postrank 193
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10 Ways Slideshare Can Benefit Your Social Media Strategy

Writtent Blog

Joe Chernov of Eloqua reports their company receives more traffic from Slideshare than YouTube and Google+ combined. million views and was appointed to Social Media Director of the Australian Tourism Board. When presentations are uploaded to Slideshare, your on-slide text is quickly transcribed and indexed by Google.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.