#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation.

Hospitality & Tourism Students Meet Social Media

Bare Feet Studios

This Friday I am speaking to about 150 Maui high school students who are in the hospitality and tourism track. i Kula Lavender , is determined to get social media best practices embedded in our Maui tourism community as early as possible! Companies: @HawaiianAir.

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How Instagram Has Taken Over Tourism Marketing


But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. What Can Your Brand Do to Capitalize on Instagram’s Tourism Marketing Takeover?

Hotels and Social Media Travel Tourism

Laurel Papworth

companies use Facebook and 45% Twitter. If you do not have the internal bandwidth or resources to manage social marketing, outsource to a hospitality social media expert company. Hotels and Social Media Travel Tourism is a post from: Laurel Papworth- Social Network Strategy.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! .

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

Dan’s company gets it: the most recent blog post is featured on the home page. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina.

13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. OfferPop (for mid-sized companies on Facebook and beyond.

13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. OfferPop (for mid-sized companies on Facebook and beyond.

Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. Want to learn more about our experience in the travel and tourism industry? In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. Tourism/Travel/Hospitality. This is a guest post by Angela Denby.

How to Pitch Your Dream Company for a Win/Win/Win Blogging Collaboration [Case Study]


I’m paraphrasing here, but Laney talked about how as bloggers we’re often on the receiving end of bad PR pitches from companies, and that we should learn from those bad pitches to make good ones ourselves. Aussie Tourism Organisations: This one has been on my mind a lot.

Yammer asks: What's Happening at Your Company?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company? Yammer asks: What’s Happening at Your Company? Basically, as most people have pointed out in the TechCrunch comments , Yammer is Twitter for companies.

Nine Brands We Can Learn from in Uncertain Times


This huge global company successfully enhanced its brand narrative from contact lenses as a product story on their homepage to the adventures they enable for their customers. . Breckenridge Tourism Office .

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers.

Social Media Complainers – your new BFF's

Akamai Marketing

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Tool Tuesday: Qwitter

Akamai Marketing

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity.

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Foundations for integrated digital marketing

Sherrilynne Starkie

Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online. Look for iterations of your company name and brands.

Traveling to Improve Your Social Media Presence


Your posts can also offer links to tourism and travel websites where your followers can learn more. Companies that are getting links to their sites from yours might approach you. You and the company can come to a mutually beneficial agreement.

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13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration


Since the bail out of the banks and the controversy surrounding major companies like Walmart, social media has become a platform for accountability demands. Fundraising – Twitter has become a major source of marketing for companies, but especially small businesses.

Here Are Four Cutting Edge Careers in Germany

The Realtime Report

The average German company offers their employees 20 days of paid vacation per year, plus national holidays. A few exceptions to this rule are jobs in teaching and tutoring, customer service, hospitality, tourism, and childcare. Here Are Four Cutting Edge Careers in Germany.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing


Consumers want authenticity from companies, particularly if they plan to purchase a product or service and social proof is a key tactic that helps address any worries or concerns a potential customer might have about making a purchase.

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Executive Overview of Social Media for the C's

Bare Feet Studios

In today’s case, the team member who has been implementing the social web assets was also present, adding very relevant information that I did not have regarding the company’s current status.

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown.

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications


million online mentions and in the US, many small and large entertainment, media and communications companies have begun experimenting with it. My friend David Neff has written an excellent white paper about Bitcoin for PwC.

Confused? Consider Rox's 180 Rule

Bare Feet Studios

As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services, they initially experience that nervous pit in the stomach that comes from a lack of knowledge in the space.

How to Get the Best Out of Content Marketing World 2019: Advice From the Experts

agora pulse

For your company? And, of course, the chance to share ideas and innovation with the tourism industry at my Tourism Lab on the final day. If you work in the tourism industry, then we’d love to have you join us!

Common Influencer Marketing Mistakes Brands Should Avoid


Before the advent of social media, one of the most common marketing campaigns a company could take part in was with celebrity endorsements. What an influencer does with your brand will serve as a reflection of your company.

Using Social Media to Promote Your Event: Step 1

Bare Feet Studios

I’ll be using our company blog to share the behind-the-scenes planning process. Leave a Comment Additional comments powered by BackType Previous post: Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

15 Innovative Brands Using Technology to Power Their Content


The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

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17 Common Website Mistakes and How to Resolve Them

Razor Social

The tagline in the example above addresses the company’s value proposition and is followed by one main action they want people to take. This way, visitors to the website don’t have to scroll down to look for information on what the company offers and what they can do next.

techzulu Interview with Rox and Shane

Bare Feet Studios

TechZulu “provide(s) interviews from CEO’s for startup companies, Tech Stars of Web 2.0 to spotting Under the Radar companies.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

7 Ways to Waste Your Facebook Ads Budget

agora pulse

What kind of company do they work for and what position do they hold? Here’s how the Quebec Tourism office recently used video in its Facebook ad. You are finally getting ready to run a killer Facebook ads campaign. All the key pieces are in place.

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Buffer Social

Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees. Company size.

What to do with your 2020 social strategy now

Sprout Social

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.)

7 Great User-Generated Content Campaigns


A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Hashtag #AdobePerspective is used by the creative software company Adobe.

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Top 10 Travel Marketing Conferences of 2017


We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. With the goal of helping companies to compete for bookings like digitally native brands, they’ll bring together key stakeholders across different verticals and discuss marketing and social media strategies.

How Business and Politics are Staying Competitive in Digital

Convince & Convert

With all of the recent Chinese economic turmoil, is this a a calculated wager that the tourism industry grow? After taking his company private just two short years ago, Michael Dell has made another prominent move in an effort to stay competitive in the information technology industry.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

What brands and BTS can teach you about partnerships and social media marketing


A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook.

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. . Travel and tourism in our state’s largest industry.

Facebook Location Targeting: A Detailed Guide

Jon Loomer

4) People traveling in a location : This is naturally suited to tourism offerings. If you have a tourist attraction, event tickets, hotel, rental car company, or any other service of use to a traveler – go for this.