Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Mindjumpers

MARCH 1, 2012

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. The ‘Follow Company’ allows people to stay up-to-date on companies’ news and career opportunities. Benefits for brands.

Company 217

Company LinkedIn News Feed 217

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 139

Examples B2B ROI Analytics 139

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. But like on all social networks, trends on YouTube come and go. Spotify uses Shorts to promote events and promote or repurpose podcast content. Creator-led content. This list will help.

YouTube 136

YouTube Trends Strategy Content 136

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. It occurs to me my definition of content often differs from their definition of content. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Call-to-action button.

Social Networking 112

Social Networking Widget How To URL 112

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Almost a third of those use it daily.

Marketing 195

Marketing Syndication Adwords News 195

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse.

Social Networking 75

Social Networking MySpace Study Instagram 75

Unmetric

MARCH 22, 2016

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. As always, good content can do so much for your brand that promoting never can. Take Cartoon Network for example.

Feed 72

Feed Feedly Instagram Compete 72

Buffer Social

SEPTEMBER 18, 2023

Among them is Bluesky , which is a decentralized, invite-only social network built on an open-source protocol  (I’ll explain what this means even though I barely understand it myself). Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

Domain Name 109

Domain Name Open Source Policies Privacy 109

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

Curation 145

Curation HootSuite Tools Content 145

Saying It Social

MAY 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. « Saying It Socia… [.] link] [link] [.]

Social Networking 140

Social Networking Skills StumbleUpon Digg 140

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? What shows up in my Feed on LinkedIn, and why?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? By posting content that connects your target audience or that naturally creates meaningful interactions (e.g.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

SocMed Sean

APRIL 12, 2022

LinkedIn is great for promoting yourself, keeping up-to-date with your favorite companies, and creating and maintaining valuable professional relationships. While social media sites work smoothly most of the time, even the biggest and most popular of them can have issues, and LinkedIn is no exception. LinkedIn Feed Not Refreshing.

Issues 130

Issues LinkedIn Feed Feedly 130

Ignite Social Media

JULY 10, 2019

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak). It doesn’t hurt to syndicate it there.

Trends 128

Trends Social Media Groups Groups 128

Socialized

FEBRUARY 2, 2021

Here are few tricks to help the company thrive on Twitter and join the big league. Twitter only permits one account per email address, meaning you would need to use another for your company account if you’re using an existing Twitter account linked with an email address. How to Build an Account on Twitter. Create a Fixed Goals.

Twitter 130

Twitter Hashtag Social Networking Loyalty 130

Sprout Social

JUNE 30, 2021

While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage. While feeds are carefully curated, social media stories tend to be more spontaneous. What platforms offer social media stories?

Social Media 134

Social Media Platform Instagram Feed 134

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year.

Brands 167

Brands Content Fashion Influencer 167

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 62

Examples B2B ROI Analytics 62

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Customers rely on social at every stage of the purchasing journey.

Social Media 122

Social Media UGC How To HootSuite 122

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. However, all that seems set to change, as the company has announced a series of changes to the platform that are worth keeping an eye on. Twitter’s New Features.

Features 171

Features Twitter Strategy Newsletter 171

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 129

Tips Authentication LinkedIn Groups 129

Small Business Mavericks

APRIL 17, 2011

A media company. We’ve talked about social media so much that I think you know how I feel about that. We’ve talked about social media so much that I think you know how I feel about that. But what does it mean to be a media company? One Response to “Are You A Business Or A Media Company?&#

Company 142

Company Wiki Case Study Press Release 142

Webbiquity SMM

MARCH 22, 2018

However, you’ll be up against some stiff competition on the world’s largest social network. This encourages new people to visit and like your page too, which means you’ll start showing up in their feeds. Write Excellent Content. You need to create content your audience will want to read, and share.

Tips 191

Tips Facebook B2B Review 191

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. What is Reddit?

Reddit 102

Reddit Brands Meme Forums 102

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities. And employees want to post about their companies.

Buy 91

Buy Curation Statistics Survey 91

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. How to use hashtags. What is hashtagging?

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

Socialmedia.biz

NOVEMBER 3, 2020

This has contributed to the popularity of IG connect landing pages that host related links to the last few pieces of content listed on the brand feed, and “connect in bio” posts that help direct audiences to those links. If your company name is longer, shorten it to one that your customers would know.

Instagram 118

Instagram Hashtag UGC Social Networking 118

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193

Google Content URL SEO 193

Sprout Social

JANUARY 31, 2024

Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard. Also, which fell flat and the sorts of content your audience actually wants to see. Video duration.

YouTube 95

YouTube Engagement Metrics Analytics 95