#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation.

How Instagram Has Taken Over Tourism Marketing

Pixlee

But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. What Can Your Brand Do to Capitalize on Instagram’s Tourism Marketing Takeover?

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! .

Hospitality & Tourism Students Meet Social Media

Bare Feet Studios

This Friday I am speaking to about 150 Maui high school students who are in the hospitality and tourism track. i Kula Lavender , is determined to get social media best practices embedded in our Maui tourism community as early as possible! Companies: @HawaiianAir.

Hotels and Social Media Travel Tourism

Laurel Papworth

companies use Facebook and 45% Twitter. If you do not have the internal bandwidth or resources to manage social marketing, outsource to a hospitality social media expert company. Hotels and Social Media Travel Tourism is a post from: Laurel Papworth- Social Network Strategy.

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

Dan’s company gets it: the most recent blog post is featured on the home page. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. Tourism/Travel/Hospitality. This is a guest post by Angela Denby.

13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. OfferPop (for mid-sized companies on Facebook and beyond.

13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. OfferPop (for mid-sized companies on Facebook and beyond.

Social Media Complainers – your new BFF's

Akamai Marketing

How to Pitch Your Dream Company for a Win/Win/Win Blogging Collaboration [Case Study]

ProBlogger

I’m paraphrasing here, but Laney talked about how as bloggers we’re often on the receiving end of bad PR pitches from companies, and that we should learn from those bad pitches to make good ones ourselves. Aussie Tourism Organisations: This one has been on my mind a lot.

Tool Tuesday: Qwitter

Akamai Marketing

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers.

Yammer asks: What's Happening at Your Company?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company? Yammer asks: What’s Happening at Your Company? Basically, as most people have pointed out in the TechCrunch comments , Yammer is Twitter for companies.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Traveling to Improve Your Social Media Presence

Socialmedia.biz

Your posts can also offer links to tourism and travel websites where your followers can learn more. Companies that are getting links to their sites from yours might approach you. You and the company can come to a mutually beneficial agreement.

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Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications

SocialFish

million online mentions and in the US, many small and large entertainment, media and communications companies have begun experimenting with it. My friend David Neff has written an excellent white paper about Bitcoin for PwC.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Consumers want authenticity from companies, particularly if they plan to purchase a product or service and social proof is a key tactic that helps address any worries or concerns a potential customer might have about making a purchase.

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13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

Since the bail out of the banks and the controversy surrounding major companies like Walmart, social media has become a platform for accountability demands. Fundraising – Twitter has become a major source of marketing for companies, but especially small businesses.

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

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What brands and BTS can teach you about partnerships and social media marketing

Unmetric

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook.

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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. . Travel and tourism in our state’s largest industry.

Executive Overview of Social Media for the C's

Bare Feet Studios

In today’s case, the team member who has been implementing the social web assets was also present, adding very relevant information that I did not have regarding the company’s current status.

7 Great User-Generated Content Campaigns

Pixlee

A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Hashtag #AdobePerspective is used by the creative software company Adobe.

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7 Ways to Waste Your Facebook Ads Budget

agora pulse

What kind of company do they work for and what position do they hold? Here’s how the Quebec Tourism office recently used video in its Facebook ad. You are finally getting ready to run a killer Facebook ads campaign. All the key pieces are in place.

Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. With the goal of helping companies to compete for bookings like digitally native brands, they’ll bring together key stakeholders across different verticals and discuss marketing and social media strategies.

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Buffer Social

Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees. Company size.

Confused? Consider Rox's 180 Rule

Bare Feet Studios

As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services, they initially experience that nervous pit in the stomach that comes from a lack of knowledge in the space.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. “Today consumers want to have their voices heard.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Speaking of Writers.What IS your company’s voice?

How Business and Politics are Staying Competitive in Digital

Convince & Convert

With all of the recent Chinese economic turmoil, is this a a calculated wager that the tourism industry grow? After taking his company private just two short years ago, Michael Dell has made another prominent move in an effort to stay competitive in the information technology industry.

Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. With the goal of helping companies to compete for bookings like digitally native brands, they’ll bring together key stakeholders across different verticals and discuss marketing and social media strategies.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all.

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Using Social Media to Promote Your Event: Step 1

Bare Feet Studios

I’ll be using our company blog to share the behind-the-scenes planning process. Leave a Comment Additional comments powered by BackType Previous post: Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

Look at what other companies they’ve worked with in the past. It unifies the content posted on your company’s account, as well as your takeover host’s personal account. A post shared by Little, Brown and Company (@littlebrown) on May 19, 2019 at 7:35am PDT.