Foundations for integrated digital marketing

Sherrilynne Starkie

Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online. There are lots of low-cost options such as Shopify and Squarespace among others.

15 Innovative Brands Using Technology to Power Their Content


The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

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How to Clarify Your Website Requirements with a Website brief

Razor Social

WARNING: I have worked with companies who said they liked a design which is totally unsuitable for their business. This is where the costs start adding up and it’s very easy to have your costs hiked up during the project if you don’t list out everything.

17 Common Website Mistakes and How to Resolve Them

Razor Social

The tagline in the example above addresses the company’s value proposition and is followed by one main action they want people to take. This way, visitors to the website don’t have to scroll down to look for information on what the company offers and what they can do next.

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

Social media spend is stable (only 7% of companies are decreasing their social media marketing budgets) . In 2016, 42% of respondents saw an increase in spend compared to 2015, with only 7% of companies decreasing their social media marketing budgets. Company size.

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How to Become a Social Media Manager: 18 Experts Share Advice

agora pulse

If you can’t make it to conferences, buy the virtual pass, which a lot of conferences have, and this can be very cost-effective. An experienced digital marketing professional who works with companies to enhance results from Digital Marketing.

Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

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Why I love Agorapulse for Social Media Management

Socially Sorted

So, you are not just a customer but part of a company where your voice will be heard. The potential for location-based businesses is huge with this feature, especially tourism.

10 Ways Slideshare Can Benefit Your Social Media Strategy

Writtent Blog

Joe Chernov of Eloqua reports their company receives more traffic from Slideshare than YouTube and Google+ combined. million views and was appointed to Social Media Director of the Australian Tourism Board. 60 million visitors a month head to Slideshare.

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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. You have a gorgeous blog and are definitely doing your part for tourism.

Become a Digital Marketing Certified Associate (DMCA) with Simplilearn


So you’re not just getting prepared for one company’s certification program. And you’re not just getting prepared for third-party company certifications.

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

What are some cost-effective ways of correlating outputs to outcomes? Seth made the point that while sales is obviously one of the most-talked about business outcomes, it’s not relevant for many organizations, but that “cost savings is a universal outcome metric that could be applied to any organization.&# Finally, what are some cost-effective ways of correlating outputs to outcomes?

Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks?

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook.

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Anyway, onward… Here are a few key points: Cost savings Will your project help your department’s bottom line? By switching to a blog we saved printing and distribution costs. Yes, a blog still costs us in terms of time.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Note to readers: all of these companies are Convince & Convert clients. It could apply to almost any business, especially tourism.

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Umair explains that “in a hyper-competitive world where 47 billion low-cost factories from Madagascar to Fujian can churn pretty much, well, anything in the blink of an eye and for a few pennies,&# to relegate design to a backroom is a big mistake.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&#

GoHawaii's A Thousand Reasons to Smile Makes Me Frown, Not Smile.

Bare Feet Studios

Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest. I write this because I see tourism as an oportunity to improve relationships within our state and with our visitors.

Should You Monitor Social Media Behavior at Work? | Bare Feet Blog

Bare Feet Studios

In short, how do you know if you and your company should be considering this type of software ( Social Sentry ) purchase? UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace.

The 10 Most Shareworthy Socially Sorted Posts from 2015

Socially Sorted

Listed as a Top 10 Business Blog in Australia in 2015 by Smart Company. In the post I shared four big mistakes that you may be already making that are costing you traffic, shares and sales with your visual content.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. Treating one person disrespectfully will cost you at some point in your life.

Why I Rarely Answer My Phone | Bare Feet Blog

Bare Feet Studios

Looking at the “emotionally high bandwidth&# cost to phone call interruptions as Clive mentioned, you’ve added context here.

Mahalo Mr. Solis | Bare Feet Blog

Bare Feet Studios

How would they feel if they knew it was an all expenses paid trip, courtesy of the tourism industry? Blogger has to hustle on a case by case basis to cover costs and receive just compensation fro the incredible work being done building a targeted and loyal audience.

Join Us for Launch of Social Media Club Hawaii Chapter

Bare Feet Studios

The space is open, modern, there are low cost food and drink items, and you can learn about ING online banking. I find the company story very interesting. We will be having focused, highly educational events that will be free or low cost.

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Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Instead, they kept it free, getting more and more investment to cover server and development costs. There is no senior person who has run a large company or built and sold globally a new innovative product.

Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

We have an incredible opportunity to collaborate in a social web way to move Hawaii to the top of the chart in tourism, in technology, and in green issues.

Beware of Social Media: It Does Create Change, Like It or Not

Bare Feet Studios

It is your most opportune time to influence opinion, to change internal processes that will make you a better company. Turns out it is cost-effective marketing too. In theory a company has the right to set its own rules on its own properties.

Going from Free to Fee Part 2

Bare Feet Studios

The more I have been thinking about this, the more I want to see companies explore user-generated pricing. Weekenders however, are theoretically there “just for fun&# – so this costs less? Just because it is for business, does that mean it should cost more?

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Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Through case studies of successful social media campaigns by companies like Airbnb, Coca-Cola, and Starbucks, you’ll learn actionable tips on increasing the reach and engagement of your next campaign.

Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

How much does it cost the airline to have to rebook and provide meals and lodging in the event of a cancellation? Consider direct costs as well as labor costs for all the face-to-face interactions that were required to handle each of the interrupted travelers.

How much should you budget for monthly website expenses? | Bare.

Bare Feet Studios

I think a good rule of thumb is at least 15-25% of initial site development costs to be budgeted over the following 12 months. More and more, the company web site is becoming its most important communication, sales, and even operations tool.

Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Web users have become increasingly more savvy to advertising, and banner ads rarely compensate for the costs much less the value on certain blogs. This is further complicated by all of the psycho-emotional issues around “value&# and around “what does it cost me.&# I visited several spots for a story for a major American company with tickets comped (not an entire fam trip, but many expenses were covered).

Getting Clients to Pay On Time | Bare Feet Blog

Bare Feet Studios

Small business owners could post their experiences of companies with a bad record of not paying, so other small companies could check out a potential client in advance.

Going From to Free to Fee, Consciously: Yes We Can?

Bare Feet Studios

How much are you willing to change your buying-selling-sharing-stealing habits to create a broader base of sustainable wealth for companies and the individuals who both create them and use their products?

Free Advice: What WOMF Can Learn From WOMMA and Me

Bare Feet Studios

First, let’s clear up the acronyms: WOMF stands for Word of Mouth Forum™ It is a company that has developed a type of web software that allows local communities to have an advertiser-sponsored, consumer reviews and discussion web site. The parent company is from Australia, though their corporate site has zero information. There is no About page or any information on the parent company page; you must visit the main office in your country.